Some online stores sell products that look completely unique, even though they don’t manufacture the products themselves. That’s private label dropshipping, where you don’t need to handle inventory, shipping, or manufacturing.
Years back, a friend and I started discussing the idea of launching a tea business together. I went all in on sourcing herbs from the locals. For me, the process was the enjoyable part – connecting with people, mixing blends, packaging, delivering, and seeing the social value in what I was building.
But my friend soon realized he was looking for something different. He wanted an easy side hustle with low costs, where he could have his unique logo on the packaging but without the responsibilities of sourcing, packaging, or managing inventory. After our talk, we came to the conclusion that private label dropshipping was the perfect business model for him instead. Within weeks, he launched his custom tea brand. His logo was front and center, and customers thought he was making the tea himself. But everything was handled by the supplier.
To help you get started, I’ve put together a list of the 25 best private label dropshipping suppliers for any kind of business – from skincare line and custom fitness gear to branded coffee. I’ll also include tips for choosing the right products and lessons from best practices.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
What is private label dropshipping?
Private label dropshipping is similar to simple dropshipping, but instead of selling plain, generic items, you work with suppliers who put your branding on the packaging or even the product itself. This helps you create a unique brand, charge higher prices, and stand out from other sellers – without having to make or store anything yourself. Let’s learn more about it.
Private label vs. white label vs. dropshipping
These three terms get tossed around a lot, but they’re not the same thing. Here’s how they’re different:
- Dropshipping is the basic model where you sell products online without keeping any inventory. When someone buys from your store, the supplier ships the product directly to the customer. The products are usually generic, and you have little control over how they look.
- White label products are generic products made by a manufacturer that multiple sellers can brand as their own. For example, several stores might sell the same skincare cream, but each one puts its own logo on the packaging. You can’t change the product itself, just the branding.
- Private label gives you more control. You work with suppliers to create products that are made just for your brand. You can customize the packaging, labels, and even tweak the product itself. This lets you stand out from other sellers and build a unique brand.
Here’s a simple table to highlight the key differences:
| Feature | Dropshipping | White label | Private label |
| Product ownership | Generic products from suppliers | Generic products with your branding | Custom products made specifically for your brand |
| Branding control | Little to no control over branding | Can add your logo and packaging | Full control over branding, packaging, and product design |
| Product customization | No customization | No product changes, only branding | Can modify the product, packaging, and design |
| Competition | High, many sellers offer the same products | Moderate, multiple sellers offer similar branded items | Low, products are unique to your brand |
| Startup costs | Low, no inventory or branding costs | Slightly higher due to branding and packaging | Higher, due to product development and custom packaging |
| Profit margins | Lower, due to high competition | Moderate, better branding can increase prices | Higher, unique products allow premium pricing |
| Best for | Beginners wanting a simple setup | Sellers looking to build brand recognition quickly | Entrepreneurs focused on building a unique brand |
In short: Dropshipping is the simplest, white label lets you add your logo to existing products, and private label lets you create and sell products that are unique to your brand.
How private label dropshipping works
First, you choose products from a supplier that offers private label options – these are items you can customize with your logo, packaging, or even product design. Once customized, you list the products in your online store and set your prices.
For instance, my friend found a supplier that offered private-label tea blends, uploaded his logo, and customized the packaging design right through their platform. Tip tap toe, everything was set – within weeks, his online store made through a 10Web went live in a few minutes, and orders started coming in without him ever touching a single tea leaf.
When a customer places an order, you forward the details to the supplier, who then ships the product directly to the customer with your branding. You never handle the inventory or shipping, and your main focus is on building your brand and marketing your products. I will address branding and marketing in the end.
Private label dropshipping products
Private label dropshipping works best when you pick products that are easy to customize and have a steady demand. Your brand will really stand out if you’re selling things that people want to buy month after month. Think about products you can easily make your own – add your logo, customize the packaging, change the colors or design, and personalize the branding – that sort of thing. That’s one of the reasons my friend went for tea – all you need to do is customize the packaging a little, and it’s a new product by perception. Of course, you should keep in mind that you should also love the product and it should be of a high quality, but we’ll discuss that later.
A lot of sellers find success with these popular categories:
- Health and beauty products: Skincare creams, shampoos, essential oils, and cosmetics are great for private labeling. People love buying from brands that feel personal and trustworthy in this space.
- Fitness and wellness: Items like resistance bands, yoga mats, supplements, and water bottles can be branded with your logo, attracting health-conscious customers.
- Fashion and accessories: Clothing like t-shirts, sweatshirts, and socks, along with jewelry, sunglasses, and bags, are easy to customize with your own designs or labels, allowing you to create a unique style.
