Launching your first real estate website, designing for a client, or just exploring what’s possible in the real estate market? A great online presence is a game-changer.
A real estate website shouldn’t be complicated or expensive to be effective․ It’s your ticket to more customers, especially if you’re just starting your real estate business. It helps people find you (hello, local search), builds trust, and makes it super easy for clients to reach out․ In the end, there is no better way to attract people to your real estate business or showcase properties than a great online presence.
We know budget and tech concerns can make this process feel intimidating, but don’t worry, this guide is here to help you through it. We’ve gathered some of the best real estate website examples, along with tips on what works, to inspire and help you navigate the design process. Let’s dive in and see how you can create a site that truly connects with your clients.
Key takeaways: building a high-converting real estate website
- Essential foundations: A modern real estate website serves as a digital storefront, building trust, improving local search visibility, and simplifying client communication.
- Core feature checklist: High-performing sites consistently include IDX (Internet Data Exchange) for live MLS listings, CRM integration for lead management, and fast, mobile-friendly performance.
- Design for trust: Top examples prioritize high-quality visuals, client testimonials, and video-based social proof to create an emotional connection with potential buyers.
- Local authority: Providing hyper-local information—such as school ratings, neighborhood guides, and market insights—positions the agent as a local expert rather than just a salesperson.
- AI-Driven development: Tools like the 10Web AI Website Builder allow agents to generate functional, personalized sites with essential pages (Home, Listings, About) in minutes by simply describing their business.
Best real estate website examples for:
| Exemplary Site | Strategic Benefit | |
| Luxury Branding | Sotheby’s International Realty | Uses full-screen visuals to target high-net-worth aspirations. |
| Tech-Forward UX | Compass | Features interactive maps and personalized agent mini-sites. |
| Buyer Education | Christine Nieva | Employs mortgage calculators and step-by-step guides to build confidence. |
| Local Expertise | Matt Epstein | Uses blogs and neighborhood guides to dominate local search. |
How to create your real estate website
So you’ve seen the examples, and now you’re thinking, “Okay, I want something like that… but where do I even start?”
Are you a real estate agent trying to get your name out there, a designer building a site for a client, or an entrepreneur exploring the real estate niche? The idea of actually building the site can feel like the hardest part. Tech overwhelm. Too many tools. Not enough time. Or worse, what if you pick the wrong platform and waste weeks?
More than selling a house, a real estate agent’s core mission is to help families find their homes and start an exciting chapter in their lives. A great real estate website helps people picture their life, not just a property.
You don’t have to be a tech pro or spend ages designing it from scratch. With the right tools, you can easily launch a website that reflects who you are, builds trust with your clients, and connects you with the people you want to help.
10Web AI Website Builder is a real estate website generator that lets you create a professional website just like the ones you’ve seen in this list. 10Web is an AI-powered platform that helps real estate agents build and manage stunning, functional websites without any hassle.
All you need to do is tell the AI about your business—what you do, who you serve, and what kind of properties you offer—and it will instantly generate a personalized website with all the essential pages, like Home, Listings, About, and Contact.
Here’s how to build your website with AI in just 3 steps:
- Go to 10Web.io to get started and enter a description of the real estate website that you want, including what pages and features you have in mind.
- Review the suggested pages and structure, then adjust your global colors and typography.
- Generate the website, then get ready to customize and polish it.
Once your website is live, you can customize everything from colors and fonts to layout and content using the website editor based on Elementor and the chat-based AI Co-Pilot.
A handy checklist for a great real estate website
After looking at dozens of high-performing real estate websites, we noticed patterns: simple, smart elements that recur again and again. Both for agents building their own sites and designers creating realtor websites for a client, this checklist will help focus on what really matters.
- The website should always work, capture leads, and provide clear CTAs.
- Show the property’s features to make buyers feel they’re experiencing it in person.
- Make property search effortless with a fast, easy-to-use search tool.
- Display trust-building content like testimonials and recent sales.
- Include local info like school ratings, walkability scores, and neighborhood guides.
- Add blog posts, FAQs, and guides to educate buyers and sellers.
- Optimize your site with relevant real estate keywords, ensure it’s mobile-friendly, and keep it fast.
- Include IDX (Internet Data Exchange): a tool that allows real estate websites to display listings from a local Multiple Listing Service (MLS).
- Add CRM integration to capture, track, and manage leads, converting prospects into clients.
The top 11 real estate website examples
When it comes to building a website (be it for you or a client), you don’t need to reinvent the wheel. Instead, you need to see what’s already working. The market is full of awesome real estate website examples, and yours can become one. Tell the AI Website Builder about your favorite sites, and you can use any of the examples as quick-start real estate website templates.
