Maria Khachatryan

Brand awareness is the spotlight of social media marketing, and everyone wants it, but few can clearly define or measure it. It gets very easy to create social media brand awareness if you have your goals and audience defined. When done correctly, you can grow your brand awareness exponentially. You might see a spike in followers or impressions, but does…

Marketers have long lamented print advertising’s shortcomings when it comes to tracking returns on advertising dollars. Philadelphia retailer John Wanamaker famously complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The difficulty in shedding light on this modern marketing dilemma only seems to get worse. When it’s impossible to rely on…

To make a physical business card matter today, design it as a quick bridge to one action, such as scan or tap to book, save your info, or visit your site. A business card, physical or digital, should help people keep your information and drive action, like booking a call. Modern business card design focuses on a clear information hierarchy,…

You can integrate your brand kit into a CMS or website builder by centralizing logos, colors, fonts, and style rules directly within the platform. This process typically requires technical setup, including mapping tokens, managing assets, or configuring templates, but there are also less complex solutions.  With 10Web’s AI-powered Brand Kit, marketers skip the manual steps: logos, color palettes, and typography…

Before publicly launching your brand you should define your brand, secure assets, build messaging, create a website, build a brand launch buzz, and plan your launch. Most brand launches fail because no one knows about the brand to begin with. Your first step should be to create a pre-launch strategy that will give you clarity, confidence, and momentum. This will…

If you want to reward brand advocates with loyalty programs that build momentum, you need more than points and punch cards. Whether you run an ecommerce store, SaaS platform, or local business, this guide covers: How to identify your most loyal and vocal customers Loyalty program types that go beyond discounts Reward strategies tailored to different business models Simple ways…

You can add QR/NFC to print materials by linking them to a page or resource that people can access instantly with a scan or a tap. When I started looking into the topic, I noticed one big frustration: so many printed flyers, posters, or packages grab attention but then lose the customer. You hand out a brochure, they fold it…

Your downloadable brand kit metadata should include clear file names, usage notes, file format details, dimensions, color codes, version history, licensing info, related guidelines, search tags, and a contact person for every asset in your kit. Now, let’s slow down for a second.  If you’ve ever sent someone a logo and later seen it come back stretched, pixelated, or in…

Legal protection for brand assets means owning the rights, getting it registered, and watching out for cases of misuse. You’ve put real work into that logo: choose every color, tweaking every detail until it’s perfect. The last thing you need is some copycat slapping it on their website like they thought of it first. I went deep into U.S. trademark…

For automating brand kit updates, you just need to use the right branding tool that provides you with the right functionalities. If you’ve ever gone through a logo change or decided your brand colors needed a refresh, you already know what a headache it can be. You fix it in one place… but then you remember the website header, the…

Designing icons for an inclusive web means making every symbol recognizable and readable in any context. Every icon you see on the web carries more weight than its handful of pixels suggests. When these visual shortcuts fall short on accessibility, visitors with low vision, color-blindness, or screen-reader workflows lose essential way-finding cues along with their patience. That’s why 10Web’s product…

When every season brings a new campaign, holiday, or trend, it’s easy to fall behind, or worse, rush out something that doesn’t feel like your brand at all. It’s all fun and games until you start planning seasonal brand themes, at which point making it work while staying on-brand and authentic is not always straightforward. We’ve uncovered the best strategies…