Wix vs Google Sites: What’s the Best Builder in 2024?

Choosing the right website builder is important for creating a strong online presence, and in 2024, the debate between Wix vs Google Sites remains more relevant than ever. Both platforms offer unique advantages, catering to different user needs in terms of features, customization, and ease of use. This article will compare Wix and Google Sites to determine which is the best builder for your needs in 2024. Whether you’re a business owner or a casual creator, understanding the strengths and limitations of each platform will open up exciting opportunities for building a website that truly stands out.

Wix vs Google Sites: Final verdict

Wix and Google Sites each have their own strengths, but they serve different types of users.

• Wix (Overall Grade: 8.5/10) thrives with its easy-to-use interface, rich design options, and powerful ecommerce tools. It’s a great choice for anyone who wants a flexible website builder that offers a wide selection of templates and customization features. With AI-driven design and strong marketing tools, Wix is perfect for businesses and individuals aiming to create a professional-looking site with minimal effort. When compared to Google Sites, Wix stands out for its more advanced features and greater flexibility.
• Google Sites (Overall Grade: 5.6/10) is a simpler and more straightforward platform, designed for easy integration with other Google services. It’s ideal for team projects, personal portfolios, and small business websites that need basic functionality and easy collaboration. While it doesn’t offer the advanced design or ecommerce features that Wix does, Google Sites provides a user-friendly experience and is a great choice for those who value simplicity and integration with Google Workspace. In the Wix vs Google Sites comparison, Google Sites is a practical option for users who need a basic, collaborative website builder.

	Overall grade: 8.5	Overall grade: 5.6
Design functionalities & templates	8.6	4.9
Ease of use	9.0	8.3
Ecommerce	8.0	1.8
Website Editors	8.5	7.0
Product testing options	8.1	6.9
Price	8.7	8.1
Hosting quality	8.5	8.2
Website speed optimization	8.3	3.3
Plugins and integrations	8.2	6.4
Marketing features	8.4	2.6
Customer support	8.2	7.2
Security	8.5	9.3
AI capabilities	8.7	0
User Management	8.2	7.8

Which one is the best for ecommerce: Wix or Google Sites?

8.0

1.8

Verdict: Wix is the clear winner for ecommerce, offering a broad set of features, whereas Google Sites lacks built-in ecommerce functionality.

• Wix: With an easy store builder, various payment gateways, and key ecommerce tools like abandoned cart recovery and basic analytics, Wix is well-suited for small to medium-sized online stores. It offers around 120 free ecommerce templates, though some may need manual adjustments for mobile responsiveness. Wix’s design flexibility, customization options, and powerful marketing tools make it a top choice for anyone looking to build an ecommerce site.
• Google Sites: Designed mainly for simple websites, Google Sites lacks built-in ecommerce features. To add ecommerce functionality, users would need to rely on third-party tools or external platforms. This makes Google Sites less suitable for ecommerce websites, especially when compared to the more feature-rich Wix platform.

Which one is the best for informational and business websites?

8.3

7.2

• Wix: With a score of 8.3, Wix stands out for its wide range of customizable templates and an intuitive drag-and-drop interface. It offers creative freedom and various features that are beneficial to different types of websites, which makes it a versatile option for businesses looking to build a strong online presence. Wix’s ease of use and broad design options make it ideal for those who prioritize aesthetics and a smooth user experience.
• Google Sites: Scoring 7.2, Google Sites is a good option for users seeking a simple, collaborative platform with easy integration with Google services. It’s designed for ease of use and team collaboration, which is considered to be great for small business websites, personal portfolios, and team projects. However, it lacks the advanced design customization and template variety that Wix offers, which can be limiting for more design-focused projects.

Wix vs Google Sites: Detailed comparison

8.6

4.9

🏆 Winner: Wix. For those looking for greater creative control and a wider variety of design features, Wix stands out as the clear choice.

Wix offers a large selection of highly customizable templates, that are suitable for all types of websites, not only ecommerce. Its flexibility in design appeals to a broad range of users, allowing for creative freedom. While Wix doesn’t offer a premium template marketplace, third-party theme shops provide more complex design options, further expanding its usefulness.

Wix Themes

Compared to Wix, Google Sites offers a more limited selection of templates, covering a range of uses from personal blogs to business websites. While both free and premium options are available, these templates focus on simplicity, user engagement, and functionality. However, Google Sites falls short in variety and design customization compared to more advanced website builders like Wix, which offers far more flexibility and creative control.

Google Sites Themes

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9.0

8.3

🏆 Winner: Wix. With a score of 9.0, Wix tops in user-friendliness, offering an intuitive drag-and-drop interface and an AI-powered tool (ADI) that simplifies the website creation process. Google Sites, with a score of 8.3, also offers a user-friendly experience and smooth integration with other Google services, but lacks the advanced features that Wix provides to its users.

