Final verdict
WordPress and Volusion cater to different needs, with WordPress offering extensive customization and Volusion focusing on ecommerce.
-
WordPress (Overall Grade: 7.1/10)
excels in customization, design flexibility, and a vast ecosystem of plugins and themes. It’s ideal for users who need a versatile platform for blogging, business sites, or online stores and are willing to invest time in learning and customization. WordPress’s open-source nature and strong community support offer endless possibilities for website creation and management. -
Volusion (Overall Grade: 6.6/10)
is tailored for ecommerce, providing a comprehensive solution with built-in features for managing online stores. It offers a user-friendly interface, though with less customization than WordPress. Volusion is best suited for small to medium-sized businesses looking for an all-in-one ecommerce platform with straightforward setup and management.
|
|
|
|---|---|---|
|
Design functionalities & templates |
9.0 |
6.1 |
|
Ease of use |
7.2 |
6.9 |
|
Ecommerce |
8.4 |
7.1 |
|
Website Editors |
8.5 |
7.1 |
|
Product testing options |
8.1 |
7.6 |
|
Price |
5.9 |
7.6 |
|
Hosting quality |
0 |
7.0 |
|
Website speed optimization |
6.5 |
7.1 |
|
Plugins/extensions and integrations |
8.8 |
6.8 |
|
Marketing features |
8.0 |
6.9 |
|
Customer support |
5.0 |
7.0 |
|
Website security |
6.7 |
8.7 |
|
AI capabilities |
6.1 |
0.0 |
|
User management |
8.8 |
7.7 |
| Overall |
7.1 |
6.6 |
Best for ecommerce
8.4
7.1
Verdict
: WordPress, with its WooCommerce plugin, offers a more versatile and customizable ecommerce solution, making it better suited for users with specific needs or those looking for extensive customization options. Volusion, while offering a solid all-in-one ecommerce platform, is more suited for users who prefer a more straightforward, less customizable approach.
-
WordPress
: Offers a robust ecommerce solution through WooCommerce, with extensive customization options via themes and plugins. It’s ideal for users who need a flexible platform that can grow and adapt to their business needs. -
Volusion
: Provides a comprehensive, user-friendly ecommerce platform with a focus on simplicity and ease of use. It’s best for businesses that want a straightforward setup without the need for extensive customization.
Best for informational & business websites
9.2
7.2
Verdict
: WordPress is the superior choice for informational and business websites, offering extensive customization options and a higher score. Volusion, while capable, is more focused on e-commerce.
-
WordPress
: With a score of 9.2, WordPress stands out for its flexibility and extensive customization options through themes and plugins. It’s ideal for creating a wide range of websites, from blogs to business sites, offering users creative control and a vast array of design features. -
Volusion
: Scoring 7.2, Volusion is tailored more towards e-commerce solutions but can still support informational business websites. It offers a range of customizable templates and features designed to help businesses manage and expand their online presence, though it may not offer the same level of customization as WordPress.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
9.0
6.1
🏆
Winner: WordPress.
If you’re looking for a platform that offers more creative control, a wide array of design features, and extensive customization options, WordPress is the preferred choice.
WordPress offers an extensive variety of templates and designs, catering to a wide range of website types beyond just blogs or ecommerce. Its open-source nature allows for high customization and creative freedom, appealing to diverse user needs. While WordPress itself doesn’t sell premium templates, numerous third-party theme shops offer sophisticated and specialized design choices, expanding the possibilities for users.
Compared to WordPress, Volusion, as a website builder, offers a variety of design templates tailored to meet the diverse needs of online stores and businesses. The platform provides users with over 30 professionally designed, responsive templates. These templates are crafted to cater to a wide range of industries, ensuring that businesses of all types can find a design that aligns with their brand identity and goals. The selection includes both free and premium options, allowing users to choose based on their budget and specific requirements.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
7.2
6.9
🏆 Winner: WordPress
. Scoring 7.2, WordPress offers great flexibility and power, but it can be less intuitive for beginners compared to simpler website builders. Volusion, with a score of 6.9, offers a user-friendly interface that caters to both beginners and experienced users, but some users may find the platform’s features and tools less intuitive compared to leading competitors. If ease of use is a priority, WordPress is the clear winner in this category.
