Increasing revenue doesn’t always mean getting more customers. Sometimes, it just means cultivating a better relationship with the ones you already have.
If you’re a developer, SaaS operator, or digital agency, you already know that increasing the average revenue per user (ARPU) is one of the most valuable and overlooked hacks in your growth playbook. It’s your secret lever: nurture every relationship and make every user more valuable without burning more ad dollars on acquiring customers who churn.
Everyone talks about the top tools for increasing ARPU. Few show you how to actually do it without breaking your product roadmap. That’s where this guide comes in.
We’ve curated a focused list of tools and tactics that not only help boost ARPU but also make it easier to test, track, and monetize your users more intelligently. From analytics and pricing methodology to email sequences and drop-in APIs that create entirely new revenue layers, this isn’t a bloated roundup of every SaaS on the internet. It’s a growth stack with a purpose.
Whether you’re experimenting with upsells, refining your pricing, reducing churn, or thinking bigger — such as adding productized services or bundles — these tools will help you make each user more valuable and, in the process, make you more beneficial to them.
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How to find the top tools for increasing ARPU
Finding the top tools for increasing ARPU is not a one-size-fits-all process. Businesses offer unique value that creates the need for a specialized tool stack and workflow. ARPU is only one facet of a complex concept. Understanding users and their behavior is foundational to planning for sustainable, long-term growth.
Understand and segment your users
You can’t increase what you don’t understand. Before you start testing pricing, launching upsells, or bundling features, you need to know who your users are and how they interact with your product.
This is where customer intelligence tools become your first real lever for increasing ARPU.
Tools to consider
- PostHog: Ideal for startups and technical teams. Combines product analytics, feature flags, A/B testing, and session recording, all in one open-source package.
- Segment: Helps unify customer data across tools and platforms, making it easier to build user cohorts and personalized upgrade paths.
- Amplitude or Mixpanel: Great for tracking product behavior, funnel drop-offs, and lifetime value across user segments.
Why this matters for ARPU:
When you know which users are most engaged, which features they use the most (or not at all), and where they drop off, you’re no longer guessing. You’re targeting.
You can identify:
- Free-tier users ready to upgrade
- Power users missing out on high-value features
- Churn-prone segments who need a timely nudge
The fastest way to increase ARPU is to show the right value to the right user at the right time, and that only happens with visibility into behavior.
Pro tip: Pair a tool like PostHog with a lifecycle email platform to send upgrade nudges based on real usage, not assumptions.
Experiment with pricing and plans
Pricing should be centered around value delivered, and it’s also foundational for ARPU. When it comes to increasing ARPU, pricing strategy is one of your most powerful tools. Yet too many teams set it once, forget it, and leave revenue on the table.
Whether you’re a SaaS platform, service provider, or agency, testing your pricing structure can reveal exactly what your users are willing to pay more for and what’s holding them back.
Tools to consider
- Chargebee: A go-to for running subscription experiments without rearchitecting your backend. Great for introducing tiered pricing, trials, and add-ons.
- Paddle: Designed for SaaS monetization across borders. Handles billing, taxes, and payments, allowing you to focus on packaging and positioning.
- Stripe Billing: More dev-heavy, but perfect if you’re building a custom pricing model from scratch and want full control.
Why this matters for ARPU:
Smart pricing aligns value with revenue. While pricing increases are sometimes necessary, they are generally frowned upon by users. But, identifying the right customers who appreciate the value offered by specific features or services can make all the difference.
Using customer intelligence tools to identify how different audience segments use your features and services allows you to consider targeted options for increasing ARPU:
- Can you gate high-value features behind a premium tier?
- Could you offer usage-based pricing to high-volume customers?
- Would bundling multiple services make your offer more compelling?
With the right pricing structure, you can experiment with different strategies and tools for increasing ARPU:
- Test upgrade paths for free users
- Introduce one-click add-ons mid-plan
- Launch targeted discounts for specific segments
Pro tip: Pair your pricing engine with feature flags (e.g., PostHog, LaunchDarkly) to test who sees what and which versions convert better.
