7+ Best AI Logo Generators in 2025

Spend $500 on a logo before your first customer? Or roll with a DIY tool and hope for the best? If you’re building a business on a budget, that question feels all too real. You know your brand deserves to look legit, but dropping spending too much on a logo too soon is risky.

Some founders regret spending hundreds on a designer at the early stages. Others regret skipping branding altogether. The bottom line is that your brand needs to look authentic without you emptying your wallet to make that happen.

AI logo generators offer a middle ground. They are fast, affordable, and shockingly good. However, not all AI logo makers are worth your time. We’ll share the most current tools, honest pros, cons, and the best options, so you can get a logo that works right now.

AI logos vs. professional designers

AI logos got a bad reputation. People say they’re cheap-looking, generic, or worse – completely unusable. And sure, sometimes that’s true. Some AI tools give you logos that look like they belong on a PowerPoint slide from 2005. But not all.

On the flip side, there’s the idea that you must hire a professional designer if you want to have competitive branding care. Also not true for everyone. But let’s get a reality check from an experienced professional: One former graphic designer (who’s been in the game since the pre-computer days) put it like this:

“These days, unless you’re paying top dollar, most designers aren’t sketching from scratch – they’re tweaking templates. And if that’s the case, why not just use AI yourself?”

That’s the heart of it. AI tools can get you 80% of the way there – fast and cheap. Hiring a designer makes sense when you need something truly custom, or you’re working at a level where copyrighting the logo matters.

When AI works great:

• You’re in early stages, testing an idea, or launching an MVP (minimum viable product).
• You need something fast but good for your website, socials, or pitch deck.
• You’re budget-conscious and not ready to spend hundreds or thousands on design.
• You like having control over your branding without a long back-and-forth with a designer.

When to choose designers:

• You’ve found product-market fit and are ready to invest in long-term brand identity.
• You need custom work, something AI just can’t dream up (yet).
• You want strategic design guidance, not just a logo. Designers can help with the whole brand feel – colors, fonts, mood, the works (although some rare tools can also provide this).

How to choose the right AI logo generator

Some AI logo makers generate 10 decent logos in 5 minutes. Others make you jump through hoops just to download a low-resolution, watermarked image. So, here’s some criteria six key features you should focus on when reviewing the AI logo generators in the next section.

Think about how and where you’ll use your logo:

• Just need a quick design? Skip the extras.
• Building a full brand? Prioritize file formats, rights, and brand kits to avoid headaches later.

The 7+ best AI logo generators (real tests & results)

We’ve tested 7 popular AI logo generators, so you don’t have to spend a lot of time wondering which one works. Each tool went through the same test: We created a sample brand – Luna’s Coffee Shop – and tracked customization options, brand kit availability, time-to-logo, download options and more.

1. 10Web Logo Maker

Cost: Free logo generation and downloads

Scenario test results

10Web Logo Maker worked in a couple of simple steps:

• You describe your business, choose a style, and let AI create custom logo options in seconds.
• After you get the results, you can fine-tune colors, fonts, icons, and layouts until your logo feels just right.
• You get high-resolution logos, color codes, fonts, social media kit and a matching website template – all ready to use.

The AI generates your logo based on the brand vibe you choose initially, and you can endlessly customize it until it feels right to you: colors, fonts, icons, layouts. The initial generation process takes just a couple of seconds, and depending on how much you adjust it can take a few minutes to get the design you want. Test it out for yourself below:

This is a go-to tool if you want unlimited creative freedom without paying a dime. It’s perfect for side hustlers, solopreneurs, and small businesses who need logos fast, with full control.

2. Looka

Cost:

• Free to design (preview logos)
• Paid plans:
  • $20 for logo download (basic files)
  • $96+/year for brand kits (social assets, business cards, etc.)

Scenario test results

This tool follows a similar process, just a few steps more. After entering the brand name, you choose the industry from the provided options, choose preferred colors, add a slogan (optional), choose symbols, and wait to see logo options.

Preview

Looka’s AI instantly generated dozens of logo options with varied fonts, icons, and layouts, which you can customize. It is recommended to customize, since other people could get the results you get and use them as well.

3. Brandmark

Cost:

• $25 one-time payment for PNG logo download
• $65 one-time Designer package (includes source files, brand guide, business cards, social media graphics, presentation designs, letterheads, mockups, unlimited design changes)
• $175 one-time Enterprise package (everything in Designer + up to 10 fully original concepts created by Brandmark’s design team)

Scenario test results

With Brandmark, steps are really fast. You enter your business name, keywords, and a color palette. The AI quickly generates multiple logo options. After choosing one, you enter a basic editor to make edits. The edit options aren’t much, but you’re still able to get what you want. Alternatively, you can use the suggestions from the Ideas section for faster editing.

