With fashion retail increasingly moving online, selecting the best ecommerce platform for clothing is important for brands looking to succeed. From streamlined store management to eye-catching, customizable design options, the right platform can make all the difference in building brand identity and reaching new customers.
This article will cover the 13 best ecommerce platforms for clothing retailers, breaking down each option’s features, ease of use, and scalability. As online shopping continues to grow, these platforms offer exciting opportunities for fashion businesses to expand their reach, elevate customer experiences, and drive lasting success.
FAQ
Which ecommerce platform is best for clothing?
What is the most successful ecommerce platform?
Which platform is best for an ecommerce store?
Who sells the most clothing online?
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Key features to consider
When choosing an ecommerce platform for your clothing store, several important features can make or break your online business. These elements affect how easily you can manage your store and how well customers can shop on your site.
User-friendly interface
A good ecommerce platform should be easy to use, even if you’re not tech-savvy. Look for platforms with clear menus and simple tools. You want to be able to add products, change prices, and update your site without needing to call for help every time.
Some platforms offer drag-and-drop editors. These let you move things around on your page just by clicking and pulling. This can save you time and stress when setting up your store.
Make sure the platform, such as the 10Web AI Website Buidler’s, has a dashboard that shows your sales, inventory, and other important info at a glance. This helps you keep track of your business without digging through lots of pages.
Customizable design options
Your online store should match your brand’s style. Pick a platform that gives you plenty of design choices. Many offer pre-made templates you can use as a starting point.
Look for options to change colors, fonts, and layouts. You want your store to stand out from others. Some platforms let you edit the code if you want even more control over how your site looks.
Think about how your products will be displayed. Can you add zoom features or 360-degree views? These can help customers see clothing details better, which might lead to more sales.
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Mobile responsiveness
More people are shopping on their phones, so your website needs to be mobile friendly and work well on small screens. Choose a platform that automatically makes your site mobile-friendly.
Check if the platform offers mobile-specific features. These might include special checkout processes for phones or apps that let you manage your store on the go.
Test how your store looks on different devices. Make sure buttons are easy to tap and text is readable without zooming. A good mobile experience can keep customers coming back to your site.
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Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
13 best ecommerce platforms for clothing
Here, we explore 13 of the best ecommerce platforms for clothing, highlighting their features, customization options, and benefits for building a stylish and user-friendly online store.
1. Shopify
Shopify is a top choice for clothing ecommerce. It offers user-friendly tools to build and manage your online store. You can easily customize your site’s look and add features you need.
Shopify provides secure payment processing and integrates with many apps. This makes it simple to handle inventory, shipping, and marketing. The platform also offers AI tools to help optimize your store.
Many clothing brands use Shopify successfully. It works well for both small startups and larger businesses. You can scale your store as your business grows.
Price ranges from $29 to $299 per month. Shopify’s ease of use and fashion-focused features make it ideal for clothing stores. This platform is best for new and growing clothing businesses looking for a reliable, scalable platform.
| Pros | Cons |
| User-friendly interface | Transaction fees for some payment gateways |
| Customizable themes | Some features require paid apps |
| Strong app marketplace | Can be pricey for larger stores |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
2. 10Web
10Web is an all-in-one website builder platform that includes ecommerce features for creating online clothing stores. You can easily add products, manage inventory, and set up payment options. The platform offers customizable templates to help you design an attractive storefront for your fashion brand.
Users like 10Web’s drag-and-drop editor which makes it simple to build your site without coding skills. The platform also provides hosting and security features to keep your store running smoothly.
Pricing for 10Web starts around $10 per month for basic plans. Premium plans with more features cost $25-$60 monthly.
10Web offers an accessible way for clothing retailers to launch an online presence quickly. The platform works well for small to medium-sized fashion brands looking for an all-in-one solution to build and host their ecommerce site.
| Pros | Cons |
| Easy-to-use site builder | Limited ecommerce features |
| Includes hosting and security | Not specialized for clothing stores |
| Affordable starter plans | Less scalable for large retailers |
3. BigCommerce
BigCommerce is a popular ecommerce platform for clothing retailers. It offers a range of features to help you set up and run your online store smoothly. You can easily customize your store’s design and manage inventory with Bigcommerce’s tools.
One thing you’ll like about BigCommerce is its built-in SEO features. These help your clothing store show up in search results. The platform also supports multi-channel selling, so you can list your products on social media and marketplaces.
A downside of BigCommerce is that some users find the interface tricky to navigate at first. The learning curve can be steep if you’re new to ecommerce.
BigCommerce plans start at $29.95 per month and go up to $299.95 per month for larger stores. We chose it for its scalability – it grows with your business.
This platform works well for mid-sized clothing brands looking to expand. You get advanced features without needing to be too tech-savvy.
| Pros | Cons |
| Strong SEO tools | Steep learning curve |
| Multi-channel selling | Can be pricey for small stores |
| Scalable for growing businesses | Limited free themes |
4. Woocommerce
WooCommerce is a WordPress plugin that turns your website into an online store. It’s free to use and offers many features for selling clothes online.