Reduce churn to lift ARPU
ARPU is meaningless if your users are lured away by the competition. You can run upsell tests, price experiments, and build product bundles all day, but if your users quietly disappear, your ARPU never climbs. That’s why churn reduction tools are revenue tools.
Think of them as quiet compounding engines. They extend user lifespan, increase opportunities for upsells and preserve the value you’ve already earned.
Tools to consider
- ProfitWell Retain: Helps recover failed payments and reduce involuntary churn with zero engineering effort. Ideal for subscription businesses.
- Userlist or io: Lightweight, behavior-based email platforms perfect for onboarding flows, reactivation campaigns, and upgrade nudges.
- Chameleon: Add in-app messages and tooltips to guide users toward value, keep them engaged, and reduce churn related to confusion.
Why this matters for ARPU:
When a user sticks around longer, you have more chances to monetize. But, the right approach to retaining users is not always straightforward. Selecting the top tools for increasing ARPU typically requires addressing a set of highly specific needs and supporting a multi-pronged approach to customer retention.
With the right retention setup, you can:
- Onboard users to their “aha” moment faster
- Nudge inactive accounts before they ghost
- Upgrade users mid-journey with contextual prompts
Pro tip: Don’t just focus on “save” emails. Build upgrade opportunities into your retention strategy. Your best users are often the ones closest to churning.
Outreach tools to target higher-value users
Not all users are created equal, and your ARPU depends on reaching the right ones.
Increasing ARPU doesn’t end with monetizing your current base. It also means attracting users who are more likely to make purchases, upgrade, and remain loyal.
That’s where outbound and targeting tools come in. When used well, they don’t just drive leads. They help you acquire customers who are a better long-term fit for your pricing, upsells, and product depth.
Tools to consider
- io: Combines contact data with outbound automation. Great for building B2B sales funnels focused on high-value prospects.
- LinkedIn Sales Navigator: Filter by job role, company size, or industry to reach ideal customers (especially useful for agency or SaaS sales).
- Hubspot or com: Manage your outreach and deal pipelines, segment by user tier, and build lifecycle flows.
Why this matters for ARPU:
Targeting the right users from the start means:
- Higher upgrade rates
- Lower churn
- More predictable revenue from day one
And if you’re introducing something new, like a bundled service, a premium plan, or an API-powered product layer, you want to be talking to customers who see that value immediately.
Pro tip: Use tools like Apollo or LinkedIn to identify prospects with a strong digital presence but no current website. That’s a perfect opening for bundling in a site built via your own website builder.
Build monetizable bundles & upsells
If you’re only selling one thing, you’re leaving revenue on the table. Upsells and bundles are some of the fastest and most scalable tools to increase ARPU. Especially if you already have users who trust you. The key is packaging your value in ways that feel natural, timely, and worth the extra spend.
Whether you’re offering digital tools, SaaS features, or client services, the right bundle can increase ARPU dramatically. Turning a $15/month customer into a $75/month customer without increasing acquisition costs.
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Tools to consider
- Appcues or Userpilot: In-app messaging platforms that can highlight add-ons and feature upgrades inside the product experience.
- Custom bundle logic via your pricing engine (e.g., Chargebee, Stripe) or feature flags.
- Lifecycle tools, such as Customer.io, can suggest bundled upgrades based on user activity or milestones.
Why this matters for ARPU:
Bundling helps increase perceived value while giving users a reason to upgrade. It also encourages users to adopt features they might not seek out on their own, making them stickier, more committed, and more valuable.
Common bundle ideas:
- Feature add-ons + priority support
- Tool access + service layer (e.g., onboarding help)
- White-label version + analytics + hosting
Pro tip: Don’t wait for users to ask for upgrades. Use in-app cues and email touchpoints to proactively recommend bundles based on usage and plan.
Add a new revenue layer with 10Web’s website builder API
What if you could sell or bundle a completely new product without having to build it from scratch?
That’s exactly what the 10Web Website Builder API offers: a drop-in solution you can embed into your app, platform, or agency offering to instantly unlock new opportunities for increasing ARPU.