We’ve pulled together some of the best realtor website examples. Each example has something special, such as the layout, the way they highlight listings, the personal branding, or the scroll-worthy design. Pay attention to how they feel, how they guide visitors, and how they make it easy to take action.
These websites are smart, strategic, and packed with takeaways you can apply for yourself (even if you’re tight on budget or building your first site).
Let’s look at 11 of the best real estate website examples!
1. Sotheby’s International Realty
A world-class website that sets the bar for luxury real estate experiences.
What we like about this real estate website:
- Impressive full-screen visuals.
- Multilingual, global search features.
- Lifestyle-focused property categories.
This site uses amazing visuals to create an emotional connection with visitors. The lifestyle categories, like beachfront or vineyard properties, target aspirations and help draw the right audience. Notice how they guide visitors from browsing to contacting the agent.
As a takeaway from Sotheby’s International Realty, pay attention to how the visuals make buyers feel. Use high-quality images to tell a story and consider how your website’s layout can guide visitors naturally from one section to the next.
It’s a perfect example for real estate agents selling high-end properties or small agencies aiming to create a luxurious, professional image.
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2. The Fridman Group
A luxury-driven website that shows The Fridman Group’s status as a powerhouse in ultra-high-end real estate.
What we like about this real estate website:
- Striking cinematic visuals.
- Clear branding around celebrity and luxury lifestyle.
- Sophisticated press and media integration.
The Fridman Group’s website makes an immediate impression; it’s dramatic, and clearly built for a high-net-worth audience. The full-screen visuals and elegant animations highlight jaw-dropping properties in Beverly Hills, Bel-Air, and beyond.
The site emphasizes luxury by displaying the group’s high-profile press features, celebrity clientele, and multimillion-dollar sales history. The navigation is clean and modern, while key CTAs like “Schedule a Consultation” or “Browse Listings” guide visitors through a refined experience. From this example, you can learn how to effectively highlight exclusive properties across multiple locations and maintain a luxurious feel.
3. Debra Smalley
Luxury homes in Los Angeles showed with an understanding of what people want.
What we like about this real estate website:
- High-end property visuals.
- Detailed neighborhood guides.
- Simple, user-friendly layout.
Debra Smalley’s website is simple, elegant, and easy to browse. The great photos make the homes pop, and the neighborhood guides help buyers learn more about the area. Her website is well-organized, with clear sections for listings, community insights, and testimonials from happy clients.
For your own website, you can use quality images to create an emotional connection with visitors. Organize your site to make it easy to navigate, so users can move from browsing listings to finding local insights and reaching out to you.
4. Jennifer Ferland
A modern site that reflects Jennifer Ferland’s approachable, exclusive brand and expertise in the San Francisco Bay Area.
What we like about this real estate website:
- Clean, minimal design.
- Video-based client testimonials.
- Comprehensive service details.
The website is warm, welcoming, and easy to explore. The layout is simple, with the right amount of detail to guide visitors. What really differs are the video testimonials, real stories from clients build instant trust. Jennifer Ferland’s real estate website explains her services in plain language, so people know exactly how she can help.
This site is an awesome example for realtors who want to present a professional, yet approachable image. It works well for agents in competitive markets who need to highlight their expertise.
5. Jade Mills Estates
Luxury real estate with a sophisticated design that highlights high-end properties and the agent’s reputation.
What we like about this real estate website:
- Elegant design.
- Positioning as a luxury brand.
- Thoughtful property presentation and layout.
Jade Mills Estates’ website is modern, refined, and brand-driven communicating her exclusiveness. It’s done through a minimal design, thoughtful wording, and large-format visuals that let each listing shine.
Property pages are nicely laid out with high-res images, detailed descriptions, and subtle design touches. The “Meet Jade” section emphasizes her legacy, awards, and global connections. It’s a great example of how strong personal branding and design can work hand-in-hand in high-end real estate. If your focus is on luxury properties and you want to position yourself as an exclusive seller, this site is worth exploring. You can learn how to use visuals and organize the site’s layout for the best impact.
6. Compass Real Estate
A modern, tech-forward platform with intuitive design and modern user experience.
What we like about this real estate website:
- Powerful, user-friendly search tools.
- Interactive map-based browsing.
- Personalized agent and team pages.
Compass has a tech-forward approach, focusing on smart and modern technology. The search experience is quick and intuitive with the interactive map feature that lets users explore neighborhoods visually. Everything is organized for convenience for sellers, renters, and buyers alike.