Once you’re happy, you preview branding assets (like mockups or social graphics), but need to purchase a package before downloading.

4. Fiverr Logo Maker

Cost:

• $30+ for the Essential Package with high-quality non-editable file downloads
• $60+ for Professional Package with PNG + SVG source files, print-ready files, social media kit, brand guidelines, and 1 revision
• $90+ Unlimited Package for everything in the Professional Package, plus unlimited revisions and downloading brand kit (like social templates)

Scenario test results

You start by entering your business name in Fiverr Logo Maker, optional slogan, and select your industry. You can also specify elements or themes you want. Then, choose your logo style and describe your brand personality (modern, elegant, playful).

Preview

The tool generates AI-powered logos based on freelancer-created templates. Thanks to this the logos have a more human-made feel than pure AI designs. You must create an account to continue editing. Once logged in, you can fine-tune nearly every element and purchase a design.

5. Design.com

Cost:

• Free to generate, edit, and save
• $15+/month subscription for downloading multiple logos and accessing parts of a brand kit (like social templates)

Scenario test results

The process with Design.com starts by entering your business name along with a few keywords that describe your business. Right away, you get instant logo options based on your input.

To start editing, you’ll need to register with your email address and answer a few questions (takes around 1 minute). Once you do, the tool unlocks color variations for your chosen designs and brings you into the editor. From there, you can fine-tune it until your logo feels just right.

Since you’re logged in, the tool automatically saves your progress, you can leave and come back to your design anytime. When you’re ready to download, you’ll need to pay first before accessing the final files.

6. LogoMakr

Cost:

• Free to design and edit (preview logos)
• Paid plans:
  • $29 for a single logo download without trademark ownership support
  • $120 for 30 logo downloads with trademark ownership support

Scenario test results

The initial process of generation with LogoMakr is a little longer than for competitors, but much more detailed. You start by entering your business name and industry, then select the tone of your brand – playful, scary, happy, or something else. You can describe an icon idea to an AI (like a paw print or coffee cup), or let the AI suggest icons based on your inputs.

Once that’s done, you choose a design style and a color scheme that matches your vibe. The AI then generates a variety of logo layouts combining your preferences. From there, you can use an easy editor to change colors, fonts, icons, and minor layout details. The process is pretty simple. To download, you need to pay.

7. Logo.com

Cost:

• $10/month (billed monthly) or $4/month (when billed yearly) to get 120+ logo files

Scenario test results

The process with Logo.com begins by entering your business name, optional slogan, telling about yourself, and choosing an industry. After that you add keywords. This is the place where you can be creative and add associations to help AI. From there, Logo.com generates logo options.

Not all the initial options are as polished or creative as some other generators, especially in terms of icon integration, many are text-heavy. However, the real useful tool is in the drag-and-drop editor that lets you freely adjust icons, fonts, colors, layouts, and add elements from a large asset library.

Preview

To download your logo, you’ll need to create an account and log in. The purchase gives access to various branded assets as part of the subscription.

Extra. Canva Logo Maker (not AI)

Cost:

• Free (with limited features).
• Pro subscription is $15/month. It unlocks additional assets, SVG downloads, and brand kits.

Scenario test results

To get the desired logo with Canva Logo Maker, we needed to use keywords like pet logo, choose the one that feels close from the templates and edit them by hand. This was more time consuming than generating with AI, but still provided full control to customize as much as needed. The process was smooth and as easy as with a desktop with Canva mobile app as well.

Other tools to consider: GPT, Gemini, and more

Not all logo generators come packaged as dedicated platforms. You can also explore AI models like GPT and Gemini for brainstorming or even creating logos directly. We’ve tested them as well, and here are some conclusions we made:

• GPT (Custom GPTs): Great for brainstorming logo ideas or refining your brand concept. You’ll usually follow a question-and-answer format like with any AI logo generator, and the AI will suggest ideas, but not create visual logos directly most of the time. When they do create, download options are not diverse.
• Gemini: Capable of generating logo images from text prompts. After giving a prompt, you typically get a .jpeg download option for the output. It’s not perfect, since it’s not an editable format, but can be useful in some situations.

Here’s a real story from a Gemini user:

While GPTs are best for idea generation, Gemini can produce actual logo visuals with some prompts. Both can be fun backups if you want something for brainstorming or get you started.

Ready to make your logo? Start simple

If you’re just getting started – launching an MVP, testing a side hustle, or building your first audience – DIY AI logos are more than enough. AI logo generators are fast, budget-friendly, and can give your brand a professional look without holding you back.

For now, your logo doesn’t need to be perfect on day one, it just needs to feel like you. And if you’re ready to create something that gets you out into the world, the 10Web Logo Maker is a great place to start. It’s free, easy to use, and gives you full control to change your logo until it feels just right. Give it a try and see what you create!

FAQs: What no one explains (but you want to know)