It’s not another analytics platform or CRM. It’s a full-featured, white-label website builder powered by AI and automated, managed hosting, with a customizable dashboard ready for integration. That means your users can generate entire WordPress websites, with page structure, design, and content tailored to their business… in minutes.
Who this is for
- Agencies who want to expand their packages without hiring developers
- SaaS platforms looking to add “Create Your Website” functionality for users
- Hosting providers wanting to increase retention and upsell plans
- Freelancers or solopreneurs ready to offer a recurring service instead of one-time projects
Why this matters for ARPU:
This isn’t just an integration. It’s a flexible, drop-in-ready solution for opening up an entirely new feature set and services.
With the API, you can:
- Bundle hosting and/or AI site creation into plans
- Offer website builds as a one-click upsell
- Launch a branded website builder (yes, with your logo)
- Price per site, per user, or as part of a premium bundle
And because it’s API-based, you control the UX. Use your own flow, onboarding, pricing, and UI. 10Web discreetly powers the backend.
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Examples of how to increase ARPU with 10Web Website Builder API:
- A CRM tool adds a “build your website” option for new business users, increasing conversion and ARPU.
- A freelancer offers AI-generated portfolio sites to clients, creating a new revenue channel with existing clients.
- An agency offers a full web package with monthly hosting, website edits, and updates, tapping into new recurring revenue without developer lift.
Pro tip: The fastest way to test this is to offer website creation as an add-on to your highest-engagement users. Watch the attach rate. If it lands, that’s a green light to roll it out as part of a premium bundle.
Explore what you can build with the Website Builder API.
Grow with the top tools for increasing ARPU
The top tools for increasing ARPU help you do the right things in the right order. But only if you use them in a way that leverages your business’s unique selling points and values to support real goals.
You’ve now seen how to:
- Understand and segment your users
- Test smarter pricing and upgrade paths
- Reduce churn to retain and grow value
- Offer features and bundles that feel like upgrades, not add-ons
- And embed entirely new monetizable services into your product or offering
If you’re ready to move beyond optimization and start building revenue into your product experience, the 10Web Website Builder API is worth a look.
It’s a low-lift, high-leverage way to increase ARPU, whether you’re a SaaS team, a service provider, or an agency scaling up.
Explore the Website Builder API and discover how you can increase ARPU by expanding your capabilities and delivering more value to your users.
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FAQ
What's the fastest way to increase ARPU without building new features?
Focus on packaging what you already offer. You can increase ARPU quickly by bundling services, introducing tiered pricing, or adding a drop-in revenue layer like the 10Web Website Builder API. These approaches don’t require new feature builds, just smart integration and positioning.
How can agencies or SaaS platforms use APIs to increase ARPU?
APIs let you monetize more without scaling your team. For example, with a white-labeled API like 10Web’s Website Builder, you can offer AI-powered site creation directly inside your product or services. It creates an entirely new upsell path—one you can price, brand, and bundle as you like.
Which tools help identify users most likely to upgrade or churn?
Behavioral analytics platforms like PostHog, Segment, and Amplitude track how users interact with your product. By analyzing drop-offs, power users, and underutilized features, you can identify who is likely to upgrade and who might churn, allowing you to act early with targeted nudges.
What's the difference between increasing ARPU and reducing churn?
Increasing ARPU means earning more per user. Reducing churn keeps users around longer. But they go hand-in-hand. The longer someone stays, the more opportunities you have to upsell or expand their plan. Retention tools are essential for long-term ARPU growth.
How do I bundle services or features to increase ARPU?
Start by grouping complementary features or services (like onboarding help, premium support, or branded outputs) and package them into a higher-tier plan. Use in-app cues or email prompts to promote the value of the bundle. The goal is to make the upgrade feel obvious, not optional.
What's a good ARPU for SaaS or agencies to aim for?
There’s no universal benchmark. ARPU varies by industry and model. For SaaS, $20–$200/month is typical, depending on B2C vs B2B. Agencies may look at monthly client value instead. The real benchmark is whether your ARPU is growing steadily with each pricing or product improvement.
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Your Brand. Their Website.
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