- Food and beverages: Coffee, tea, sparkling water, and specialty sodas are popular for private labeling, especially as more people seek unique, branded drink options.
- Home and kitchen: Products like candles, cookware, bedding, pillows, throws, and wall art are popular choices. Customized packaging and branding can help these everyday items feel premium.
- Tech accessories: Phone cases, chargers, headphones, and speakers are in high demand and can be easily branded with your logo.
- Supplements and wellness products: Vitamins, botanical supplements, and antioxidants are perfect for private labeling, especially with the growing interest in health and wellness.
- Toys and pet products: Baby toys, pet toys, and children’s toys can be uniquely branded to appeal to niche markets.
When selecting products, focus on items that match your brand identity and target audience.
The 21 Private Label Dropshipping Suppliers to Build a Brand
Think of this list as your cheat sheet for finding the best suppliers for your dropshipping business. I’ve evaluated the private label dropshipping suppliers based on important metrics – checking who offers private labeling, who ships quickly, who has good prices, and who provides reliable support when needed. Everything from the number of products available to platform integrations like WooCommerce was considered. The suppliers are sorted into four groups to make it easy to find exactly what you need. Let’s dive into the list and see which options point you in the right direction.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
5 top-tier private label dropshipping suppliers
These private label dropshipping suppliers really shine with their excellent private labeling quality, automation, top-notch products, and dependable shipping. They’ve got the tools and support to help you get started and succeed.
1. Printful
Printful is a go-to for anyone wanting to sell custom products like clothing, home decor, and accessories. It easily connects with major ecommerce platforms, so you can set up and manage your store without any hassle.
Key features:
- Extensive private labeling options for products and packaging
- High-quality control standards
- Easy integration with Shopify, WooCommerce, and more
- Fast and reliable global shipping
2. Supliful
Supliful is great for fitness and wellness entrepreneurs. They offer private-label health products and make branding easy, plus their automation tools help keep your dropshipping business running smoothly.
Key features:
- Focus on health, wellness, and fitness products
- Simple branding and packaging customization
- Automation tools for order processing and fulfillment
- Integration with major ecommerce platforms
3. DropCommerce
DropCommerce links you to high-quality North American suppliers who offer private labeling. It’s known for fast, reliable shipping and easy integration with your ecommerce store.
Key features:
- Private labeling with a focus on North American-made products
- Reliable shipping within North America
- Integrates easily with Shopify and other platforms
- High-quality products from trusted suppliers
4. Art of Where
Art of Where is ideal for artists and creatives who want to sell custom-printed gear like clothing, accessories, and art products. They focus on quality and offer plenty of options to make your designs shine.
Key features:
- Specializes in private label printing for apparel and art products
- Detailed customization options for branding
- High-quality control processes to ensure product excellence
- Supports integration with ecommerce platforms like Etsy and Shopify
5. Dripshipper
Dripshipper focuses on private-label coffee. And although you will find many others who supply coffee in this list, they stand out with their full customization and a platform that makes it really simple to launch and manage your shop online. It really feels like creating your own coffee brand.
Key features:
- Specializes in private-label coffee products
- Full customization of branding and packaging
- Simple integration with Shopify and other platforms
- Fast and reliable shipping to customers
8 mid-tier private label dropshipping suppliers
If you’re looking for specialized products, these 8 mid-tier private label dropshipping suppliers are worth checking out. They have solid private labeling options, though they might not have the same automation features or product variety as the top-tier players. Still, they are leaders in their specific markets, making them a great fit if you’re targeting a particular niche.
1. Printed Mint
Printed Mint specializes in custom-printed home décor and personalized gifts, offering high-quality products and detailed customization options. While their product quality stands out, their automation features are more basic compared to larger platforms like Printful.
Key features:
- Specializes in home décor and personalized gifts
- Quality printing and customization options
- Limited automation features
- Integration with popular ecommerce platforms
2. Aroma Ridge
Aroma Ridge provides private-label gourmet coffee, making it a great choice for brands aiming to enter the premium coffee market. They offer customizable packaging and branding, with reliable shipping options to support growing businesses.
Key features:
- Private label gourmet coffee products
- Customizable branding for packaging
- Niche-specific focus on coffee
- Reliable shipping options
3. Magnum Coffee
Magnum Coffee offers private-label coffee with strong customization options, supporting businesses focused on the coffee market. While the product range is more niche, their expertise ensures high-quality offerings and consistent fulfillment.
Key features:
- Specializes in private-label coffee
- Good branding and packaging customization
- Focused on the coffee niche
- Reliable fulfillment and shipping
4. Leafwell Botanicals
Leafwell Botanicals focuses on private-label CBD and wellness products, providing high-quality customization for health brands. However, due to legal restrictions, their products are available only in certain regions.