Learning Resources
🏆 Winner: WordPress
. While both platforms offer solid learning resources, WordPress goes a step further with its wide array of detailed documentation, community forums, online tutorials, and courses offered by both WordPress and third-party providers, making it easier for users to learn and adapt.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
8.4
7.1
When it comes to ecommerce, both WordPress and Volusion have their strengths. WordPress, with its WooCommerce plugin, offers a robust ecommerce solution with multiple payment gateway support, abandoned cart recovery, ecommerce analytics, SEO optimization tools, and an extensive plugin ecosystem. Volusion, on the other hand, provides a comprehensive ecommerce platform with product listings, multiple payment gateways, multiple currencies support, shipping options, SEO tools, and social media integration.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
9.2 |
6.5 |
|
Product page customization |
9.0 |
7.0 |
|
Payment processing and commissions |
7.5 |
7.5 |
|
POS capabilities |
6.5 |
7.0 |
|
Payment gateways |
8.5 |
7.5 |
|
Product numbers |
7.0 |
6.0 |
|
Additional ecommerce features |
8.0 |
7.0 |
WordPress ecommerce features:
- WooCommerce Integration
- Multiple Payment Gateway Support
- Abandoned Cart Recovery
- Ecommerce Analytics
- SEO Optimization Tools
- Extensive Plugin Ecosystem
Volusion ecommerce features:
- Ecommerce Product listings
- Payment Gateways
- Multiple Currencies support
- Shipping options
- SEO tools
- Social Media Integration
Ecommerce themes & templates
WordPress offers hundreds to potentially thousands of ecommerce and WooCommerce specific themes and templates, both free and premium. This vast selection allows for extensive customization and unique store designs. Volusion, on the other hand, offers a selection of ecommerce-specific templates designed to cater to various store aesthetics and needs. They provide 14 free themes and 38 paid themes, each costing $180. These templates are mobile responsive, ensuring that your online store is accessible and user-friendly across all devices.
Product page customization
WooCommerce on WordPress offers extensive customization for eCommerce product pages, balancing plugins, page builders, and custom coding. Essential elements include quality product images, detailed descriptions, and effective add-to-cart buttons. Advanced features like product tabs, upsells, and related products are customizable. Tools like Elementor and the Ultimate Product Catalog plugin enhance functionality, but heavy plugin use may affect site performance.
Volusion offers a range of ecommerce product page customization options to enhance the shopping experience. Users can modify product descriptions, images, and videos to showcase their items effectively. The platform allows for the customization of options and variants, such as size and color, to provide a more detailed and user-friendly product selection process. Additionally, Volusion supports the integration of customer reviews and ratings directly on product pages, helping to build trust and encourage sales.
Payment processing
WordPress doesn’t handle payments directly but offers plugin options for payment processing. Popular gateways include PayPal, Stripe, Authorize.Net, and Square. Choose a gateway based on transaction volume, currencies, fees, and security. Plugins integrate gateways with WooCommerce for a user-friendly setup. Consider options for recurring payments, offline payments, and fraud prevention. Research, read reviews, and start small, scaling as needed.
Volusion offers a comprehensive eCommerce platform that supports various payment gateways, including PayPal, Stripe, and its own solution, Volusion Payments, tailored for U.S.-based merchants. The platform is distinctive for its low transaction fees, which vary based on the subscription plan: 1.25% for Personal Plan merchants, 0.65% for Professional Plan merchants, 0.35% for Business Plan merchants, and custom rates for Prime plan merchants. Additionally, Volusion provides POS capabilities, enabling seamless sales both online and in physical locations.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
8.5
7.1
🏆
Winner: WordPress
. WordPress, with a score of 8.5, offers a user-friendly interface with block-based editing, extensive styles customization, template management, page editing/creation, distraction-free modes, versatile saving options, and accessibility for users of varying skill levels.
