Your website says a lot about you. According to a study done by Jeremy Mac, 75% of potential clients judge a copywriter’s expertise based on their website’s design, which means that how you present yourself online matters. You know how to deal with the copy, so you’re halfway there. However, a great website is more than just your words. It’s how the visitor navigates, what they see, and how easily they can make the decision to work with you.
To help you fill in these gaps, I’ve reviewed copywriter websites and selected 12 that have great design, navigation, and strategies that drive client decisions. Let’s take a look at these together, and at the end, I’ll show you how you can create a professional website that will connect you to your future clients, without dealing with the technical stuff or hiring anyone.
12 copywriter websites for inspiration (with takeaways)
This list started with 51 examples, but, in order to give you the best advice and the best takeaways, I narrowed down to 23, and then finally 12. As a copywriter, you didn’t come here for info you already have. You’re looking for design inspiration, ways to optimize your site, and ideas on how to make it easier for people to find you. While I’ll still share a few creative ways to use your copy, most of these examples focus on using visuals, navigation, sections, and practical strategies that you can use to improve your own website.
1. Brooks Lockett
When you land on Brooks’s website, the first thing you notice is his face. It’s the first thing that greets you, making the experience feel more personal, and that’s key. People want to know they’re dealing with a real person, and by showing his face Brooks makes the site feel more approachable.
The layout itself is another highlight. Brooks is targeting a B2B audience, so the site’s structure feels very much like a classic landing page a climate like that would expect to see.
Main takeaways for you:
- Show your face: It makes your site feel more personal and trustworthy.
- Keep it simple: Avoid overcomplicating the design. A clean, straightforward layout works best.
- Know your audience: Make sure your design and structure speak directly to your target clients.
2. Gari Cruze
Gari’s website is a great example of keeping things visual and to the point. Instead of long paragraphs, he uses project blocks that let visitors quickly see his work and style. It’s perfect for anyone just browsing, giving them a clear idea of what he’s about without any fluff. His testimonial page is a nice touch too, fun and quirky quotes that show his creative side, helping potential clients connect with him on a more personal level.
Main takeaways for you:
- Let your work speak for itself: Focus on visuals that show what you do.
- Add personality to your testimonials: Let your clients’ words reflect who you are.
- Make your design match your vibe: Your website should feel as creative as your work
3. Emma Gannon
Instead of pushing her services, Emma focuses on her achievements, like her podcast, books, and newsletter, which helps build trust without the hard sell. Just like with Brooks’ website, here too you see a friendly face greeting you, which is another nice trust signal. Just make sure that your photos speak directly to your audience (for example, Brooks had a photo that felt confident for his B2B clients, but Emma’s showing a more warm, yet professional vibe).
Main takeaways for you:
- Show off your achievements: Let personal stories speak naturally.
- Focus on building a community: Your website doesn’t always need to push services right away.
- Keep it simple: Emma’s clear layout and direct approach make the site easy to navigate.
4. Brandon Van Buskirk
Now this is a copywriter’s website: full of copy, but not at the same time. It’s not text-heavy, which you should always aim for. You for sure write really well, but you know better than anyone: most won’t read it unless you hook them. That’s what Brandon does well here: he hooks you with just a name and a section, making you ask yourself, “What’s this guy done to be this bold and confident in his work?” It sparks curiosity, and that’s exactly what you want to do on your website.
Main takeaways for you:
- Separate client work: Make sure your work has its own space and stands out.
- Keep it distraction-free: Plain backgrounds and minimal design keep the focus on your message.
- Use strong copy: Don’t over-explain, just make it direct and impactful.
5. Macintyre Copy
Here’s another way to do it: use your website’s copy as a demo of how you do it! Kristin Macintyre uses this simple but effective method. Of course, you’ll write great copy for your own site, but she takes it a step further: her copy isn’t just a hard sell or “I’m the best” pitch. Instead, it talks to the audience, addresses their needs, and creates a sense of comfort and connection. It shows exactly how she communicates, which is the whole point of hiring a copywriter in the first place.
Main takeaways for you:
- Use your copy to showcase your style: Let your website be a live example of your writing skills.
