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Before publicly launching your brand you should define your brand, secure assets, build messaging, create a website, build a brand launch buzz, and plan your launch. Most brand launches fail because no one knows about the brand to begin with. Your first step should be to create a pre-launch strategy that will give you clarity, confidence, and momentum. This will…

If you want to reward brand advocates with loyalty programs that build momentum, you need more than points and punch cards. Whether you run an ecommerce store, SaaS platform, or local business, this guide covers: How to identify your most loyal and vocal customers Loyalty program types that go beyond discounts Reward strategies tailored to different business models Simple ways…

You can add QR/NFC to print materials by linking them to a page or resource that people can access instantly with a scan or a tap. When I started looking into the topic, I noticed one big frustration: so many printed flyers, posters, or packages grab attention but then lose the customer. You hand out a brochure, they fold it…

Your downloadable brand kit metadata should include clear file names, usage notes, file format details, dimensions, color codes, version history, licensing info, related guidelines, search tags, and a contact person for every asset in your kit. Now, let’s slow down for a second.  If you’ve ever sent someone a logo and later seen it come back stretched, pixelated, or in…

Legal protection for brand assets means owning the rights, getting it registered, and watching out for cases of misuse. You’ve put real work into that logo: choose every color, tweaking every detail until it’s perfect. The last thing you need is some copycat slapping it on their website like they thought of it first. I went deep into U.S. trademark…

For automating brand kit updates, you just need to use the right branding tool that provides you with the right functionalities. If you’ve ever gone through a logo change or decided your brand colors needed a refresh, you already know what a headache it can be. You fix it in one place… but then you remember the website header, the…

Designing icons for an inclusive web means making every symbol recognizable and readable in any context. Every icon you see on the web carries more weight than its handful of pixels suggests. When these visual shortcuts fall short on accessibility, visitors with low vision, color-blindness, or screen-reader workflows lose essential way-finding cues along with their patience. That’s why 10Web’s product…

When every season brings a new campaign, holiday, or trend, it’s easy to fall behind, or worse, rush out something that doesn’t feel like your brand at all. It’s all fun and games until you start planning seasonal brand themes, at which point making it work while staying on-brand and authentic is not always straightforward. We’ve uncovered the best strategies…

Building a brand launch buzz is all about making the right people excited before you go live. The biggest risk isn’t that your launch will flop, it’s that it will pass by unnoticed. That’s why, before putting this together, I reached out to our Director of Growth Marketing at 10Web, Sona Mamyan, for some pointers from her experience. She’s been…

You turn a letterhead into a branding tool and your brand ambassador by keeping it clear, consistent with other branding items, and thoughtful. Branded letterhead design might not be the biggest priority for your brand, but it shows up in some pretty important moments. Proposals, invoices, cover letters: it’s the first thing people see when they open a document. Whether…

To add dynamic elements to your email signature without getting flagged as spam, stick to images (not scripts), skip fancy things like forms or JavaScript, and make sure your email is properly authenticated. That’s the gist of it. Still, even when you follow the “rules,” your email can still end up buried in someone’s spam folder. All that effort, wasted….

To create a brand mood board that drives all future design decisions, you should define your brand’s mission and personality, collect visuals that embody the essence of your brand, and organize them with notes and diagrams that explain their relevance. A mood board is the collective inspiration and a way to guide both the marketing and design teams. This guide…