If you buy products in bulk at a discount and resell them fhor a profit, you’re already doing business like a wholesaler. Wholesale is all about buying in large quantities at lower prices, and selling to retailers who finally distribute(sell) the items to customers.
A wholesaler acts as an intermediary between the manufacturer and the reseller. Unlike an official distributor, a wholesaler is not directly affiliated with the brand’s product line, often lacks detailed product support, and may have limited familiarity with the products.
It’s a massive industry—one that’s expected to hit 1.8 trillion U.S. dollars in Europe alone. That being said, I have picked 9 of the best wholesale ecommerce platforms, tested and compared them, so that you can choose the best one for your wholesale needs. Let’s get the wholesale ecommerce discussion started!
The benefits of a wholesale ecommerce platform
Wholesale ecommerce platforms simplify bulk selling, automate key tasks, and help businesses reach more customers. Here’s how they can benefit you:
- Expand your reach – Break free from local markets and connect with businesses worldwide.
- Save time with automation – No more tracking inventory, processing orders, or handling payments manually. Automation speeds up operations, reducing workload and human errors.
- Keep customers happy – A smooth, well-structured website with personalized catalogs, custom pricing, and easy reordering ensures customers return. Order updates and shipping notifications build trust.
- Cut down on costs – Reduce overhead by automating processes and optimizing your supply chain. Less manual work means lower costs and better inventory management prevents wasted stock.
- Manage inventory efficiently – Real-time tracking and low-stock alerts help prevent stockouts and overstocking. Smart forecasting tools keep your best-selling products available without the guesswork.
The right platform makes it easier to manage your wholesale business, work more effectively, and grow sustainably.
What to look for in a wholesale ecommerce platform
With so many wholesale ecommerce platforms out there, finding the right one can feel like searching for a needle in a haystack. But don’t worry—I’ve done the hard work for you. After digging through the must-have features, I’ve narrowed down exactly what you should be looking for. Here’s what matters most.
Bulk օrdering & tiered pricing
In wholesale, big orders usually come with one big expectation—a better deal. Buyers want a deal, and businesses that offer tiered pricing can make that work to their advantage. By providing discounts based on order size, you not only encourage larger purchases but also build stronger customer loyalty.
The more a customer buys, the better the deal they get, which makes them more likely to return for future orders. This isn’t just about boosting sales—it’s a smart way to move inventory faster and strengthen long-term business relationships. A win-win for everyone!
Inventory management
A friend of mine once lost a $10,000 order last year–all because he didn’t realize he was out of stock. No real-time tracking, no low-stock alerts. By the time he figured it out, the buyer had already placed the order with a competitor.
With real-time tracking and automatic low-stock alerts, you never have to worry about running out of best-sellers or overstocking slow-moving products. A great wholesale ecommerce platform keeps you ahead of demand, so you’re always one step ahead of your customers’ needs.
Custom catalogs & pricing
Now picture this—you log into a wholesale site, and everything you need is right there. No sifting through irrelevant products, no guessing at pricing. Just a hassle-free shopping experience. That’s exactly what a great wholesale ecommerce platform should deliver.
With custom catalogs, you can tailor the shopping experience for different customers, showing them only the products and pricing that matter to them. It makes their buying journey faster, easier, and way more efficient. And let’s be real—when shopping feels effortless, customers keep coming back!
Integration with ERP & CRM systems
Wholesale businesses have a lot to manage—inventory, payments, customer orders, and shipping details. I once spoke with a wholesale distributor who relied on spreadsheets to track orders. It worked when they had just a few clients, but as their business grew, so did the mistakes.
After a costly mistake, they made the switch to a wholesale ecommerce platform with ERP and CRM integration—and it changed everything. Inventory updates in real-time, orders process automatically, and customer data is all in one place. No more manual fixes or errors.
Scalability & performance
When your business takes off, the last thing you want is a platform that can’t keep up. Ideally, your wholesale ecommerce platform should grow with you, handling more traffic, bigger orders, and increased demand.
Fast load times, reliable uptime, and a smooth mobile experience are a must. Whether customers are ordering from their office or on the go, it should always be easy.
Security & compliance
Security breaches are a nightmare—one mistake, and you’re dealing with stolen data, lost money, and a damaged reputation. That’s why a secure wholesale eCommerce platform isn’t optional—it’s a must.
Look for SSL encryption, PCI compliance, and fraud protection to keep customer data safe. When people trust your site, they’ll keep coming back, refer others, and stick with you long-term. In wholesale, trust is everything—so make sure your platform helps protect it.
