Managing customer relationships is important for ecommerce success, especially as online retailers aim to personalize experiences and create loyalty. To achieve this, businesses are increasingly turning to advanced CRM solutions designed specifically for ecommerce. These tools help streamline customer interactions, improve engagement, and drive sales growth.
With the evolving demands of digital shoppers, adopting the right CRM can transform your business and guarantee long-term success in a competitive market. In this article, we’ll explore the best CRM for ecommerce stores and their key benefits.
FAQ
What is the top CRM for online stores?
Is HubSpot suitable for ecommerce?
Can Zoho CRM help my online business
Which CRM works best with Shopify?
What features should an ecommerce CRM have?
Are there free CRM options for ecommerce?
How to choose a CRM for my business?
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What is CRM?
CRM stands for Customer Relationship Management. It’s a system that stores customer info and tracks interactions. CRM software helps businesses organize customer data in one place. This includes contact details, purchase history, and communication logs.
CRM systems let you see the big picture of your customer relationships. You can track sales, manage leads, and analyze customer behavior. Many CRMs offer tools for marketing, customer support, and sales automation.
For ecommerce stores, CRM connects with your online store. It syncs order data and customer profiles, which gives you a complete view of each customer’s journey with your brand.
Benefits of using CRM in ecommerce
CRM systems offer many advantages for online stores. They help you provide better customer service and increase sales.
- Personalization is a key benefit. CRM data lets you tailor your marketing to each customer. You can send targeted emails based on purchase history or browsing behavior. This personal touch can increase customer loyalty and repeat purchases.
- CRM also improves efficiency. It automates routine tasks like order follow-ups and abandoned cart reminders. This saves time and reduces errors. Your team can focus on more important work.
- Sales forecasting is another plus. CRM data helps predict future sales trends. You can make smarter decisions about inventory and marketing budgets.
- Improved customer support. With all customer info in one place, you can solve issues faster. This leads to happier customers and better reviews.
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Key features of CRM for ecommerce
CRM systems for ecommerce help businesses manage customer data and improve sales. They offer tools for segmenting customers and automating marketing efforts.
Customer segmentation
Customer segmentation lets you group shoppers based on their traits and actions. You can split customers by age, location, or purchase history, which helps you target your marketing better.
With segmentation, you can:
- Find your most valuable customers
- Spot trends in buying habits
- Create personalized offers
Many CRMs let you set up custom segments. Also, you might group customers who bought in the last 30 days or those who spent over $500 – these groups help you send the right messages to the right people. Some CRMs also use AI to suggest segments. This can reveal patterns you might have missed.
Automated marketing campaigns
Automated campaigns save you time and increase sales. They send emails or texts based on customer actions.
You can set up:
- Welcome series for new customers
- Abandoned cart reminders
- Birthday offers
- Reactivation emails for inactive customers
These campaigns run on their own once you set them up. They keep your brand in customers’ minds without extra work from you.
Good CRMs let you track how well these campaigns work. You can see open rates, click-throughs, and sales. This helps you improve your messages over time.
Integrating CRM with ecommerce platforms
Connecting your CRM and ecommerce platform lets you track orders, manage customer data, and create targeted marketing campaigns all in one place.
API integrations
Many CRMs offer APIs to link with popular ecommerce platforms like Shopify, WooCommerce, and Adobe Commerce. This allows data to flow between systems in real time. You can set up API connections through your CRM’s settings or use pre-built integrations.
Some key benefits of API integrations:
- Automatic order syncing
- Customer profile updates
- Product catalog syncing
- Inventory management
To get started, check your CRM’s documentation for API guides. You may need a developer to help set things up. Once connected, you can create custom workflows to automate tasks like sending follow-up emails after purchases.
Data synchronization
Keeping customer and order data in sync between your CRM and ecommerce platform is key. This lets you have a complete view of each customer across both systems.
Data you’ll want to sync includes:
- Contact info
- Order history
- Product preferences
- Support tickets
Set up bi-directional syncing so changes in one system update the other. This prevents data conflicts and gives your team the most up-to-date info.
Many CRMs offer scheduled syncing options. You can set data to sync hourly, daily, or in real time. Choose a schedule that fits your needs without slowing down your systems.