Key features:
- Private label CBD and wellness products
- High-quality customization options
- Limited to specific regions due to legalities
- Focused on the wellness niche
5. Tru Body Wellness
Tru Body Wellness offers private-label supplements and wellness products with solid branding and customization options. Their focus on health-related products makes them a strong choice for wellness brands looking to expand.
Key features:
- Private label supplements and wellness products
- Strong branding and customization options
- Focused on health and wellness niche
- Reliable product quality
6. Power Body
Power Body is a UK-based dropshipping company specializing in private-label supplements. They offer quality products and private labeling, though their automation tools and platform integrations are more limited compared to larger competitors.
Key features:
- UK-based supplement dropshipping
- Private labeling options available
- Limited automation tools
- Integration with select platforms
7. Wholesale Supplements UK
Wholesale Supplements UK focuses on private-label fitness supplements, serving businesses in the UK market. They provide good customization options, but their automation features are less advanced than those offered by larger suppliers.
Key features:
- Private label fitness supplements
- Focus on UK market
- Good customization options
- Less automation compared to top-tier suppliers
8. My Online Fashion Store
My Online Fashion Store provides private-label fashion products, offering a wide range of clothing and accessories for ecommerce businesses. While they have a broad selection, their customization flexibility and automation tools are more limited than those of platforms like Printful.
Key features:
- Private label fashion products
- Variety of clothing and accessories
- Limited flexibility in customization
- Basic integration with ecommerce platforms
8 general dropshipping platforms with some private labeling options
In addition to the 13 suppliers we’ve already covered, I’ve also made a list of a few more general dropshipping platforms that offer some private labeling options. While private labeling isn’t their main focus, each of these platforms brings something unique to the table – whether it’s a wider product range, easier integration, or better pricing. Depending on your needs, one of these could be the perfect fit for your business.
Here’s a table comparing these general dropshipping suppliers based on key features:
| Supplier | Focus area | Private labeling | Product variety | Integration & automation | Shipping & fulfillment |
| CJDropshipping | General dropshipping with custom options | Custom packaging, some private labeling available | Broad product range | Integrates with Shopify, WooCommerce, etc.; good automation | Shipping times vary; global warehouses for faster delivery |
| BigBuy | Wholesale and dropshipping | Some private labeling, focused more on wholesale | Large, diverse catalog | Strong multi-channel integrations (Shopify, eBay, Amazon) | Primarily Europe-focused, fast EU shipping |
| AutoDS | Dropshipping automation tool | Private labeling depends on supplier (AliExpress, etc.) | Varies based on connected suppliers | Automates product imports, orders, and pricing updates | Shipping depends on suppliers like AliExpress |
| Dropified | Dropshipping automation | Limited built-in private labeling, relies on suppliers | Broad range via AliExpress, Alibaba, etc. | Automates product imports, pricing, and orders | Shipping depends on connected suppliers |
| Wiio | Product sourcing and fulfillment | Some custom packaging and branding options | Moderate variety, focused on trending products | Integrates with Shopify, WooCommerce | Focused on fast shipping from China |
| HyperSKU | Fast shipping from China | Some branding and custom packaging available | Wide product variety | Integrates with major ecommerce platforms | Faster shipping compared to AliExpress, with tracking |
| NicheDropshipping | Sourcing unique products | Some private labeling, varies by product | Focus on unique and niche products | Offers automation for order processing | Shipping times vary, depends on supplier |
| SupplyMeDirect | General dropshipping | Some custom branding options | Wide variety, general products | Integrates with Shopify, WooCommerce | Global fulfillment, though slower than top-tier suppliers |
4 low-tier private label dropshipping suppliers
If you’re looking for budget-friendly options, these four low-tier private label dropshipping suppliers are worth considering. These 4 platforms focus more on product sourcing than on branding or customization, but they can still offer some basic private labeling features. They’re great if you’re just starting out or want to test products without a big upfront investment.
