Arto Minasyan
Arto Minasyan is the Co-Founder and President at 10Web and Krisp, two companies revolutionizing web development and audio communications.
Arto has over 10 years of experience building and leading cutting-edge teams and products in the tech industry. His passion for AI, machine learning, and entrepreneurship drives the success of the projects he leads.
Premium Pricing Strategy: Maximizing Profitability
Businesses often seek ways to differentiate themselves and increase profitability in the competitive market. One effective approach is implementing a premium pricing strategy, where companies set higher prices for products or services that offer superior quality, exclusivity, or improved features. This strategy not only conveys a sense of luxury and value but also helps businesses attract customers who are willing…
New Product Launch: Checklist and Tips
Introducing a new product brings excitement and challenges. It calls for meticulous planning, strategic foresight, and flawless execution. Whether you’re introducing an innovative product or adding a new item to an existing lineup, a successful new product launch can significantly increase your brand’s visibility and drive sales. However, without a clear roadmap, even the best products can fail to gain…
Ecommerce Checkout Page Design: Optimizing Conversions
Online shopping has become a big part of our lives. Stores want to make it easy for you to buy things on their websites. They focus on making their checkout pages work well. A good checkout page helps you finish your purchase quickly and easily. It should be clear and simple to use. Stores try different designs to make sure…
Payment Gateway Charges: Understanding Fees for Online Transactions
If you run an ecommerce business, understanding payment gateway fees is important for keeping costs in check and ensuring long-term profitability. These gateways ensure secure, easy transactions, but they also come with charges you should know about—like transaction fees, setup costs, monthly subscriptions, and even penalties for things like disputes or international sales. In this article, we’ll explain the different…
Ecommerce Landing Page Design: High-Converting Layouts for 2026
Ecommerce landing page designs are key to turning visitors into customers. These pages are like digital storefronts that show off products and persuade people to buy. A good landing page can boost sales and help a business grow. Making a great ecommerce landing page takes skill and planning. It needs to look nice, be easy to use, and give shoppers…
Essential Ecommerce UX Design Tips for Success
In a highly competitive space, a user-centric ecommerce UX design can set your store apart and drive more conversions. This article guides you through essential ecommerce UX design principles, showing you how to build an online experience that not only attracts customers but also keeps them engaged and satisfied. With practical insights on intuitive navigation, mobile optimization, and checkout streamlining,…
Ecommerce Product Page Design: Essential Elements for Conversion
Online stores need good product pages to sell items. A well-made ecommerce product page design can turn visitors into buyers. It shows off products in the best way and gives shoppers the info they need. A great product page has clear photos, useful details, and easy ways to buy. It makes shoppers feel good about their choice. Good pages also…
Penetration Pricing Strategy: How to Maximize Your Market Share
Penetration pricing is a strategic approach where companies introduce new products at low initial prices to gain market share quickly. This strategy aims to attract a large customer base by offering affordable prices, often at the expense of short-term profits, to establish brand loyalty and long-term profitability. This article discusses the key concepts of penetration pricing, its pros and cons,…
Start a Blog for Free: The Best Platforms & Setup Tips
Starting a blog for free is easier than ever, but with so many platforms available, how do you choose the right one? This guide simplifies the process, walking you through the best free blogging sites and giving you the tools to get started quickly without spending a dime. Whether you want to share your passion, build a personal brand, or…
Photography Business Plan: Essential Steps for Success
Starting a photography business involves more than just having a passion for capturing moments and a good camera. It requires meticulous planning, strategic marketing, and a clear understanding of your financial and operational needs. A well-crafted photography business plan can serve as a roadmap, guiding you through each stage of your business journey, from defining your niche and target market…
Go-to-Market Strategy Template: Framework for a Successful Product Launch
A go-to-market strategy is a plan that outlines how a company will introduce a product or service to the market, targeting customers and gaining a competitive advantage. This strategy is important as it helps businesses identify their target audience, plan effective marketing and sales tactics, and align internal teams for a successful launch. This article will discuss building a go-to-market…
Farm Business Plan: Essential Steps for Success
Starting a farm is an exciting and a complex undertaking. One of the most important aspects is developing a detailed farm business plan. A well-structured plan helps you set goals, manage resources, and prepare for long-term success by covering financial projections, market analysis, and growth strategies. Farming offers immense opportunities for profitability and growth, especially when utilizing sustainable practices and…