You can customize your store’s look with different themes. WooCommerce lets you add product pages, shopping carts, and checkout options. It works well for small to medium-sized clothing businesses.
WooCommerce gives you control over your store. You can manage inventory, process orders, and handle shipping. It also supports various payment methods.
One downside is that you need some technical skills to set it up. You might need to pay for extra features or hire help for complex tasks.
Prices for WooCommerce vary. The plugin is free, but you’ll pay for hosting, domain, and some add-ons.
We chose WooCommerce for its flexibility and low starting cost. It’s best for clothing sellers who want full control over their online store.
| Pros | Cons |
| Free to use | Requires technical skills |
| Highly customizable | Can be costly with add-ons |
| Good for small to medium businesses | Needs regular updates |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
5. Adobe Commerce (Magento)
Adobe Commerce is a top choice for clothing ecommerce. It’s popular among big fashion brands like Hermès and Christian Louboutin. The platform handles over $100 billion in sales yearly and has about 190,000 active users.
You’ll find that Adobe Commerce offers great flexibility for your online clothing store. It lets you customize your site to fit your brand’s unique style. The platform also provides many features to help you sell clothes effectively.
Adobe Commerce works well for businesses of all sizes. It can grow with your company as you expand. You’ll have tools to manage inventory, process orders, and offer a smooth shopping experience.
One drawback is that it can be complex to use. You might need technical help to set up and run your store. It’s also not the cheapest option out there.
Adobe Commerce’s pricing varies based on your needs. The basic version is free, but you’ll likely want paid features for a full-featured clothing store.
| Pros | Cons |
| Highly customizable | Can be complex to use |
| Scalable for growth | May require technical help |
| Many features for clothing sales | Can be expensive |
6. Squarespace
Squarespace is a popular ecommerce platform for clothing businesses. You can create a stylish online store with their fashion-focused templates. These designs are easy to customize, letting you build a unique brand.
Squarespace offers features tailored for selling clothes. You can manage your inventory, set up product variations, and handle shipping. The platform also integrates with third-party seller accounts, simplifying multi-channel sales.
One big plus is Squarespace’s visual appeal. Your clothing store will look professional and eye-catching. The platform is also user-friendly, making it a good choice if you’re new to ecommerce.
On the downside, Comparing Squarespace with competitors, it has fewer app integrations which might limit your options as your business grows. Pricing starts at $23 per month for basic ecommerce features.
Squarespace stands out for its design-focused approach. It’s best for small to mid-sized clothing stores that want a beautiful, easy-to-use website.
| Pros | Cons |
| Stylish templates | Fewer app integrations |
| Easy to use | Can be pricey for larger stores |
| Built-in ecommerce tools | Limited customization options |
7. Wix
Wix is a popular ecommerce platform for clothing businesses. It offers many website templates and customization options to create your online store. You can easily set up product pages, manage inventory, and process orders. Wix offers a user-friendly interface, alongside a drag-and-drop website editor and built-in SEO tools.
On the downside, Wix has limited advanced features that might become a problem for websites that want to grow their business. Pricing starts from $23 to $49 per month for the ecommerce plans and is great for beginners who want to create a professional-looking clothing store quickly.
Wix can best benefit small to medium-sized clothing businesses new to ecommerce.
| Pros | Cons |
| Easy to use | Limited scalability |
| Beautiful templates | Transaction fees on basic plan |
| Mobile-responsive designs | Can’t switch templates easily |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
8. ASOS Marketplace
ASOS Marketplace is a platform where you can find unique fashion items from independent brands and vintage boutiques. It’s home to over 900 small businesses from more than 50 countries.
You’ll love the wide selection of vintage clothing on ASOS Marketplace. They have vintage sweatshirts, jeans, and dresses from many popular brands. The boutiques do the hard work of sourcing one-of-a-kind pieces for you.
One downside is the monthly fee for sellers. Boutique owners pay $50 per month to list their items. There’s also a 15% fee on each sale.
ASOS Marketplace can be a bit pricier than some other platforms due to these fees. However, you get access to curated vintage finds and emerging designer pieces.
We picked ASOS Marketplace for its focus on independent and vintage fashion. It’s great if you want unique clothing that stands out from mainstream trends.
| Pros | Cons |
| Wide selection of vintage items | Monthly fee for sellers |
| Curated by small boutiques | 15% fee on sales |
| Unique and independent brands | Can be pricier than other platforms |
9. Etsy
Etsy is a popular online marketplace for unique and handmade items, including clothing and accessories. It connects creative sellers with buyers looking for one-of-a-kind pieces.
You’ll find a wide range of clothing options on Etsy, from vintage finds to custom-made designs. The platform is known for its focus on artisanal and handcrafted goods.
Etsy makes it easy for small businesses and independent designers to set up shop. You can start selling with minimal upfront costs. The platform handles payments and provides tools to manage your store.
