Looking for the latest and greatest in the fashion blogs? We’ve got just the thing! Our selection of the top 24 fashion blog examples is here to give you a peek into the diverse world of fashion. As the industry evolves to cater to a global audience, fashion blogs have become key players, offering unique insights and personal takes on trends. These blogs not only showcase the latest styles but also demonstrate how fashion is embraced worldwide. Dive into our list to discover how these bloggers attract huge visitors and what makes their content stand out. It’s a journey into the heart of fashion blogging, full of style, creativity, and inspiration!
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Best fashion blog examples (2026)
These blogs take haute couture to new heights, with sophistication and personal style galore. Keep an eye out for your favorite blogs and design elements, then find out how you can use these examples as inspiration and create your own blog with AI.
Top fashion blog examples by category
- Fashion media & trends: Who What Wear, The Zoe Report
- Personal outfit inspiration: Fashion Jackson, Sincerely Jules
- Luxury fashion blogging: Inthefrow, Camille Charrière
- Sustainable style blogs: EcoCult, Curiously Conscious
- Inclusive fashion blogs: Wardrobe Oxygen, The Curvy Fashionista
- Men’s fashion examples: Permanent Style, He Spoke Style
Iconic fashion blogs
These are the fashion blog examples that shaped the space and continue to influence how modern style content is created. They’re great for understanding how fashion blogging works at scale, from editorial storytelling to trend reporting and shopping-driven content. If you want inspiration from the biggest names in fashion media, start here.
1. Who What Wear
A fashion media powerhouse that blends celebrity style, trend reporting, and shopping-ready fashion coverage.
What we like most:
- Editorial layout that feels more like a digital fashion magazine than a personal blog
- Strong topic hubs (trends, street style, shopping, beauty) that make browsing effortless
- Seamless product integration that turns inspiration into action through shoppable recommendations
Who What Wear is one of the best fashion blog examples for understanding how large-scale style content is structured. Instead of relying on personal outfit posts, it delivers trend coverage with a professional editorial voice that appeals to a broad audience. The site balances inspiration with usability, making it easy for readers to explore specific topics or discover new looks through curated edits. It’s a great reference for bloggers who want their content to feel polished, current, and highly searchable.
2. The Blonde Salad
An iconic fashion blog that shows how personal style content can evolve into a full-scale luxury brand.
What we like most:
- High-fashion visuals paired with storytelling that builds a strong creator-led identity
- International feel with multilingual access and clear brand positioning beyond blogging
- Built-in shopping ecosystem that connects content directly to products and collections
The Blonde Salad is a standout fashion blog example because it represents one of the earliest creator-to-business success stories in the industry. Chiara Ferragni’s platform goes beyond outfit inspiration, combining editorial-style fashion content with lifestyle and luxury branding. The site demonstrates how a blog can grow into a recognizable fashion presence through consistency, strong visuals, and product-driven extensions. It’s especially useful for creators interested in building a long-term brand, not just publishing seasonal trends.
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3. The Zoe Report
A trend-driven fashion and lifestyle publication that blends celebrity style with a visually immersive, editorial-first browsing experience.
What we like most:
- Homepage structure that feels like a curated fashion moodboard, mixing headlines and imagery in a highly scrollable format
- Strong balance between trend reporting and practical “what to wear/buy” style guidance
- Infinite content flow that keeps readers exploring, similar to how modern fashion media platforms retain attention
The Zoe Report is a standout fashion blog example for anyone interested in the media-style side of fashion blogging. Instead of focusing on personal outfit posts, it operates more like a digital fashion magazine, with fast-moving coverage of celebrity looks, seasonal trends, beauty picks, and culture. Its visual layout is especially useful as inspiration for blogs that want to feel modern, editorial, and discovery-driven rather than chronological. For creators building a content-heavy fashion site, it’s a strong model of how to package style inspiration in a highly browsable way.
4. The Sartorialist
A legendary street style blog built around fashion photography that captures real-world style across global cities.