Here’s a table comparing these suppliers based on key criteria to help you decide which might work best for your needs:
| Supplier | Focus area | Private labeling | Product variety | Integration & automation | Shipping & fulfillment |
| AliExpress | General product sourcing | Rare, requires direct negotiation with suppliers | Extremely broad (millions of products) | Limited; manual order fulfillment unless using tools like Oberlo/AutoDS | Varies by supplier; longer shipping times (especially from China) |
| Alibaba | Bulk wholesale sourcing | Available for bulk orders, requires negotiation | Vast range of products (focus on B2B) | No direct dropshipping integrations; mostly bulk orders | Bulk shipping; requires arrangement with suppliers for fulfillment |
| BTS Wholesaler | Cosmetics and perfumes | Limited private labeling options | Focused on fashion and accessories | Limited integrations; manual processes | Europe-based, faster shipping within the EU |
| Hawthorn | Custom clothing manufacturing | Strong private labeling for bulk, not dropshipping | Custom clothing only | No dropshipping automation; designed for bulk production | Lead times for manufacturing and bulk shipping |
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
Private label dropshipping best practices
Some private label dropshipping brands succeed while others don’t. It is often related to a few key practices that strengthen the brand and customer relationships.
Checking supplier reviews
Checking supplier reviews ensures you’re working with reliable partners, reducing risks like poor product quality, late shipping, or bad communication. Also, ask suppliers for product details – things like specifications, packaging, shipping times, and certifications. This information helps you set prices, plan marketing, and handle customer service.
Sell products you care about
When you’re passionate about what you’re selling, it’s easier to stay motivated and connect with your audience. I remember a time when I was really into vinyl records – not dropshipping, but collecting and selling them. I found that I had an instant connection with people who wanted to buy from me because we appreciated the same things. That natural connection made it easier to build trust, and trust is key when you’re building a brand.
The same applies to dropshipping – when you believe in your products, it shows. To make sure the products meet your expectations, always order a sample to test them yourself. This lets you check quality, packaging, and the overall experience your customers will have.
Know your target market
Do market research to find out who your ideal customers are and what they want. Create a buyer persona – a simple profile of your ideal customer that includes details like age, interests, and shopping habits. This helps you create marketing strategies that resonate and build customer loyalty.
Provide good support
Finally, set up a clear process for returns and customer support. Even if you don’t manage inventory directly, great customer service keeps your reputation strong and brings customers back. Listen to customer feedback and use it to improve your products and services, building trust and loyalty over time. If you pay close attention to those best practices, you can start your dropshipping business with little to no costs.
Create your own private label dropshipping website
So, you’ve found the perfect private label supplier. Setting up your dropshipping business is the next step, and a big part of that is getting your website up and running. I still know people who hire developers, wait a few weeks, and end up with an okay-looking, okay-operating website. But there are better, cheaper, and easier alternatives now – website builders.
You can have a professional-looking store without writing a single line of code or waiting a long time. Most builders come with ready-made templates, easy drag-and-drop tools, and live customer support. They handle the tech side, so you can focus on what matters: selling your products.
One of the best tools out there is the 10Web AI Ecommerce Website Builder. It’s an all-in-one package for online stores, fully compatible with WooCommerce for managing payments, products, and inventory. Plus, 10Web handles hosting, domain setup, security, and backups—everything you need in one place.
Here’s how easy it is to create your ecommerce website with 10Web:
- Visit 10Web: Navigate to 10Web AI Ecommerce Website Builder to get started.
- Enter your website name: Provide the name of your website in the designated field.
- Add a brief description: Describe your website in a few words to help the AI understand your vision and click the Generate Your Website button.
- Review website name and description: Confirm that the website name and description are accurate, making any necessary adjustments.
- Click Next to Review the AI-generated structure: Examine the website structure created by the AI to ensure it aligns with your needs.
- Click Next to customize design elements: Select your preferred colors, fonts, and styles to match your brand identity.
- Click Generate to apply your choices: Finalize the process by clicking Generate, allowing the AI to apply your customizations and complete your website.
With these easy steps, your private label dropshipping website will be ready for further customization and launching.
Create your online store in minutes!
Looking to sell online? Develop and launch your store with 10Web AI Ecommerce Website Builder.
Conclusion
You’re officially ready to start your private label dropshipping journey. You’ve got the tools, the private label dropshipping suppliers, and now, the know-how. With the 25 suppliers I’ve shared, you’ve got everything to get started, whether it’s skincare, custom coffee, or fitness gear. Pick products you believe in, know your audience, and deliver a customer experience that keeps people coming back.
Now it’s time to take action. Pick a supplier, build your store with 10Web (trust me, this makes it really easy), and watch your brand come to life. You’ve got everything you need – it’s time to make it happen!
FAQ
What are the best options for dropshipping? How to start a private label business? Where can I find private label products? What platforms support private label dropshipping? Are there free suppliers for private label dropshipping? How to choose a reliable supplier? Can I use AliExpress for private labeling? What are the benefits of private labeling? Do I need a business license for dropshipping? How to market private label products effectively?
Create your online store in minutes!
Create your online store in minutes!
Develop and launch your store with 10Web AI Ecommerce Website Builder.