Volusion’s website builder editor, scoring 7.1, is designed for ease of use, catering to both beginners and experienced users. It offers a drag-and-drop interface, allowing users to easily add, remove, or modify elements on their website without needing to code. Users can customize their site’s layout, adjust colors, fonts, and images, and even integrate various functionalities like social media links, shopping carts, and payment gateways.
Mobile editor/app
8.1
4.5
🏆
Winner: WordPress
. Both WordPress and Volusion offer mobile capabilities for managing your website, but they cater to different needs and skill levels. WordPress has a mobile editor app that allows you to manage your website on the go. You can create and edit posts, manage comments, schedule content, and analyze website traffic from your phone or tablet. While it offers convenience and basic functionality, it has some limitations compared to the web-based editor, including fewer advanced options, restricted code access, and limited design customization.
On the other hand, Volusion does not have a dedicated mobile editor app. While it is possible to edit on a mobile browser, the experience might not be optimal due to the smaller screen size, and navigating through the admin dashboard could be difficult. Therefore, WordPress receives a higher rating due to its dedicated mobile app and more user-friendly interface, while Volusion’s mobile capabilities are more limited and may be better suited for users with some experience.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.1
7.6
Overall Result
:
WordPress wins
. WordPress scores 8.1, while Volusion scores 7.6 in product testing options. WordPress, being an open-source CMS, offers a free version but does not provide a trial version or the possibility to test premium features. On the other hand, Volusion provides a 14-day free trial during which premium features can be tested, but it does not offer a free version or a money-back guarantee.
|
|
|
|
|---|---|---|
|
Free Plan |
Yes (open source software) |
No |
|
Trial Duration |
No |
14 days |
|
Testing Premium Features |
No |
Yes, during the free trial period |
|
Money Back Guarantee |
Not applicable | No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
5.9
7.6
Volusion offers a more straightforward pricing structure with a range of plans to suit different business sizes, while WordPress is free but requires separate hosting and website builder subscriptions.
|
|
|
|
|---|---|---|
|
Free |
Free Plan ($0/month): WordPress is open source software that is free. WordPress does not provide hosting services; so, it is necessary to purchase a domain, web hosting, and website builder subscriptions separately. While WordPress lacks built-in ecommerce, plugins like WooCommerce offer a solution. WordPress offers an extensive variety of templates and designs. WordPress lacks a built-in AI-assisted builder, but its open-source nature allows for an ecosystem of plugins and themes incorporating AI for website building. |
No offering at this amount. |
|
$30-$40 |
No offering at this amount. |
Personal ($35/month): Suitable for small businesses, allowing up to 100 products, 1 staff account, and offers support via live chat and email. Supports stores with up to $50K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for price: 6.5 |
|
$70-$80 |
No offering at this amount. |
Professional ($79/month): Targets growing businesses with up to 5,000 products, 5 staff accounts, and additional features like newsletters, abandoned cart reports, and phone orders. Supports up to $100K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for price: 7.5 |
|
$200+ |
No offering at this amount. |
Business ($299/month): Designed for large stores, offering unlimited products, 15 staff accounts, priority support, and integrations with Amazon and eBay. Supports stores with up to $500K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for Price: 8.0 |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
0
7.0
Winner: Volusion
. Volusion offers managed cloud hosting with a 99.9% uptime guarantee, making it a reliable choice for businesses. WordPress, on the other hand, does not directly provide hosting services, leaving users to choose their own hosting provider. This can offer more flexibility, but also requires more effort and technical knowledge.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
No | Yes |
|
Data Centers: |
Depends on hosting provider | Not publicly disclosed |
|
Type of hosting: |
Depends on hosting provider | Managed Cloud Hosting |
|
Uptime: |
Depends on hosting provider | 99.9% |
|
Uptime Guarantee: |
Depends on hosting provider | Yes, 99.9% |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
6.5
7.1
🏆 Winner: Volusion
Both WordPress and Volusion prioritize website performance and page speed, but Volusion’s specific strategies for speed optimization give it a slight edge over WordPress.