Mobile-friendly experience
Think about the last time you ordered something online—chances are, you did it from your phone. Wholesale buyers are no different. They’re busy running their businesses, and sometimes, the easiest way for them to place an order is while they’re on the go. If your platform isn’t mobile-friendly, you might make it harder for them to buy from you.
Let’s say a retailer wants to restock inventory but is away from their desk. If your site is clunky on mobile—slow loading, hard to navigate, or frustrating to check out—they might put off the order or worse, go to a competitor instead. Ensure you provide a responsive, well-designed mobile experience for your customers.
Top 9 wholesale ecommerce platforms for 2025
There are plenty of wholesale platforms out there, and not all of them make your life easier. So, I tested and compared 9 of the best options to help you find the one that best fits your business.
10Web
User-friendly, AI-powered ecommerce builder for quick wholesale setup without initial technical knowledge.
My friend runs a small wholesale business supplying specialty products to retailers. For years, all his operations were offline—manual orders, phone calls, and spreadsheets. He always hesitated to go digital, thinking it would be too complicated and time-consuming. I decided to help him bring his business online using 10Web AI Website Builder.
The process was simple: I selected the website type, provided a brief description of his business, and let the AI create a fully functional wholesale ecommerce site. In just minutes, he had a platform with features like bulk ordering, custom pricing, and product catalog management.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
After the site was generated, we customized it with the drag-and-drop editor, adding his branding elements and refining the layout to fit his business model. The platform’s user-friendly tools made it easy to create a professional website that looked custom-made.
10Web also simplifies hosting and domain management, so everything is handled in one place. We were even able to add plugins to improve the site’s functionality. Now, instead of relying on manual processes, he can manage orders and operations with just a few clicks—saving time and growing his business.
| Pros | Cons |
| AI-powered Website Builder | Learning curve for advanced features |
| Customization flexibility | Potential additional costs |
| Integrated ecommerce features | Might be pricy to start |
Amazon Business
Extensive marketplace with wholesale pricing and bulk order tools.
When I decided to try the Amazon Business platform, I thought it would be a bit complicated to open an account. And I had a hard time, but learned a lesson I’ll share with you. This is what the process is like.
The first step was signing up for an Amazon Professional Seller Account. Choosing the right type of account matters—while an individual seller account is fine for small-scale selling, a Professional Seller Account is a must for wholesale. This option provides access to bulk pricing, tax-exempt purchases, and business-specific features that are essential for wholesalers. After filling in my business name, email, and phone number, I moved on to the next step; providing business and tax information.
This was the hard part. It took longer than expected because Amazon requires detailed legal and financial information to verify your business. I had to provide my business address, tax identification number (TIN), and bank details for receiving payments. I didn’t have all my documents ready, which caused delays. Lesson learned: have everything organized beforehand to avoid back-and-forth emails and waiting time.
Then you will have to upload a government-issued ID, a utility bill, and a bank statement to prove both your identity and business legitimacy. Amazon’s review process takes a few days, so be patient. Once you get the approval email, you can start setting up your store.
Once your account is set up, focus on listing your products with clear descriptions, high-quality images, and tiered pricing to encourage bulk orders. To simplify operations, choose Fulfillment by Amazon (FBA) so Amazon could handle storage, shipping, and customer service, making it easier to scale.
| Pros | Cons |
| Extensive customer base | Competitive environment |
| B2B-specific features | Fee structure |
| Easy procurement | Limited branding opportunities |
Shopify Plus
Advanced wholesale features with multi-location management.
Shopify Plus offers powerful B2B features, but setting everything up was more challenging than I expected. Upgrading to Shopify Plus gave me access to the wholesale channel, where I could create a separate, password-protected storefront. However, custom pricing wasn’t as simple as just adding discounts—I had to set up tiered pricing for bulk buyers, which took some trial and error to get right. (So, be mindful of this.)
Managing wholesale customer accounts was another challenge. Shopify Plus allows wholesale buyers to have separate logins with specific pricing tiers, which is great for personalization but takes some time to configure correctly. I also integrated ERP and CRM systems to sync inventory and orders automatically. Initially, this was a bit overwhelming, but once everything was in place, tracking orders and managing customer relationships became much easier.
Customizing the storefront on Shopify Plus is relatively straightforward, thanks to its flexible design options. However, payment and shipping can be more complex, as wholesale buyers often require net payment terms and freight shipping, which may require third-party apps for proper handling.