- Focus on your audience’s needs: Don’t just sell yourself; show how you can solve their problems.
- Create a sense of comfort: Make your tone approachable so visitors feel at ease.
6. Jonathan Wilcock
For Jonathan’s website, I’m focusing on the copy again, but this time in a different way. His copy breaks all the boring freelancer website rules and does it perfectly. Instead of the usual “I’m a passionate professional blah blah,” Jonathan kicks things off by poking fun at himself with “other slight exaggerations.” It’s hilarious and shows he really understands what good copywriting should do.
The whole vibe is like he’s talking to you over coffee, not trying to impress you with corporate fluff. It’s refreshingly honest, genuinely funny, and still manages to show off serious skills with that client list. Most freelancer sites make you want to click away, but this one makes you want to hire the guy just to see what he’d do with your brand.
Main takeaways for you:
- Use humor to connect: Don’t be afraid to poke fun at yourself (but make sure it fits your personality).
- Make it feel personal: Write like you’re talking to a friend, not giving a pitch.
- Show your chops without bragging: Let your work and client list speak for themselves, but in a relaxed way.
7. Kelsey O’Halloran
Kelsey O’Halloran’s site does a great job of clearly laying out how she can help. Her “How we can work together” section is super specific, showing at least nine areas of service. This is a nice move because it addresses what potential clients are looking for. It’s not just the general “I write for you”; it’s a clear breakdown of what she offers.
The CTA blocks in each section are strategically placed, guiding visitors to take action in a smooth, no-pressure way. It’s like she’s giving you exactly what you need, when you need it, without bombarding you with too much.
Main takeaways for you:
- Be specific: Break down your services to show how you can meet your clients’ exact needs.
- Use CTA blocks: Make it easy for visitors to take the next step, wherever they are on your site.
- Keep it focused: Don’t overwhelm the reader with too much information, just what’s relevant.
8. Shanley Cox
This one’s unique selling point is that it’s structured like a presentation. Instead of scrolling down, it flips through pages, just like flipping through a well-organized deck. This approach is refreshing because it keeps things visual and moving, showing her work in a clean, non-salesy way. Even though the site doesn’t rely on long copy or overwhelming testimonials (though testimonials are a great tool), the whole layout leads you to make your decision by being inspired by the portfolio itself. It’s a smart move that lets her work speak for itself.
Main takeaways for you:
- Let your work speak for itself: Don’t rely on long copy to convince people.
- Keep it visual: Use a presentation-style layout to keep things dynamic and engaging.
- Be inspiring: Structure your portfolio to lead visitors to the decision to work with you, naturally.
9. Grace Ventura
Grace Ventura’s website is a solid example of content presentation done right. There are three features I’d like you highlight:
- How she uses packages, not just to show what she offers, but to present value at different price points, making it easy for potential clients to find something that fits their needs and budget.
- How she also includes a step-by-step collaboration process to provide clarity and set expectations from the start.
- How she answers any potential questions before the client can even think of a question through FAQs.
These are smooth ways to guide the visitor through the process, by providing clear and honest guidance about how the collaboration with you looks like.
Main takeaways for you:
- Offer service packages: Show the value at different levels, making it easier for clients to choose.
- Use clear steps: Outline how you work so potential clients feel confident and informed.
- Anticipate questions: Address common concerns in a dedicated FAQ section before they even ask.
10. Linda Groothuijse
Here the aesthetic feels classic, almost like an old-school copywriter’s site, which gives it a more traditional, professional vibe. Other copywriters I’ve reviewed focus on specific industries, creativity, or humor, meanwhile Linda leans into a more grounded approach. It’s clear she’s going for a serious, trustworthy tone. The site also does a great job of keeping her portfolio and project information up to date, which is essential for staying relevant and showing off her latest work.
Main takeaways for you:
- Stay true to your style: Let your design reflect your approach and tone.
- Keep it professional: Don’t always need to be fun or creative; sometimes a classic, grounded vibe works best.
- Update your portfolio regularly: Make sure your latest work is front and center for potential clients.