|
|
|
|
|---|---|---|
|
Focus |
Extensive customization options |
Comprehensive product management system |
|
Performance Tools |
Core Web Vitals, WP Rocket, Hummingbird |
Regular Monitoring and Updates, SEO optimization |
|
Key Strategies |
No specific strategy, relies on learning resources |
CDN, Image optimization, Code minification |
|
Load Times |
Varies widely, dependent on optimization |
Varies widely, dependent on website complexity |
|
Page Speed Scores Range |
Scores vary; influenced by apps, images |
Varies widely, depending on the optimization |
|
Core Web Vitals Improvement |
Analyze CWV, choose a reliable host, optimize images, minimize plugins, use lazy loading, employ a CDN |
Implementing various performance optimization techniques |
WordPress, an open-source content management system, offers extensive customization options through themes and plugins. However, it does not have a specific strategy for website speed optimization. Instead, it provides valuable resources for enhancing your website’s Core Web Vitals (CWV), such as analyzing CWV, choosing a reliable host, optimizing images, minimizing plugins, using lazy loading, and employing a CDN. Tools like Core Web Vitals, WP Rocket, and Hummingbird are recommended, and AMP is considered for mobile speed. The load times and PageSpeed scores vary widely, depending on the optimization.
On the other hand, Volusion, an all-in-one e-commerce solution, offers a range of customizable templates and features such as a comprehensive product management system, secure payment processing, and tools for marketing and SEO. It implements various performance optimization techniques, including CDN, image optimization, code minification, regular monitoring and updates, and SEO optimization. Like WordPress, both load times and PageSpeed scores vary widely, depending on the optimization and website complexity. However, Volusion’s specific strategies for speed optimization give it a slight edge over WordPress.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
8.8
6.8
🏆 Winner: WordPress.
With a score of 8.8, WordPress offers over 60,000 free plugins and thousands of premium ones from third-party companies and developers. This extensive range of plugins extends its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets.
On the other hand, Volusion, with a score of 6.8, offers 82 integrations to enhance its ecommerce platform. These integrations extend its base functionalities, enabling advanced marketing, enhanced analytics, and superior customer service capabilities. However, compared to WordPress, Volusion offers fewer options in plugins and integrations.
Marketing Features
Marketing featuresAssesses tools and options available for marketing.Score Components:
- SEO tools (40%): Effectiveness of SEO features.
- Marketing automation (30%): Availability and quality of marketing tools.
- Social Media integration (20%): Ease and depth of social media connectivity.
- Email marketing (10%): Quality and usability of email marketing tools.
8.0
6.9
🏆
Overall Winner: WordPress
. WordPress stands out for its extensive marketing features, especially in blogging and ads management. Volusion, while offering a range of marketing tools, lacks blogging capabilities and has limited ads and promotions features.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
|
|
Email Marketing |
|
|
|
Blogging |
|
|
|
Social Media Integration |
Plugins for direct linking, automatic posting, and social feeds display |
|
|
Analytics and Reporting |
In-depth analysis via plugins like Google Analytics for WordPress |
|
|
Ads and Promotions |
Support for Google Ads and ad management through various plugins |
Yes, but limited |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
5.0
7.0
🏆 Winner: Volusion
. With a customer support score of 7.0, Volusion outperforms WordPress, which has a score of 5.0. Volusion provides customer support to merchants on their Business Plan and Prime Plan, available via phone during business hours and 24/7 chat support through the Merchant Center dashboard. Additionally, enterprise-level customers on the Prime plan have a dedicated client success manager to help them solve any issues as soon as possible.