That said, the cost is a major factor. With pricing starting at $2,000 per month, it’s a big investment, making it more suitable for established businesses rather than startups. While the advanced customization options are great, they can also be overwhelming if you’re new to ecommerce or don’t have a developer to fine-tune your store. Despite these challenges, Shopify Plus is a strong choice for wholesalers who need a scalable, feature-rich platform to manage complex pricing, large order volumes, and both B2B and DTC operations in one place.
| Pros | Cons |
| Integrated B2B and DTC operations | Sunsetting of wholesale channel |
| Custom pricing and payment terms | Potential complexity in migration |
| Advanced customization and scalability | Cost considerations |
WooCommerce B2B
A plugin powering the open-source flexible ecommerce platform based on WordPress.
The next platform that I tested was B2B for WooCommerce extension. This platform allows you to manage both B2B and B2C operations from a single platform.
After installing the plugin on my WooCommerce account I added custom user roles like ‘Wholesale’ and ‘B2B’ to differentiate my customer base. I then extended the default registration form to include additional fields, such as company name and tax identification number, ensuring I collected all necessary information from wholesale clients. This setup helps manually review and approve new B2B registrations, maintaining control over who accesses your wholesale offerings.
Next, I set up role-based pricing to offer different prices for various customer groups. The extension allows you to assign specific prices to products based on user roles and even create quantity-based pricing tiers to incentivize bulk purchases.
Finally, I configured tax settings to display prices inclusive or exclusive of taxes based on user roles and granted tax-exempt status to eligible wholesale customers. I also restricted certain shipping and payment methods to specific user roles, ensuring that wholesale clients received appropriate shipping options and payment terms.
If you already have a WooCommerce store, the B2B for WooCommerce extension makes it easy to add wholesale features while still serving retail customers. It helps you manage both in one place.
| Pros | Cons |
| Easy integration with WooCommerce | Potential compatibility issues |
| Customizable pricing structures | Learning curve for configuration |
| Enhanced wholesale management features | Additional costs for advanced features |
BigCommerce B2B Edition
A powerful ecommerce platform designed for large and growing businesses.
BigCommerce Enterprise is known for its flexibility, diverse features, and ability to handle both B2B and direct-to-consumer sales from a single interface.
Setting up my online store was easy, thanks to BigCommerce’s customizable templates that allowed me to create a unique storefront aligned with my brand identity. The platform’s integration with essential business tools like ERP and CRM systems can simplify your operations, reducing manual data entry and minimizing errors.
On this platform, you can set custom pricing and offer bulk ordering options to serve the specific needs of your wholesale clients effectively. BigCommerce Enterprise has a custom pricing model and the necessary tools for managing a wholesale ecommerce business.
| Pros | Cons |
| Scalable for large businesses | Custom pricing model |
| B2B & B2C in one platform | Learning curve for advanced features |
| Strong customization & integrations | Limited built-in wholesale features |
Alibaba
A global network connecting businesses with suppliers.
Setting up a wholesale ecommerce store on Alibaba goes beyond listing products. It is much complicated and detailed.
The first step was registering as a seller on Alibaba. The platform offers a Gold Supplier membership, which gives businesses more visibility and credibility. I had to provide business verification details, including the company registration and tax ID, which took some time to get approved. One tip is to have your documents ready in advance to speed up the process.
Once my account was approved, I moved on to listing my products. Unlike other platforms, Alibaba focuses on bulk selling, so I had to include MOQs (Minimum Order Quantities), tiered pricing, and detailed product specifications. Writing clear descriptions with high-quality images is essential to attract serious buyers. You can also add a company profile and certifications to build trust with potential customers.
One key feature of Alibaba is the RFQ (Request for Quotation) system, where buyers request custom quotes. You can use Alibaba’s built-in messaging system to negotiate pricing, shipping, and payment terms with buyers.
Selling on Alibaba opens doors to global buyers, but competition is tough, and trust takes time to build. Strong product listings, verified credentials, and fast, professional communication will help you stand out and secure deals.
| Pros | Cons |
| Bulk pricing & high margins | Quality control challenges |
| Direct manufacturer access | Supplier reliability varies |
| Diverse product selection | Import costs & regulations |
Shift4Shop
Scalable platform with strong customization options.
Shift4Shop is a feature-rich wholesale ecommerce platform that provides businesses with various tools for online store management. It includes built-in features such as SEO optimization, inventory management, and marketing tools, making it a solid choice for wholesalers looking for an all-in-one solution. Here is what my experience was like with the platform.