Learning Resources

🏆 Winner: Tie.  Both Wix and Google Sites provide numerous learning resources. Wix offers a broad collection of articles, video tutorials, and live chat support to help users with various aspects of website building. In contrast, Google Sites provides practical guides and digital skill development programs, making both platforms equally valuable for learning and support.

8.0

1.8

When it comes to ecommerce, Wix is the winner over Google Sites. Wix offers a wide range of ecommerce features, including an intuitive store builder, multiple payment gateways like Wix Payments, basic inventory management, multi-channel sales options, abandoned cart recovery, and essential analytics and SEO tools. These features make Wix a strong choice for anyone looking to build and manage an online store, while Google Sites lacks built-in ecommerce capabilities.

Ecommerce themes and templates	7.5	0.0
Product page customization	7.3	0.0
Payment processing and commissions	8.7	1.0
POS capabilities	6.0	0.0
Payment gateways	8.2	2.0
Product numbers	8.0	0.0
Additional ecommerce features	7.8	0.5

Wix ecommerce features:

• • Intuitive store builder
  • Wix Payments and various gateways
  • Basic inventory tools

• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

On the contrary, Google Sites lacks built-in ecommerce features and is primarily designed for creating simple websites, such as personal sites, project sites, or intranets. To add ecommerce functionality to a Google Sites website, users would need to rely on third-party tools or widgets, link to an external ecommerce platform, or use buttons that connect to payment processors. This makes it less ideal compared to using an AI Ecommerce Website Builder for creating a fully-equipped ecommerce website easily.

Google Sites ecommerce features:

• No built-in ecommerce features

Ecommerce themes & templates

Wix offers around 120 free ecommerce templates, but these may require manual adjustments for mobile responsiveness. While Wix allows for flexible website design, it has limited customization options using HTML or CSS. For more advanced users, Wix Velo enables detailed customizations.

Google Sites does not provide any dedicated ecommerce templates, making it less suitable for building an online store.

Product page customization

Wix allows for broad product customization, permitting up to six options per item and a total of 1,000 unique product variations. However, managing six attributes for a single product can become complex, so it’s often recommended to split such products into separate listings for a better user experience. Wix also provides better customization by letting users add features like ribbons, size charts, wish lists, and more. Product videos are supported within themes, but incorporating 3D models requires coding through Wix Velo.

In contrast, Google Sites lacks built-in product page customization. Products can only be listed using embedded third-party platforms, with any customization handled through those external tools. This limits the flexibility and control over product displays compared to Wix.

Payment processing

Wix offers numerous payment options, typically charging around 2.9% + 30¢ per transaction, with no additional commission fees. This makes it a convenient choice for businesses needing flexibility with payment processors. With Wix Payments, users can manage transactions directly on their site, supporting multiple payment methods and currencies, simplifying the checkout experience.

In contrast, Google Sites lacks payment processing features. To integrate payment gateways, users must rely on external tools or embed HTML code for payment buttons from services like PayPal, Square, or Stripe. Alternatively, you can link to an external checkout page or use third-party ecommerce widgets. While these options add some payment functionality, Google Sites doesn’t offer the strong ecommerce capabilities of platforms like Wix.

8.5

7.0

🏆 Winner: Wix. With a score of 8.5, Wix stands out by offering multiple editors tailored to different user needs. Its standard editor is known for its drag-and-drop simplicity, allowing users a broad customization without requiring coding skills. Wix also offers the ADI (Artificial Design Intelligence) editor, which builds a personalized website based on a few user-provided answers. For more advanced users, Wix Velo allows for sophisticated web development using JavaScript and Wix APIs, making Wix a platform for users of all skill levels.

Google Sites, scoring 7.0, provides a user-friendly website builder that requires no coding skills. With its drag-and-drop interface, users can easily add, customize, and arrange elements like text, images, and videos on their web pages. It also offers a selection of templates and design options to help users quickly create a professional site. However, its simplicity comes with limitations, such as fewer advanced design customization options and limited third-party integrations compared to more feature-rich website builders like Wix.

Mobile editor/app

9.2

0

🏆 Winner: Wix. Wix offers a user-friendly, drag-and-drop interface in its mobile app, making general website editing easy and accessible, especially for beginners with no prior experience. Its beginner-friendly interface gives Wix a higher rating in general website editing.

In contrast, Google Sites lacks a mobile editor app, which puts it at a disadvantage for users who want to build or edit their sites on the go. This limits its convenience compared to Wix’s more flexible approach.

8.1

6.9

Overall Result: Wix wins. Wix scores 8.1, providing a free plan with basic features available indefinitely. It also occasionally offers promotions or limited-time trials to test premium features.

