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Featured image for How Can Your Brand Colors Connect Emotionally Without Excluding Anyone? article

How Can Your Brand Colors Connect Emotionally Without Excluding Anyone?

9 Min Read

Choosing inclusive brand colors starts with selecting colors that show the emotion of your brand and keep your design accessible. That balance matters. Colors play a big role in how people experience your brand. They set a mood, they trigger certain feelings, and they influence whether someone is drawn in or pushed away. Wrong choices can backfire, making text hard…

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Featured image for Choosing Brand Channels: How Do I Decide Which to Focus on First? article

Choosing Brand Channels: How Do I Decide Which to Focus on First?

8 Min Read

The best way to decide which brand channels to focus on first is to understand where your audience spends time and engages. You might have already been overwhelmed with so many social platform options: Instagram, TikTok, email, LinkedIn, newsletters, podcasts, and the list grows every day. Trying to be everywhere at once usually leads to deviating from your goals and…

Featured image for Social Media Brand Awareness: Improve, Track and Grow article

Social Media Brand Awareness: Improve, Track and Grow

9 Min Read

Brand awareness is the spotlight of social media marketing, and everyone wants it, but few can clearly define or measure it. It gets very easy to create social media brand awareness if you have your goals and audience defined. When done correctly, you can grow your brand awareness exponentially. You might see a spike in followers or impressions, but does…

Featured image for How to measure ROI on printed flyers versus digital ads? article

How to measure ROI on printed flyers versus digital ads?

12 Min Read

Marketers have long lamented print advertising’s shortcomings when it comes to tracking returns on advertising dollars. Philadelphia retailer John Wanamaker famously complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The difficulty in shedding light on this modern marketing dilemma only seems to get worse. When it’s impossible to rely on…

Featured image for Modern Business Card Design: Make Physical Cards that Matter in a Digital World article

Modern Business Card Design: Make Physical Cards that Matter in a Digital World

8 Min Read

To make a physical business card matter today, design it as a quick bridge to one action, such as scan or tap to book, save your info, or visit your site. A business card, physical or digital, should help people keep your information and drive action, like booking a call. Modern business card design focuses on a clear information hierarchy,…

Featured image for How to Integrate My Brand Kit into a CMS or Website Builder? article

How to Integrate My Brand Kit into a CMS or Website Builder?

10 Min Read

You can integrate your brand kit into a CMS or website builder by centralizing logos, colors, fonts, and style rules directly within the platform. This process typically requires technical setup, including mapping tokens, managing assets, or configuring templates, but there are also less complex solutions.  With 10Web’s AI-powered Brand Kit, marketers skip the manual steps: logos, color palettes, and typography…

Featured image for What Steps Should I Follow Before Publicly Launching My Brand? article

What Steps Should I Follow Before Publicly Launching My Brand?

20 Min Read

Before publicly launching your brand you should define your brand, secure assets, build messaging, create a website, build a brand launch buzz, and plan your launch. Most brand launches fail because no one knows about the brand to begin with. Your first step should be to create a pre-launch strategy that will give you clarity, confidence, and momentum. This will…

Featured image for Reward Brand Advocates With Loyalty Programs That Actually Work article

Reward Brand Advocates With Loyalty Programs That Actually Work

17 Min Read

If you want to reward brand advocates with loyalty programs that build momentum, you need more than points and punch cards. Whether you run an ecommerce store, SaaS platform, or local business, this guide covers: How to identify your most loyal and vocal customers Loyalty program types that go beyond discounts Reward strategies tailored to different business models Simple ways…

Featured image for How Can I Add a QR Code or NFC Touchpoint to Printed Materials to Drive People Online? article

How Can I Add a QR Code or NFC Touchpoint to Printed Materials to Drive People Online?

10 Min Read

You can add QR/NFC to print materials by linking them to a page or resource that people can access instantly with a scan or a tap. When I started looking into the topic, I noticed one big frustration: so many printed flyers, posters, or packages grab attention but then lose the customer. You hand out a brochure, they fold it…

Featured image for What Metadata Should a Downloadable Brand Kit Include for Consistency? article

What Metadata Should a Downloadable Brand Kit Include for Consistency?

7 Min Read

Your downloadable brand kit metadata should include clear file names, usage notes, file format details, dimensions, color codes, version history, licensing info, related guidelines, search tags, and a contact person for every asset in your kit. Now, let’s slow down for a second.  If you’ve ever sent someone a logo and later seen it come back stretched, pixelated, or in…

Featured image for How Do I Protect My Logo and Other Brand Assets Legally? (2025 Guide) article

How Do I Protect My Logo and Other Brand Assets Legally? (2025 Guide)

7 Min Read

Legal protection for brand assets means owning the rights, getting it registered, and watching out for cases of misuse. You’ve put real work into that logo: choose every color, tweaking every detail until it’s perfect. The last thing you need is some copycat slapping it on their website like they thought of it first. I went deep into U.S. trademark…

Featured image for How to Automate Your Brand Kit So Logo & Color Changes Update Everywhere? article

How to Automate Your Brand Kit So Logo & Color Changes Update Everywhere?

7 Min Read

For automating brand kit updates, you just need to use the right branding tool that provides you with the right functionalities. If you’ve ever gone through a logo change or decided your brand colors needed a refresh, you already know what a headache it can be. You fix it in one place… but then you remember the website header, the…