I began by signing up for Shift4Shop’s free plan, available to U.S. merchants using Shift4 Payments. This plan offers unlimited products, bandwidth, and staff users, which is ideal for scaling wholesale operations. The registration process was simple, requiring standard business information and integration with Shift4 Payments.
Shift4Shop provides a variety of customizable templates. I selected a professional theme to go with my educational website and customized it using the platform’s design tools. While the customization options were extensive, I found the interface slightly less intuitive compared to other platforms, which required some time to familiarize myself with the design tools.
You can use Shift4Shop’s built-in features to customize pricing and access for B2B customers. I set up customer groups to apply special pricing, added tiered discounts to encourage bulk purchases, and implemented Minimum Order Quantities (MOQs) to keep orders profitable.
Shift4Shop offers inventory management, SEO tools, and payment options to help wholesalers run their stores. Real-time stock tracking and low-stock alerts keep inventory under control, while built-in SEO and marketing features for visibility and customer engagement.
| Pros | Cons |
| Built-in B2B features | Limited international accessibility |
| Cost-effective for U.S. merchants | Steep learning curve |
| Strong inventory & order management | Customization can be complex |
NetSuite SuiteCommerce
Integrated business operations and ecommerce.
NetSuite SuiteCommerce offers powerful tools to manage the business. Let’s look through the process. I started by exploring SuiteCommerce Advanced (SCA). Since it comes with strong customization and scalability options, I decided it was the best choice for handling bulk orders and B2B operations.
One of the biggest advantages of SuiteCommerce is its easy integration with NetSuite ERP. This meant that inventory, orders, and customer data were all in sync—no more manual updates or separate systems for different tasks. This can save a lot of time and reduce errors in order management.
If you’re setting up a wholesale store, you’ll want it to be professional, easy to navigate, and customized to your buyers’ needs. With SuiteCommerce, you can customize the design and layout to match your brand while adding essential B2B features like bulk ordering, custom pricing, and account-based access. These tools help wholesale buyers quickly find products, see their personalized pricing, and place large orders without hassle.
SuiteCommerce lets you group customers into different pricing tiers based on their order size or buying history. You can offer volume discounts, special pricing, or exclusive deals to certain customers, making it easier to attract large, repeat orders while keeping everything organized.
Tracking stock levels and processing orders manually can be a headache, but SuiteCommerce automates inventory management so you’re always in control. You can set up real-time stock tracking, low-stock alerts, and automated reordering, ensuring that products are always available for your buyers.
| Pros | Cons |
| ERP & ecommerce integration | Steep learning curve |
| Advanced B2B features | High pricing |
| Scalability for growing businesses | Customization can be complex |
Adobe Commerce (formerly Magento)
Scalable solution for complex catalogs.
Adobe Commerce (formerly Magento) provided a strong and customizable platform for handling bulk sales. First, I installed Adobe Commerce on my hosting server, making sure it met the technical requirements. Once it was up and running, I set up customer groups so I could offer different pricing and discounts to wholesale buyers.
Next, I customized my storefront to make it professional and easy to navigate for B2B buyers. I also integrated inventory management tools and secure payment options that worked well for large transactions. After testing everything to ensure smooth order processing, I launched my store. While Adobe Commerce has a steeper learning curve, once set up, it’s an excellent solution for wholesalers who need a scalable and feature-rich platform.
| Pros | Cons |
| Highly customizable | High development costs |
| Scalable for growth | Steep learning curve |
| Strong integration capabilities | Expensive enterprise edition |
Conclusion
After testing and comparing the best wholesale ecommerce platforms, I’ve seen firsthand how the right choice can affect your business efficiency. I can conclude that your wholesale ecommerce platform should simplify bulk ordering, manage inventory seamlessly, and make customer transactions as smooth as possible. From AI-powered tools like 10Web to all-in-one ERP-integrated solutions like NetSuite SuiteCommerce, every platform offers something unique.
No platform is one-size-fits-all, but the good news is wholesale ecommerce has never been more accessible. If you’re ready to grow, now’s the time to pick the right platform and start selling smarter.
FAQ
What features should I look for in a wholesale ecommerce platform?
Which platform is best for a wholesale business?
Are there free alternatives?
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Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
Create your online store in minutes!
Create your online store in minutes!
Develop and launch your store with 10Web AI Ecommerce Website Builder.