What we like most:
- Content format that proves fashion blogging can succeed with visuals over long written posts
- Strong archival feel, turning everyday outfits into a lasting style reference library
- Clear creative focus that separates it from trend-heavy fashion media sites
The Sartorialist is one of the best fashion blog examples because it shows how powerful a single format can be when executed consistently. Scott Schuman’s photography-driven approach documents fashion through real people rather than runway recaps or influencer styling. The blog works as both inspiration and cultural archive, making it especially useful for creators interested in streetwear, personal style storytelling, or visual-first fashion content. It’s a reminder that fashion blogs don’t always need constant product links—sometimes aesthetic clarity is the entire brand.
5. We Wore What
A creator-led fashion platform that blends outfit inspiration with influencer-driven shopping and brand-building.
What we like most:
- Strong example of how personal style blogging has evolved into commerce-first content
- Posts designed around wearable looks that connect directly to products and collections
- Clear brand extension beyond blogging, bridging content, social influence, and retail
We Wore What is a standout fashion blog example for understanding the modern influencer-to-business model. Danielle Bernstein’s platform isn’t built like a traditional blog—it functions more like a digital storefront of style inspiration, where outfits, branding, and shopping are tightly connected. The site shows how fashion creators today build audiences through lifestyle content while simultaneously developing product-driven revenue streams. For bloggers interested in monetization through brand expansion, it’s one of the clearest examples in the space.
Personal style bloggers
This category features fashion bloggers who built loyal audiences through wearable outfits, consistent aesthetics, and everyday style guidance. These examples are especially helpful if you’re interested in starting a fashion blog that feels personal, approachable, and rooted in real-life wardrobe inspiration. Think of these as the best fashion blog templates for creator-led personal style showcases.
6. Fashion Jackson
A minimalist personal style blog built around everyday outfits, timeless basics, and highly repeatable fashion formulas.
What we like most:
- The “Dailies” format makes outfit content feel consistent, easy to follow, and scalable
- Clean design that keeps attention on clothing, photography, and seasonal styling ideas
- Strong lifestyle structure without losing focus on fashion-first outfit inspiration
Fashion Jackson is one of the best fashion blog examples for creators who want a simple, modern approach to personal style blogging. Amy Jackson’s content works because it’s organized around wearable outfits rather than dramatic trends, which makes the blog feel relatable and evergreen. The site also shows how repeating a strong content format—like daily looks and outfit staples—can build reader trust over time. It’s a great model for bloggers aiming for clarity, consistency, and understated style authority.
7. Sincerely, Jules
A personal style blog known for effortless everyday fashion that feels aspirational but still wearable.
What we like most:
- Signature outfit-post format that blends casual basics with elevated statement pieces
- Weekly highlight structure that makes the blog feel curated instead of overwhelming
- Strong creator voice that keeps the content feeling personal, not overly editorial
Sincerely Jules is a great fashion blog example for bloggers who want their site to feel like a refined extension of personal style. Julie Sariñana’s content stands out because it doesn’t rely on trend overload — it focuses on creating consistently chic looks that readers can realistically recreate. The blog also shows how a recognizable aesthetic can become the foundation for long-term brand identity. For creators building a lifestyle-forward fashion presence, it’s a strong model of polished simplicity.
8. Atlantic-Pacific
A bold, color-driven fashion blog built around expressive styling and highly creative outfit combinations.
What we like most:
- Outfit content centered on playful layering, unexpected color, and statement styling
- Strong visual consistency that makes each post instantly recognizable as “Atlantic-Pacific”
- Fashion inspiration that feels editorial, even when built from everyday wardrobe pieces
Atlantic-Pacific is one of the best fashion blog examples for understanding how personal style can become a true creative signature. Blair Eadie’s outfits are less about minimal basics and more about pushing styling in a fun, maximalist direction. The blog is especially useful for fashion creators who want to stand out through bold visual identity rather than following mainstream trends. It’s a reminder that originality in styling is often what makes a fashion blog memorable.
9. Inthefrow
An expertise-led fashion blog that combines luxury styling with a highly professional, magazine-level presentation.
- Elevated photography and structured layouts that give the site a premium editorial feel
- Fashion content informed by industry knowledge, not just personal taste
- Built-in shopping features that support readers who want direct product discovery
Inthefrow is a standout fashion blog example because it blends creator personality with real fashion credibility. Victoria Magrath’s background in the industry adds depth to the content, making the blog feel more like an expert style resource than a casual outfit diary. The site is especially strong for bloggers aiming for a luxury positioning, where presentation and detail matter as much as the clothing itself. It’s a great reference for building a fashion blog that feels high-end and intentional.
