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Schema markup is a crucial part of technical SEO. It helps search crawlers identify thousands of data types and offer the best search results to the users. Both search engines and their users love it when you help them skim your pages and understand if you can offer what they want. That’s why schema markup can immensely increase your pages’ traffic and conversions. Today we’ll talk all about implementing schema and reaping its results. What Is Schema Markup? If you don’t know what schema markup is, just enter a search query on Google and compare the search results. Some of them have the publication date included, some have a five-star rating system in the preview. Prices, images, authors, links to related pages—you can see it all thanks to schema markup. But before getting into the details, let’s clarify a couple of terms. Schema markup is the way we use microdata…