Each agent has their own branded mini-site with their photo, bio, and specific listings, while still maintaining a consistent unified branding. If you are building a real estate agency website with multiple agents, this example gives insights into accomplishing it.
Compass Concierge and market insights tools make the site a complete real estate ecosystem. This shows how to combine functionality and a tech-driven brand experience.
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7. Aaron Kirman
A bold, elegant website for luxury real estate in Los Angeles.
What we like about this real estate website:
- Striking luxury branding.
- AI-powered property matching.
- High-profile media and press features.
Among the premium real estate listings in Los Angeles, this is one of the most unique ones. It is full of luxurious properties, each well-photographed and detailed, providing customers with a visual understanding. The Aaron Kirman website includes great testimonials from clients, adding trust. You can learn how to display luxury properties with high-quality photos and bold design choices that appeal to luxury buyers. Notice how client testimonials help build trust, and how a clear call to action makes it easy for potential clients to reach out.
8. Dawn McKenna Group
A stylish, easy-to-use website highlighting luxury homes and the lifestyle that comes with them.
What we like about this real estate website:
- Strong, consistent branding.
- Beautiful community and lifestyle content.
- Clear agent team presentation.
The Dawn McKenna Group website combines real estate with a strong sense of place and lifestyle. They help visitors imagine what it’s like to live in each area with neighborhood pages, market insights, and stylish blog posts.
The site highlights the full team with clear agent profiles, making it feel personal and approachable. Everything from the layout to the images supports the brand’s upscale feel, but it’s still simple for visitors to explore and get in touch with. This example teaches how to highlight your team’s success and local expertise while keeping an elegant design. Pay attention to how they present their reach across multiple markets, clearly stating they are both local experts and national leaders.
9. Matt Epstein
A helpful, locally-focused website for properties in Sherman Oaks and surrounding neighborhoods.
What we like about this real estate website:
- Easy-to-use neighborhood guides.
- Informative real estate blog.
- Clean layout with bright visuals.
Matt Epstein gives a real insight into the local market. The neighborhood guides are practical and add extra value.
The blog covers useful topics like market updates and home improvement tips. The design is simple, with colorful images and an intuitive search function. It’s a strong example of a real estate website that’s informative and approachable, created for people looking to buy or sell in San Fernando Valley․
This example teaches how to use blog posts and community resources to position yourself as a local expert. Sharing real estate advice builds trust, engages visitors, and helps strengthen relationships, improving lead generation.
10. Christine Nieva
A friendly, informative website that helps buy and sell confidently in Washington, Maryland, and Virginia.
What we like about this real estate website:
- Personalized home finder tool.
- Step-by-step buyer and seller guides.
- Handy mortgage calculator.
Buying or selling a home is easier and more personal with Christine Nieva. The “Perfect Home Finder” tool helps buyers find a perfect fit for their search, while her detailed guides walk visitors through every stage of the process.
Christine Nieva also has an interactive mortgage calculator great for first-time buyers planning their budget. The CTAs are clear and the layout is easy to follow. As a takeaway, use neighborhood insights, school ratings, and real-time property listings to engage potential clients.
11. The Jills Zeder Group
Miami luxury homes and condos specialists.
What we like about this real estate website:
- Sophisticated visual design.
- Smart, user-friendly search filters.
- Detailed neighborhood and market information.
The Jills Zeder Group website is professional, reflecting their reputation as a top luxury real estate team in the US. It has attractive property photography, with an easy-to-use search tool letting visitors filter by price, property type, or number of bedrooms. The site also offers in-depth neighborhood guides and current market updates, giving buyers a clearer picture of the Miami lifestyle.
Testimonials from past clients add credibility, while well-placed calls to action help visitors quickly take the next step. This page gives an insight into how to display as many listings as possible on a single page and attract interested buyers.
Conclusion
If there’s one thing all these real estate website examples have shown us, is the website has to work for you, your audience, and your goals.
A great real estate website creates connection, trust, and an experience that helps buyers and sellers feel confident from the very first click. As we’ve seen in these top examples, the best sites combine smart design with intuitive features, local insights, and personal touches that set agents apart in a competitive market.
Be it showcasing luxury estates, helping first-time buyers, or managing rentals, your website can (and should) be your most powerful business tool. If you’re ready to take your online presence to the next level, let 10Web help you turn your vision into a high-converting reality. Or, check out more small business website examples for fresh ideas.
FAQ
What are the most important features of a real estate agent's website? How does IDX integration benefit a realtor's website? Can I use AI to build a real estate website? Why is local SEO important for real estate agents? What is the best way to showcase luxury properties online?
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