10. Hello Fashion
A polished personal style blog known for wearable outfits, soft aesthetics, and highly approachable fashion inspiration.
What we like most:
- Outfit content that feels aspirational but still realistic for everyday wardrobes
- Clear seasonal styling structure that makes the blog easy to browse by occasion
- Strong lifestyle integration that supports the fashion content without overpowering it
Hello Fashion is a great fashion blog example for creators who want to build a warm, accessible personal brand around style. Christine Andrew’s content works because it focuses on outfits readers can actually recreate, while maintaining a consistent visual identity across posts. The blog is especially useful inspiration for bloggers targeting modern women’s fashion without leaning too heavily into runway trends. It’s a strong model of lifestyle-forward fashion blogging done with clarity and consistency.
11. A Beautiful Mess
A creative lifestyle blog that incorporates fashion through colorful styling, personal expression, and highly visual content design.
What we like most:
- Strong example of fashion content blended into a broader creative brand world
- Bold, playful design that makes the blog feel instantly recognizable
- Lifestyle-to-style crossover that shows how fashion can fit into a wider content ecosystem
A Beautiful Mess is one of the best fashion blog examples for creators who want fashion to be part of a bigger creative identity. Rather than functioning as a traditional outfit blog, it mixes style with DIY, home inspiration, and personal lifestyle storytelling. The site shows how fashion content can still work when it supports a distinct brand tone and visual personality. It’s especially helpful for bloggers building fashion content alongside other creative niches.
12. Chic Pursuit
A modern fashion blog focused on trend-driven styling, statement pieces, and elevated everyday outfit inspiration.
What we like most:
- Outfit content that balances wearable basics with high-impact fashion details
- Clean blog structure that keeps attention on styling rather than distractions
- Strong niche clarity for readers who want contemporary, polished looks
Chic Pursuit is a strong fashion blog example for creators aiming for an updated, trend-aware personal style platform. The blog works because it delivers straightforward outfit inspiration while still feeling current and fashion-forward. Posts emphasize styling choices that readers can apply immediately, making the site more practical than purely aesthetic. It’s a great reference for bloggers who want a modern, approachable fashion presence without going fully editorial.
Sustainable fashion blogs
Sustainable fashion blogging has grown into its own category, and these examples show how creators build authority through mission-driven content. These blogs go beyond outfit posts, covering ethical brands, mindful shopping, and long-term wardrobe habits. These mission-driven fashion topics are a natural progression in the history of fashion, reflecting consumer values and ethical brands that benefit from mindful shoppers. If your fashion inspiration includes values and impact, this section is for you.
13. Curiously Conscious
A sustainable fashion blog focused on thoughtful, low-impact style choices and deeper education around ethical consumption.
What we like most:
- Strong niche authority that treats sustainability as the core topic, not an add-on
- Content built around explainers and guides, not just outfit inspiration
- Clear expansion into beauty and lifestyle without losing its eco-fashion focus
Curiously Conscious is a standout fashion blog example because it shows how fashion blogging can be driven by values, not just trends. Besma Whayeb’s writing goes beyond “what to wear” and instead helps readers understand how to shop more responsibly through brand research, material awareness, and conscious wardrobe habits. The blog is especially useful for creators who want to build trust through educational content and a clear mission-led voice. It’s a strong model for fashion blogs that aim to inform as much as they inspire.
14. EcoCult
A sustainability-first fashion blog that covers ethical brands, slow fashion systems, and the future of responsible style.
What we like most:
- Fashion coverage rooted in reporting and research, not just personal outfit posts
- Clear focus on sustainability issues like labor, materials, and brand transparency
- Strong authority positioning for readers who want depth beyond “eco-friendly trends”
EcoCult is a standout fashion blog example because it approaches sustainable fashion through education and investigation rather than surface-level inspiration. The content often explores the systems behind clothing—how it’s made, who it impacts, and what ethical choices actually mean. For bloggers building authority in sustainable fashion, EcoCult is a strong model of how to create trust through depth, clarity, and mission-led content. Vibe code your way to production-ready websites running on the WordPress backend. Zero coding required.
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15. Style & Sustain
A sustainable fashion blog built around mindful wardrobe choices, eco-conscious styling, and accessible slow fashion guidance.
