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Emails are not like websites. In particular, figuring out how to create responsive email headers is a big challenge. In part, because email is an antique. With no modern flexbox or grid layouts, email relies on tables and inline CSS, resulting in inconsistent client support. Attempting to code emails the old-fashioned way is difficult because responsive design must adapt to…

You conduct color accessibility checks by testing your palette against WCAG contrast ratios and previewing it through color-blind simulators. Now, let me back up. When I started looking into this, I quickly realized this isn’t really about rules that limit creativity, but about making sure your colors work for every pair of eyes that sees them. Once you get into…

The secret to building an icon library that stays consistent yet flexible is to start with a strong design foundation and set it up for scalability. Icons form a shared visual language that helps users understand actions and ideas across your product. As your company evolves, your icon library should also evolve and grow, with no loss in consistency. A…

Clarify your brand’s personality, values, and target audience and you are 80% there for defining your brand’s tone of voice. All you have to do next is narrow down 3–5 descriptive words that capture how you want your brand to sound, and then figure out how each should adapt across different channels so your tone stays consistent and recognizable. What…

Choosing a business name for global markets means looking beyond catchiness. Focus on linguistic clarity, cultural sensitivity, SEO visibility, and legal protection. Today, brands cross borders, and the wrong choice can confuse audiences, even lead to damaged reputation. A strong global name communicates clearly, resonates emotionally, and supports discoverability across languages and search engines. How to choose a name for…

Choosing inclusive brand colors starts with selecting colors that show the emotion of your brand and keep your design accessible. That balance matters. Colors play a big role in how people experience your brand. They set a mood, they trigger certain feelings, and they influence whether someone is drawn in or pushed away. Wrong choices can backfire, making text hard…

The best way to decide which brand channels to focus on first is to understand where your audience spends time and engages. You might have already been overwhelmed with so many social platform options: Instagram, TikTok, email, LinkedIn, newsletters, podcasts, and the list grows every day. Trying to be everywhere at once usually leads to deviating from your goals and…

Brand awareness is the spotlight of social media marketing, and everyone wants it, but few can clearly define or measure it. It gets very easy to create social media brand awareness if you have your goals and audience defined. When done correctly, you can grow your brand awareness exponentially. You might see a spike in followers or impressions, but does…

Marketers have long lamented print advertising’s shortcomings when it comes to tracking returns on advertising dollars. Philadelphia retailer John Wanamaker famously complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The difficulty in shedding light on this modern marketing dilemma only seems to get worse. When it’s impossible to rely on…

To make a physical business card matter today, design it as a quick bridge to one action, such as scan or tap to book, save your info, or visit your site. A business card, physical or digital, should help people keep your information and drive action, like booking a call. Modern business card design focuses on a clear information hierarchy,…

You can integrate your brand kit into a CMS or website builder by centralizing logos, colors, fonts, and style rules directly within the platform. This process typically requires technical setup, including mapping tokens, managing assets, or configuring templates, but there are also less complex solutions.  With 10Web’s AI-powered Brand Kit, marketers skip the manual steps: logos, color palettes, and typography…

Before publicly launching your brand you should define your brand, secure assets, build messaging, create a website, build a brand launch buzz, and plan your launch. Most brand launches fail because no one knows about the brand to begin with. Your first step should be to create a pre-launch strategy that will give you clarity, confidence, and momentum. This will…