Maria Khachatryan

To create a brand mood board that drives all future design decisions, you should define your brand’s mission and personality, collect visuals that embody the essence of your brand, and organize them with notes and diagrams that explain their relevance. A mood board is the collective inspiration and a way to guide both the marketing and design teams. This guide…

Brand asset version control means keeping all your approved brand files in a single cloud-based location, so that everyone always has access to the latest versions. Branding shapes first impressions and reinforces trust. Change any one of your branding elements (logo, fonts, colors, etc.), and the story your brand tells changes, too. For big brands, using outdated branding materials, such…

Start by using them to replace generic marketing claims with real customer proof. You probably already have powerful feedback sitting in your inbox. A glowing review. A spontaneous thank-you in chat. A line from a sales call that made you think, “That’s exactly how we want to be described.” Customer testimonials and reviews are some of the most powerful print…

Focus on what removes blockers, drives decisions, and delivers the most impact with the least effort. You’re staring at a list of 15 different pieces of sales collateral your team “urgently” needs. The product brochure that marketing promised six months ago. The case study deck that would “definitely close more enterprise deals.” The ROI calculator that could streamline discovery calls….

Branded templates for social media are pre-designed, reusable graphics that contain your logo, colors, and fonts, so every post looks “you,” and depending on where your brand goes, you may or may not need them. Social media templates can be a lifesaver or a bit of a headache. To get the inside scoop, I talked to 10Web’s lead graphic designer…

The moment a user says  something about your product that nails the positioning better than your homepage copy, or they reveal a use case you hadn’t considered, or a pain point hiding in plain sight. That’s the foundation of brand co-creation. Customers don’t just use your product, they help you evolve it. In this article, I’ll break down how to…

You know that tiny little image that shows up in a browser tab when you open a website? That’s your favicon.It’s such a small thing that most people don’t even think about it, but that little 16×16 icon is usually the first piece of your brand anyone sees in a tab, a bookmark, or even on someone’s home screen. It…

Surveys show that 86% of customers trust brands due to their genuine storytelling. Օn social media, real, authentic, creative brand stories bring in high engagement rates. Videos take up most of the content on social media, which means scripting authentic brand story videos will get the click and convert the interest. Authenticity comes from clear, relatable human experiences and a…

Engagement is the lifeline of social media. High engagement rate means more conversions, more conversations, and more eyes on your brand. If people are chatting, sharing, and connecting with your brand, it’s a success. If everyone’s quiet…well, that’s not much of a party, is it? Branded hashtags can boost social media engagement, attract visibility, and encourage your audience to actively…

Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past?  This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…

People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…