Buyers appreciate Etsy’s search features and personalized recommendations. You can easily find clothing that matches your style preferences.
Etsy charges $0.20 per listing and takes a 6.5% transaction fee on sales. Additional fees may apply for payment processing and optional services.
We chose Etsy for its focus on unique, handmade clothing. It’s an ideal platform for small businesses and designers creating custom or limited-edition pieces.
| Pros | Cons |
| Large customer base | High fees |
| Easy to set up | Strong competition |
| Built-in marketing tools | Limited customization |
10. Volusion
Volusion is an ecommerce platform for clothing businesses. It offers tools to build and manage online stores. You can create a custom website, handle inventory, and process payments.
Volusion has user-friendly features for clothing stores. You can set up product variants like sizes and colors. The platform also supports high-quality image displays to showcase your clothes.
One downside is that Volusion’s design options are more limited than some competitors. You might find it harder to create a unique look for your store.
Pricing for Volusion starts at $29 per month for basic plans. Higher tiers offer more features and support.
Volusion stands out for its focus on small to medium-sized clothing businesses. Its tools are tailored for apparel sellers who want an all-in-one solution.
This platform works best for clothing retailers who need a simple way to start selling online. It’s a good fit if you want built-in features without too much complexity.
| Pros | Cons |
| Easy to use for beginners | Limited design flexibility |
| Built-in features for clothing sales | Can be pricey for larger stores |
| Good inventory management | Fewer integrations than some rivals |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
11. OpenCart
OpenCart is a popular ecommerce platform for clothing businesses. It offers a user-friendly interface and many features to help you set up and manage your online store.
You’ll find OpenCart easy to use, even if you’re new to ecommerce. The platform provides a wide range of themes and templates to customize your store’s look. You can also add extra features through plugins and extensions.
OpenCart supports multiple currencies and languages, making it great for selling clothes internationally. The platform allows you to manage product variations like sizes and colors easily.
One drawback is that OpenCart may require more technical know-how for advanced customizations. Some users also find the basic version lacks certain features, which you might need to add through paid extensions.
Pricing for OpenCart starts with a free, open-source version. Paid plans and add-ons can increase costs based on your needs.
OpenCart stands out for its flexibility and scalability. It’s a good fit for small to medium-sized clothing businesses looking to grow their online presence.
| Pros | Cons |
| User-friendly interface | May need technical skills for advanced changes |
| Customizable themes | Some features require paid add-ons |
| Multi-language and currency support | Basic version can be limited |
12. PrestaShop
PrestaShop is an open-source ecommerce platform for clothing stores. You can create and manage your online fashion shop with this software. It offers features for inventory management, payment processing, and customer engagement.
PrestaShop provides many tools to showcase your clothing products effectively. You can customize your store’s look and feel to match your brand. The platform supports multiple languages and currencies, helping you reach customers worldwide.
PrestaShop has a large community of developers. You can find many free and paid themes and modules to improve your store. The software is also mobile-friendly, which is important for fashion shoppers.
On the downside, PrestaShop can be complex for beginners. You might need technical skills or help to set up and maintain your store. Some users find the performance slower compared to other platforms.
PrestaShop is free to download, but you’ll need to pay for hosting, domain, and any premium add-ons. We chose it for its powerful customization options and suitability for medium to large clothing businesses.
| Pros | Cons |
| Highly customizable | Can be complex for beginners |
| Large community support | Potential performance issues |
| Free to download | Technical skills may be needed |
13. Big Cartel
Big Cartel is an ecommerce platform designed for artists and small businesses. It offers a simple way to set up an online store and sell products. You can easily manage your shop and scale as you grow.
Big Cartel provides a free plan that lets you sell up to 5 products. This is great for testing the waters of online sales. Paid plans start at $9.99 per month and offer more features.
The platform is user-friendly and easy to navigate. You can customize your store’s look to match your brand. Big Cartel also supports importing listings from other platforms like Etsy and Shopify.
One downside is the limited number of products you can sell on lower-tier plans. The platform may not be suitable for larger businesses with extensive inventories.
Big Cartel is best for artists, crafters, and small businesses looking for a simple, affordable way to sell online. You’ll appreciate its straightforward approach if you’re new to ecommerce or have a small product lineup.
| Pros | Cons |
| Free plan available | Limited products on lower plans |
| Easy to use | May not suit larger businesses |
| No transaction fees | Less features than some competitors |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
Conclusion
The right ecommerce platform can make all the difference for clothing retailers looking to thrive online. Each of the 13 options reviewed in this article brings unique strengths, from advanced customization and tools to intuitive design features tailored for fashion brands. Retailers can expand their reach, improve customer experiences, and set a solid foundation for growth by choosing one of the best ecommerce platforms for clothing and succeeding in their goals.
Create your online store in minutes!
Create your online store in minutes!
Develop and launch your store with 10Web AI Ecommerce Website Builder.