On the other hand, WordPress, due to its open-source nature, lacks direct customer support. Users can find assistance through community forums, the WordPress codex, hosting provider support, and plugin and theme support. However, this might not be as efficient and direct as the support provided by Volusion.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
6.7
8.7
🏆
Winner: Volusion
. Volusion takes a comprehensive approach to security, offering robust measures such as data encryption, two-factor authentication, SSL certificates, PCI DSS compliance, firewalls, regular security audits, and DDoS protection. These features ensure that both customer and business data are stored securely and are only accessible through authorized means, making it a reliable choice for businesses that prioritize security.
While WordPress offers numerous functionalities and resources to enhance website security, such as plugins for site backups, monitoring, malware scanning, user activity tracking, permission control, and spam protection tools, its approach to private data storage and protection can vary depending on the hosting provider. This makes Volusion a more reliable choice for businesses that require consistent and comprehensive security measures.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
6.1
0.0
|
|
|
|
|---|---|---|
|
AI Builder |
AI Site Builder and Zita plugins available |
|
|
AI Ecommerce features |
AI plugins like Conversios, Ochatbot, AI Power |
|
|
AI content generation |
AI Engine, GetGenie plugins |
|
|
Additional AI features |
Wide range of AI powered plugins |
|
🏆 Winner: WordPress
. WordPress, with a score of 6.1, allows for integration with various AI plugins, enhancing its capabilities in ecommerce, content generation, and other areas. On the other hand, Volusion, with a score of 0.0, does not have any AI capabilities, making WordPress the clear winner in this category.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
8.8
7.7
🏆 Winner: WordPress
. Both WordPress and Volusion offer different approaches to managing your online team.
- WordPress provides user roles ranging from Super Admin to Subscriber, dictating the level of permissions. Additional controls such as role management plugins and revision control offer further customization for specific editing rights and collaboration.
- Volusion offers customizable user account management with various roles and permissions tailored for efficient online store operation. Subscription plans determine the number of staff accounts available, ensuring scalability and flexibility to meet the needs of businesses of all sizes.
WordPress User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Super Admin | Manages the entire network in WordPress Multisite. | Network admin, manage sites, users, plugins, themes. |
| Administrator | Full access within a single site. | Manage plugins, themes, users, all posts/pages. |
| Editor | Manages and publishes content, including others’ posts. | Edit/publish all posts, manage comments, categories. |
| Author | Publishes and manages their own posts. | Write, edit, publish own posts, upload files. |
| Contributor | Writes and edits their own posts but cannot publish. | Write, edit own posts (no file uploads or publishing). |
Unfortunately, Volusion does not provide a detailed breakdown of user roles and access levels.
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
WordPress is highly praised for its user-friendliness, cost-effectiveness, extensive themes and plugins, customization options, and supportive community. However, users have mentioned technical challenges, security concerns, a learning curve, and a lack of direct support. Despite these issues, it remains a widely used and versatile platform, especially beneficial for startups and small businesses.
On the other hand, Volusion is generally appreciated for its affordability compared to competitors like Shopify, and its simplified user interface is suitable for non-tech users. However, there are concerns about its limited integrations and frequent technical issues, such as crashes and slow support responses. Some users feel that Volusion lacks the advanced features and customization options offered by competitors like Shopify, making it less competitive in the market. Despite these drawbacks, Volusion remains a feasible option for small to medium-sized businesses seeking a budget-friendly solution for establishing an online store.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for ecommerce, WordPress or Volusion?
Can I use WordPress and Volusion for blogging and informational websites?
How do WordPress and Volusion compare in terms of design and customization?
Which platform offers better customer support, WordPress or Volusion?
How do WordPress and Volusion handle website security?
Which platform is more user-friendly for beginners?
Are there any AI capabilities in WordPress and Volusion?
What are the main differences in pricing between WordPress and Volusion?
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