What we like most:
- Practical sustainability framing that feels achievable rather than overwhelming
- Content that blends outfit inspiration with conscious shopping habits
- Clear niche identity for readers trying to dress better with fewer, smarter pieces
Style & Sustain is a great fashion blog example for creators who want to combine style content with real sustainable lifestyle value. The blog’s strength is its approachable tone—showing readers how to build wardrobes thoughtfully without sacrificing aesthetics. It’s especially useful inspiration for bloggers aiming to create eco-focused fashion content that feels personal, modern, and actionable rather than purely activist or trend-based.
Plus-size and inclusive fashion blogs
These fashion blog examples highlight style platforms built around representation, confidence, and inclusive fashion coverage. They’re especially useful for understanding how niche communities and clear audience focus can create powerful fashion brands. If you want inclusive fashion and lifestyle blog examples that center real bodies and real visibility, explore this category.
16. Wardrobe Oxygen
A long-running, size-inclusive fashion blog focused on realistic outfit inspiration, confidence-led styling, and fashion for mid-size and plus-size women.
What we like most:
- Fashion-first content built around real-life wardrobes instead of runway-only trends
- Strong archive of outfit posts and style guides designed for a wide range of body types
- Clear example of inclusivity through practicality, consistency, and long-term reader trust
Wardrobe Oxygen is one of the best fashion blog examples for showing how inclusive style blogging can stay both approachable and highly useful. The site offers outfit inspiration that feels grounded in everyday life, while still helping readers dress with confidence and personality. It’s especially valuable for bloggers who want to create fashion content that serves real audiences beyond standard sizing, and for readers looking for wearable style examples with depth and longevity.
17. The Curvy Fashionista
A leading plus-size fashion blog offering trend coverage, style guides, and inclusive fashion culture for curvy audiences.
What we like most:
- Dedicated focus on plus-size fashion as a full industry space, not a side category
- Mix of shopping guides, trend reporting, and community-driven style inspiration
- Strong example of niche authority built through representation and depth
The Curvy Fashionista is one of the best fashion blog examples for understanding how inclusivity creates both community and authority. The platform goes beyond outfit posts, covering plus-size fashion news, brand access, shopping roundups, and cultural visibility. It’s especially useful for bloggers building fashion content for underserved audiences, showing how niche clarity and representation can become the blog’s strongest differentiator.
Men’s fashion blog examples
Fashion blogging isn’t just womenswear, and these blogs show how menswear creators approach style through tailoring, grooming, and timeless wardrobe advice. These examples are great for readers looking for men’s outfit inspiration or bloggers building fashion content around classic, structured menswear. They also offer strong lessons in authority-driven niche blogging.
18. He Spoke Style
A men’s fashion blog that blends modern style advice with timeless tailoring, grooming, and classic menswear education.
What we like most:
- Content depth that explains the “why” behind menswear, not just outfit suggestions
- Strong mix of style guides, grooming, and fashion history that builds expertise
- Shoppable integration that supports readers looking to refine their wardrobe intentionally
He Spoke Style is a great fashion blog example because it shows how men’s style blogging can be both practical and knowledge-driven. Brian Sacawa’s content feels less like fast fashion trend coverage and more like a guide to dressing well with intention, whether that means understanding tailoring, building a capsule wardrobe, or improving personal presentation. The blog is especially useful for creators who want their fashion content to feel timeless, structured, and educational rather than purely visual.
19. Ape to Gentleman
A modern men’s fashion and grooming blog known for practical style guides, product roundups, and wardrobe-building advice.
What we like most:
- Strong SEO-friendly guide format (“dress codes,” “best brands,” “how to style”) that scales well
- Balanced coverage of fashion, grooming, and lifestyle without losing its menswear focus
- Content designed for everyday readers who want clear, confidence-building style direction
Ape to Gentleman is a great fashion blog example for understanding how structured guides can drive consistent traffic and reader loyalty. Instead of relying on personal outfit storytelling, it focuses on helping men dress better through straightforward, searchable advice. The blog’s strength is its usability—readers can quickly find answers to specific style questions and apply them immediately. It’s a strong reference for creators building fashion content around clarity and practical value.
20. Permanent Style
A menswear authority blog built around timeless tailoring, craftsmanship, and deeply researched style education.