In contrast, Google Sites scores 6.9, offering a free version and a 14-day trial for premium features, but it lacks a money-back guarantee. This makes Wix the stronger option for users seeking flexibility and opportunities to explore premium tools.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	14 days
Testing Premium Features	Limited, occasionally through promotions	Possible within trial period
Money Back Guarantee	14-day money-back guarantee	No

8.7

8.1

Wix provides various pricing plans to suit different needs, while Google Sites is included in Google’s suite of tools, with costs based on a per-user pricing model.

	Offerings	Offerings
$0-$10	No offering at this amount.	Business Starter ($7.20/month): This plan includes basic features suitable for individuals or small businesses, offering professional email through Gmail, 30GB of storage per user, and video meetings for up to 100 participants. It allows to manage 1 website and there is no limitation on number of pages. Value for price: 6.0
$10-$20	No offering at this amount.	Business Standard ($14.40/month): Suitable for growing businesses, this plan provides 2 TB of storage per user, video meeting capacity for up to 150 participants with recording features, and access to smart booking pages and shared drives. It allows to manage 1 website and there is no limitation on number of pages. Value for price: 7.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5	Business Plus ($21.60/month): Designed for larger businesses needing more robust capabilities, offering 5 TB of storage per user, advanced security options, and video meetings for up to 500 participants. It allows to manage 1 website and there is no limitation on number of pages. Value for Price: 8.5
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7	No offering at this amount.
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

8.2

🏆 Winner: Wix. Wix provides a range of hosting plans for various needs, offering up to 50GB of storage and unlimited bandwidth. Additionally, Wix owns a larger network of global data centers, which improves performance and reliability. While Google Sites offers a solid 99.9% uptime guarantee, Wix margins ahead with a slightly higher uptime of 99.95%, making it a more reliable choice for hosting.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans, free plan with limited features
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Google operates a total of 21 data centers across the globe: 2 in Asia, 5 in Europe, 13 in US and 1 in South America
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Cloud based managed hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

3.3

🏆 Winner: Wix. Both Wix and Google Sites prioritize website performance and page speed, but Wix gains an advantage with its dedicated tools like the Site Speed dashboard, which helps users monitor and optimize their site’s performance. While Google Sites emphasizes automated optimization and uses AMP (Accelerated Mobile Pages) for faster loading, Wix’s more broad optimization tools give it the advantage in this category.

Focus	Site Speed dashboard, Core Web Vitals	Automated Optimization, Use of AMP
Performance Tools	Google PageSpeed Insights Integration	Google Lighthouse, PageSpeed Insights
Key Strategies	Media optimization, CDN, Mobile-first	Automated Optimization, CDN, Mobile Optimization, Browser Caching, Code Minification, Use of AMP
Load Times	0.8s to 3.5s (Average: 1.6s)	Not disclosed
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Not disclosed
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Emphasis on LCP, FID, CLS improvements

In recent years, Wix has made significant strides in improving website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to offer users a deep view of their site’s performance metrics. By focusing on media optimization, code simplification, the use of content distribution networks (CDNs), lazy loading techniques, and mobile-first designs, Wix has built a powerful infrastructure. Its globally distributed CDNs improve content delivery, helping boost site performance.

As a result, Wix successfully improved Core Web Vitals (CWV) scores, seeing a 25% increase in sites with good CWV scores over a year. An analysis of 909 Wix websites showed page speed scores ranging from 34/100 to 98/100, with an average of 81.9/100. Largest Contentful Paint (LCP), a key metric for page loading, ranged from 0.8 to 3.5 seconds, with an average of 1.6 seconds.

Similarly, Google Sites prioritizes website performance and page speed, employing techniques like automated optimization, CDNs, mobile optimization, browser caching, code minification, and AMP (Accelerated Mobile Pages) to boost speed. Google Sites also focuses on improving Core Web Vitals metrics like LCP, FID, and CLS. However, unlike Wix, Google Sites does not disclose detailed statistics about its Page Speed scores or load times, making direct comparisons difficult. Despite this, both platforms emphasize improving user experience and performance, with Wix showing more transparency and a stronger edge in optimization efforts.

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8.2

6.4

🏆 Winner: Wix. With a score of 8.2, Wix provides access to over 500 apps in its App Market, offering a wide range of functionalities. These apps come with various pricing models, including free, paid, freemium, and one-time payment options. Wix’s numerous plugins and integrations improve its capabilities across areas like ecommerce, SEO, social media, email marketing, analytics, scheduling, customer support, media galleries, blogging, custom forms, payment processing, localization, security, and custom widgets. Notable integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, PayPal, Zapier, and Google Ads.