11. Megan Rose
Megan Rose’s website uses a simple tactic to build credibility: she displays the logos of prizes she’s won. This instantly shows that she’s accomplished and trustworthy. She also uses buttons and links very effectively, even within the text. When she sees opportunities to link to something worth exploring, she does it. This encourages visitors to dig deeper into her site and get to know her work better, which is what you want potential clients to do: explore and remember you. Just make sure not to go overboard with CTAs and links, as too many can end up confusing your visitors.
Main takeaways for you:
- Show off your credentials: Display awards or notable recognitions to build trust.
- Use links to guide exploration: Invite visitors to dive deeper into your work without bombarding them.
- Balance your CTAs: Don’t overuse buttons or links, keep them purposeful.
12. Andy Mendes
Andy mentions right at the top that he’s based in NYC, which is great if you want to niche down or target local clients. Plus, it’s a nice bonus for local SEO, helping him show up for relevant searches, if paired with other local SEO efforts.
His landing page is essentially a portfolio: projects you can click on and explore. The messaging is direct, so it’s easy for visitors to understand exactly what he does. Even the header is minimal: just an expandable option to navigate to other sections, so the focus stays on the work.
Main takeaways for you:
- Highlight your location: If it’s relevant to your audience, mention where you’re based to attract local clients.
- Let your work speak for itself: Keep the copy minimal and make your projects the star.
- Simplify navigation: Use clean, expandable options to keep the focus on what matters.
How to create your own copywriter website in minutes using AI
I get it. You’re a writer, just like me. You live for that perfect headline, the copy that converts, the satisfaction of crafting words that move people to act. Building a website? That’s a different beast entirely.
The irony isn’t lost on any of us: we can write compelling copy for our clients all day long, but when it comes to our own websites, we either procrastinate endlessly or might settle for something that doesn’t quite capture what we’re about. Maybe you’ve been there too: staring at a blank WordPress theme, wondering why showcasing your writing skills feels harder than actually writing.
Our websites shouldn’t be another creative project competing for attention. It should work as hard as our copies do.
With AI tools like 10Web AI Website Builder, you can finally skip the technical headaches and get straight to what matters: presenting your work in a way that lands clients. It’s designed for people like us who aren’t tech experts, to help us get a professional website that fits our goals and vibes. Building a website with the tool take a couple minutes and only three steps:
- Fill in some details about your services, style, and site preferences.
- Let the AI work its magic and generate a complete website in minutes.
- Personalize it: adjust colors, fonts, and images, then hit publish.
Once you’re live, updating your site is just as simple. Want to add new projects to your portfolio or swap out some copy? Just tell the AI what you want, and it updates instantly.
You don’t wait around for web developers or stress over the design. You can even migrate your old site to the platform for free and edit it with AI!
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Why this is perfect for copywriters
So, what makes this AI website builder a game-changer for copywriters? Here’s why it stands out:
- Super simple editing: Just describe what you want, like “update portfolio” or “add new client testimonial,” and the AI makes it happen in seconds.
- Mobile-friendly and fast: Your site will look polished on any device, which is crucial when clients are checking out your work on the go.
- Tech support handled for you: Hosting, speed, security, backups—everything is managed, so you can skip the stress of dealing with plugins and updates.
- Built-in tools for growth: Integrated features like a portfolio, contact forms, and email sign-ups make it easier to connect with clients and keep your site fresh.
- Affordable and in your control: No high fees or waiting on freelancers. You get a professional site that you can update anytime, without breaking the bank.
Create your dream website with 10Web AI Website Builder
Build your website in 1 minute
and take your business online!
Conclusion
As we’ve seen with the 12 best copywriter websites of 2025, a website is so much more than just a place to show your work. It’s about building trust, showing your personality, and making it easy for potential clients to decide if they want to work with you.
You don’t have to reinvent the wheel or struggle with complex designs to get the most out of your site. With tools like the 10Web AI Website Builder, you can have your site up and running in no time, with zero technical hassle.
Creating your perfect website just became easier, and with the right design, your next client could be just a click away!
FAQ
What website is best for copywriters? Can you make $10,000 a month with copywriting? Which platform is best for copywriting? What are the 3 C's of copywriting? You should keep those rules for your site as well!
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