What we like most:
- Long-form guides that explain menswear details (fit, fabrics, shoemaking) with real depth
- Focus on quality and wardrobe longevity rather than fast trend cycles
- Clear expertise-driven writing that feels closer to journalism than influencer content
Permanent Style is one of the best fashion blog examples for showing how niche expertise can build lasting authority. Simon Crompton’s content goes far beyond outfit inspiration, offering thoughtful breakdowns of tailoring, classic style principles, and the craftsmanship behind great menswear. The blog works because readers come away learning something specific, not just browsing looks. For creators who want to build trust through depth and knowledge, it’s an excellent model of fashion blogging as education.
Minimalist, elevated, and luxury fashion blogs
These fashion blog examples focus on refined styling, timeless fashion choices, and a more polished editorial tone. They’re ideal if you love luxury fashion, minimalist wardrobes, or blogs that feel more high-end and intentional than trend-heavy. Use these as inspiration for building a premium-looking fashion brand online.
21. Camille Charrière
A luxury fashion blog that blends Paris-inspired personal style with modern editorial storytelling and high-end brand culture.
What we like most:
- Creator-led fashion content that feels polished, minimal, and fashion-week aligned
- Strong luxury positioning that appeals to readers interested in elevated styling
- Mix of writing, visuals, and brand perspective that bridges influencer and editorial formats
Camille Charrière is one of the best fashion blog examples for creators who want to build a refined, modern luxury identity online. Her platform stands out through its understated aesthetic, thoughtful fashion commentary, and connection to designer culture rather than fast-moving trend posts. The blog shows how personal style can still feel premium when supported by strong visuals and an intentional voice. It’s especially useful inspiration for bloggers targeting the luxury and minimalist fashion space.
22. The Fashion Guitar
A European fashion blog known for bold street style, creative layering, and a modern editorial approach to personal outfits.
What we like most:
- Strong mix of casual and high-fashion styling that feels distinctly international
- Outfit photography that leans editorial while still staying grounded in real wearability
- Clear creative identity that makes the blog feel memorable beyond basic trend coverage
The Fashion Guitar is a standout fashion blog example for creators who want personal style content with a sharper, more fashion-forward edge. Charlotte Groeneveld’s outfits often play with proportions, texture, and statement pieces in a way that feels inspired by street style culture rather than mainstream basics. The blog is especially useful as inspiration for bloggers building a more elevated, creative wardrobe perspective. It’s a great reminder that personal fashion blogs can still feel artistic and editorial without losing authenticity.
23. Jessica Wang
What we like most:
- Outfit content designed around wearable looks readers can easily recreate
- Strong balance of trend awareness and everyday practicality
- Clear styling-and-shopping structure that supports quick inspiration and product discovery
Jessica Wang (Not Jess Fashion) is a great fashion blog example for creators aiming for a modern, relatable style platform that still feels elevated. Jess’s content works because it stays close to what fashion readers actually want—simple outfit ideas, seasonal guides, and pieces that fit into real wardrobes. The blog shows how consistency and clarity can make personal fashion blogging feel highly usable rather than overly aspirational. It’s a strong reference for bloggers building style content with audience practicality in mind.
24. Un-Fancy
A capsule wardrobe fashion blog focused on minimalist style, outfit simplicity, and building a more intentional everyday wardrobe.
What we like most:
- Clear niche positioning around “less but better” fashion instead of fast-changing trends
- Content built around repeatable outfit formulas that make minimalist style feel realistic
- Strong focus on wardrobe longevity, helping readers style fewer pieces in more ways
Un-Fancy is one of the best fashion blog examples for creators who want to build content around simplicity and mindful dressing. Caroline Joy’s approach shows how fashion blogging can thrive without constant trend cycles by focusing instead on capsule wardrobes, outfit repetition, and personal style clarity. The blog is especially useful inspiration for readers who prefer timeless basics over statement fashion, and for bloggers creating minimal, sustainable-adjacent style content. It’s a great model of niche focus turned into la ong-term fashion authority.
Launch your fashion blog now
The roundup of 24 trendsetting fashion blog examples shows the unique voices and distinct styles shaping today’s fashion industry. These blogs offer invaluable insights and fresh perspectives for all who want to start in this field.
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FAQ
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