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10 best CRM for ecommerce stores
With so many CRM options available, it’s important to find one that meets the unique needs of your ecommerce business. In this section, we’ll explore the best CRM for ecommerce stores, showcasing their standout features and how they can help you build stronger customer relationships and drive growth.
1. Hubspot CRM
HubSpot CRM is a popular choice for ecommerce businesses. It offers free basic features and paid plans with more advanced tools. You can manage contacts, track deals, and process payments all in one place.
The platform integrates with many ecommerce systems. This makes it easy to sync your online store data. Additionally, you can see customer orders, track inventory, and manage your product catalog.
HubSpot CRM helps you create targeted marketing campaigns, where you can segment customers based on their buying habits. This lets you send personalized emails and offers.
The tool also provides customer service features. You can manage support tickets and track customer interactions, which helps you give better service to your online shoppers.
Small to medium-sized ecommerce websites often use HubSpot CRM. It’s good for companies that want to grow their online sales and improve customer relationships.
| Pros | Cons |
| Free basic plan available | Advanced features can be pricey |
| Easy-to-use interface | Some users find the reporting limited |
| Good integration with ecommerce platforms | Can be complex for very small businesses |
2. Pipedrive
Pipedrive is a cloud-based CRM software that can help you manage your ecommerce business. It focuses on sales and pipeline management, making it useful for tracking deals and customer interactions.
Pipedrive offers features tailored for ecommerce. You can create a product catalog within the system, helping you keep track of your inventory. The sales pipeline view lets you see where each potential sale stands at a glance.
Small to medium-sized ecommerce businesses often use Pipedrive. It’s popular among online retailers, digital product sellers, and subscription-based services.
This tool works well for businesses that want to focus on sales growth. If you need a simple way to manage customer relationships and track sales progress, Pipedrive could be a good fit.
| Pros | Cons |
| Easy-to-use interface | Limited customization options |
| Strong sales pipeline features | May lack some advanced ecommerce features |
| Good for visual sales tracking | Can be pricey for smaller teams |
3. Zoho CRM
Zoho CRM is a popular choice for ecommerce businesses. It offers features tailored to online sellers. You can manage inventory, track orders, and handle customer interactions in one place.
Zoho CRM integrates with many ecommerce platforms. This makes it easy to sync your online store data. Additionally, you can see customer purchase history and preferences at a glance.
The software has automation tools to save you time. It can send follow-up emails and update customer records automatically, which helps you focus on growing your business.
Zoho CRM works well for small to medium-sized ecommerce companies. It’s also a good fit for startups looking for an affordable solution. The platform scales as your business grows.
| Pros | Cons |
| Affordable pricing | Learning curve for new users |
| Built-in inventory management | Some advanced features cost extra |
| Good integration options | Mobile app could be improved |
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4. Salesforce Commerce Cloud
Salesforce Commerce Cloud is a top ecommerce platform for businesses. It helps you create and grow your online store. You can launch quickly and reach more customers.
The platform offers features for both B2B and B2C selling. You can customize it based on your company’s needs. It handles the day-to-day tasks of running an online business.
Salesforce Commerce Cloud lets you design and build your store. You can manage products, orders, and customer data in one place. It also helps you create personalized shopping experiences.
Many brands use this tool to improve their online sales. It’s good for medium to large businesses that want to grow. The platform works well for retail, fashion, and consumer goods industries.
| Pros | Cons |
| Easy to use | Can be expensive |
| Connects with other Salesforce tools | May be too complex for small businesses |
| Strong customer support | Requires technical skills to set up |
5. BigCommerce CRM
BigCommerce is a popular ecommerce platform that works well with many CRM systems. You can connect your BigCommerce store to a CRM to manage customer data and sales better. This helps you keep track of orders, customer info, and marketing efforts all in one place.
Using a CRM with BigCommerce can help you grow your online store. You can see what customers buy and use that info to sell more. It also helps you keep customers happy by giving them better service.
| Pros | Cons |
| Better customer data management | Can be pricey for small businesses |
| Improved customer service | May need tech skills to set up |
| More targeted marketing | Learning curve for new users |
6. Klaviyo
Klaviyo is a popular CRM choice for ecommerce businesses. It helps you manage customer data and create targeted marketing campaigns. The platform works well with many online stores, including Shopify and Magento.