Google Sites scores 6.4 and offers a range of plugins and extensions to boost website functionality. These plugins support features like social media integration, ecommerce, chats, forms, video, and audio. While more limited, integrations provided by Elfsight and Common Ninja allow users to add social media feeds, embed reviews, offer chat support, and include ecommerce elements like PayPal buttons. However, the range and depth of integrations are not as broad as Wix’s, making Wix the stronger choice for users seeking powerful app and plugin support.

Wix Applications

Google Sites Applications

8.4

2.6

🏆 Overall Winner: Wix. Wix tops with its broad marketing tools, particularly in email marketing, blogging, and ad campaign management, offering users a wide range of features to promote their websites effectively. In contrast, Google Sites provides only basic SEO and analytics tools, and lacks integrated solutions for email marketing, blogging, and ads and promotions. This makes Wix the superior choice for businesses and individuals seeking a more powerful marketing toolkit to boost their online presence.

SEO Tools		Basic SEO settings
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Basic social media integration
Analytics and Reporting	Detailed analytics for in-depth insights	Google Analytics integration
Ads and Promotions	Google Ads integration; sophisticated ad campaign management

8.2

7.2

🏆 Winner: Wix. When comparing Wix vs. Google Sites, Wix takes the lead in customer support with a score of 8.2. Wix provides a variety of support options, including 24/7 live chat in multiple languages, phone support during business hours, and interactive community forums. These channels guarantee that users have access to immediate assistance and broad resources to resolve issues quickly.

Google Sites, with a customer support score of 7.2, mainly offers self-service resources such as a Help Center and community forums. Direct support, including phone, email, and live chat, is available only to Google Workspace customers, and the level of support depends on the subscription level. Although Google Sites offers 24/7 support for critical issues to eligible customers, free users have limited access to direct support, making it less effective compared to Wix’s customer service options.

8.5

9.3

🏆 Winner: Google Sites. As part of Google Workspace, Google Sites tops in security, offering powerful features like SSL encryption, two-factor authentication, and automatic malware scanning. It benefits from Google’s infrastructure, which provides DDoS protection, data redundancy, and regular security updates, guaranteeing high levels of protection and compliance with international data standards.

While Wix also prioritizes security with secure servers, encryption, privacy regulation compliance, and features like two-factor authentication and regular security audits, it falls slightly behind Google Sites in overall security due to the broad nature of Google’s infrastructure. This makes Google Sites the stronger choice for security-conscious users.

8.7

0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix. Wix’s Artificial Design Intelligence (ADI) system sets it apart with its user-friendly and innovative AI capabilities. The ADI offers personalized website design suggestions, optimizing content, and streamlining the entire site setup process. Additionally, Wix’s AI helps with SEO recommendations and makes layout adjustments based on user behavior, making it an ideal choice for users seeking intelligent and efficient website-building assistance.

However, Google Sites lacks AI capabilities, which means it doesn’t offer the advanced features that Wix provides, such as AI-driven design suggestions, content generation, and SEO optimization. This absence of AI tools may limit the functionality, customization, and user-friendliness of websites built with Google Sites compared to those created with Wix.

8.2

7.8

🏆 Winner: Wix. Both Wix and Google Sites offer strong user management features, but Wix is ahead with a slightly higher score.

• Wix allows unlimited editors across all plans, making it an excellent option for large, collaborative teams. However, for teams with 50+ editors, caution is advised to prevent potential backend performance issues. This flexibility makes Wix particularly suitable for large-scale projects.
• Google Sites also supports multiple users with distinct roles, such as Owners (full control) and Editors (can modify content but not settings). There’s no strict limit on the number of editors, which provides flexibility for collaboration. Viewers can only see the site without editing permissions, similar to Wix, but Wix’s broader support for large teams gives it an edge in this category.

Wix User Roles and Access Levels:

Google Sites does not offer a detailed breakdown of user roles and access levels but allows multiple users to collaborate with roles such as Owners (who have full control) and Editors (who can modify content but not site settings). There is no strict limit on the number of users who can edit a site, making it flexible for collaboration. However, it lacks the more advanced user permission options that platforms like Wix provide, where users have more specific control over roles and access.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

Wix vs Google Sites: User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Google Sites

42,340 reviews

4.6 out of 5 stars

Wix, while highly regarded, goes beyond just ecommerce to satisfy a wide range of website needs. This broad approach attracts a diverse user base but may not fully satisfy those seeking advanced ecommerce-specific features. Users often praise its user-friendly interface and variety of templates, making it a popular option for creating and managing websites with minimal effort.

In contrast,  Google Sites is praised for its seamless integration with other Google services and strong collaboration features. Users frequently highlight its simplicity and ease of use, which makes it ideal for professional and educational websites. Although some wish for more customization options, its straightforward design and efficient workflow are highly valued, leading to high user satisfaction.

Wix vs Google Sites: FAQ

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