You can use Klaviyo to send personalized emails and text messages to your customers. Also, it lets you make segments based on customer behavior and purchase history. This means you can send more relevant messages to different groups.
Klaviyo offers features like automated email flows and product recommendations. These can help increase your sales and keep customers coming back. You can also track how well your campaigns are doing with built-in analytics.
Small to medium-sized online retailers often pick Klaviyo. It’s good for businesses that want to grow their customer relationships through email and SMS marketing.
| Pros | Cons |
| Easy to use with ecommerce platforms | Can be pricey for larger lists |
| Strong email and SMS features | Learning curve for new users |
| Good data tracking | Limited features on free plan |
7. Mailchimp
Mailchimp is a popular email marketing and customer relationship management (CRM) platform. It offers tools for small businesses to manage contacts and run marketing campaigns. You can create emails, automate workflows, and track results.
Mailchimp’s CRM features help you organize customer data. You can add tags, track engagement, and view individual contact profiles. The mobile app lets you manage contacts on the go.
For ecommerce businesses, Mailchimp provides useful tools. You can connect your WooCommerce website to Mailchimp and automate emails based on customer behavior. This includes abandoned cart reminders and product recommendations.
| Pros | Cons |
| User-friendly interface | Can be pricey for large lists |
| Strong email marketing tools | Limited CRM features compared to specialized CRMs |
| Good for small businesses | Learning curve for advanced features |
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8. Zendesk
Zendesk is a sales CRM tool for ecommerce businesses. It helps you manage customer relationships and increase sales productivity. The platform offers lead scoring and management features, where you can track your sales pipeline and get better visibility into deals.
Zendesk works well for small to mid-sized ecommerce companies and integrates with Zendesk’s customer support tools for a complete view of customer interactions.
Key features include contact management, email tracking, and reporting. You can also use it for task management and to set up automated workflows.
Pricing is flexible, with plans to fit different business sizes. The software is easy to set up and start using quickly.
| Pros | Cons |
| Easy to use | May lack some advanced features |
| Good for small businesses | Can be pricey for larger teams |
| Integrates with Zendesk support | Limited customization options |
9. Copper
Copper is a tool that can help you manage customer relationships for your ecommerce business. It’s designed to work well with Google Workspace, making it easy to use if you already use Google’s tools.
Copper CRM offers features like contact management, pipeline tracking, and task automation. You can use it to keep track of customer interactions and sales progress. It also helps you organize your team’s work and share information.
This CRM is popular with small to medium-sized businesses. It’s often used by companies in retail, tech, and professional services. Copper CRM is a good fit for businesses that want a simple, user-friendly system.
| Pros | Cons |
| Easy to use | Limited customization options |
| Good Google Workspace integration | Can be pricey for larger teams |
| Helpful for tracking sales pipelines | Some features may be basic for large enterprises |
10. NetSuite
NetSuite is a powerful CRM tool for ecommerce businesses. It helps you manage customer relationships and sales in one place.
The software offers features like sales force automation and marketing tools. You can track leads, manage orders, and see customer info easily.
NetSuite’s CRM tool works well for mid-sized and growing companies and is used by businesses in retail, wholesale, and manufacturing.
This CRM is best for companies that need more than just basic customer tracking. It connects with other Netsuite products for a full business solution.
| Pros | Cons |
| Integrates with other Netsuite tools | Can be complex for small businesses |
| Good for growing companies | Might be pricey for some users |
| Offers advanced features | Requires time to learn all functions |
Conclusion
Selecting the best CRM for ecommerce is a game-changer for businesses aiming to improve customer relationships and grow sales. The best solutions offer powerful tools to personalize experiences, streamline operations, and drive growth. As customer expectations continue to evolve, investing in the right CRM guarantees your business stays competitive and builds lasting loyalty.
Create your online store in minutes!
Create your online store in minutes!
Develop and launch your store with 10Web AI Ecommerce Website Builder.
