A StoryBrand website uses storytelling to make a brand’s message clear, compelling, and action-driven. Introduced by Donald Miller in “Building a StoryBrand”, this framework positions the customer as the hero and the brand as the guide, helping visitors quickly understand how a product or service solves their problem. It’s about communicating a clear and compelling message that instantly connects with visitors.
Let’s break down what makes a great StoryBrand website and why this approach works so well. We’ll look closely at some of the best StoryBrand website examples for 2025 that will inspire you.
What is a StoryBrand website, and how does it work?
Storytelling is one of the most powerful ways to connect and communicate. After all, humans are social animals, and telling stories is part of that. On a StoryBrand website, the goal is to cut through the noise and make your message so clear that visitors instantly get what you offer, how it helps them, and why it matters.
Instead of making your brand the focus, you position the customer as the hero and your business as the trusted guide that helps them succeed.
How it works
- Clarify your message: Confused customers won’t buy. That’s why StoryBrand websites focus on clear messaging that answers three essential questions upfront:
-
- What do you offer?
- How does it work?
- Why does it matter to your audience?
The simpler and more direct, the better.
- Use the story framework: At the heart of StoryBrand is storytelling because people remember and connect with stories, not sales pitches. The framework follows seven key elements (so should you):
-
- Character: Your customer is the hero of the story (not your brand).
- Problem: What challenge or pain point are they facing?
- Guide: Your business steps in as the experienced guide.
- Plan: You provide an actionable roadmap to success.
- Call to action: A direct and obvious next step (e.g., “Book a Call,” “Get Started”).
- Success: The transformation or positive outcome your customer will experience.
- Failure: What’s at stake if they don’t take action? (Think: missed opportunities, wasted time, continued frustration.)
When structured this way, your website speaks directly to your audience’s needs and desires, making it easy for them to see the value in what you offer. We will look at this structure on real StoryBrand website examples.
- Keep the design simple and direct: Ever landed on a website so cluttered that you didn’t know where to click? StoryBrand websites have no distractions and focus on what matters: a clear, intuitive layout with strong calls to action. Every element on the page guides visitors toward a decision without making them think too hard. In fact, the most effective ones I’ve seen made me sign up for a newsletter without a second thought.
- Show empathy and authority: People buy from brands they trust. That’s why your website should strike a balance between showing that you truly understand their struggles and proving you have the expertise and experience to help.
27 best StoryBrand website examples
Let’s get inspiration to create a website that captivates and converts. These best StoryBrand website examples for 2025 showcase brands that have nailed clear messaging, compelling storytelling, and customer-focused design. Here are our top picks.
1. Storybrand
Marketing company helping businesses clarify their messaging to better connect with customers.
What we like most about this StoryBrand website:
- Defines the customer’s problem and solution.
- Simple navigation with strong CTAs.
- Credibility through success stories.
The StoryBrand website demonstrates its own methodology in action, showing visitors exactly how clear messaging drives engagement. It clearly identifies common challenges businesses face, such as unclear messaging leading to poor sales, and offers structured solutions like workshops and courses. The inclusion of testimonials from well-known brands and a free trial option further builds trust and encourages potential clients to engage, effectively demonstrating the success of the StoryBrand framework.
2. Simon Sinek’s Optimism Company
Leadership and inspiration resources to help individuals and organizations discover their “Why”.
What we like most about this StoryBrand website:
- “Start with Why” philosophy guides users.
- Clean design with easy access to resources.
- Engaging content.
Simon Sinek’s is very much the “storytelling guy”. And his website makes the visitor the hero in their journey to discover their “Why.” It acts as a trusted guide, providing the tools, insights, and resources needed for personal and professional growth. The straightforward layout with calls to action make it easy for visitors to engage with the content, fostering trust and inspiration. For instance, the site offers an on-demand course where Simon guides users through drafting their own “Why” statement, providing a clear path to personal fulfillment.
3. WonderCow
High-quality bovine colostrum supplements to support immunity and gut health.
What we like most about this StoryBrand website:
- Science-backed branding.
- Strong product visuals.
- Clear educational messaging.
WonderCow puts the customer’s health at the center while acting as a trusted guide with a research-backed solution. Its clean design, strong visuals, and simple explanations make the benefits clear and easy to act on. The tagline, “We harvest nature’s superfoods to nourish more people, so you can live your best lives,” quickly communicates the product’s purpose and value.
4. Reverent Wedding Films
Creates cinematic wedding videos that couples can cherish forever. 
What we like most about this StoryBrand website:
- Timeless wedding storytelling.
- Clear “Check Availability” CTA.
- Strong client testimonials.
The couple is described as the hero, and Reverent Wedding Films acts as the trusted team to capture the moments. The clear hero statement, “Wedding videography that creates timeless memories,” conveys the service’s value. A personalized three-step process—checking availability, receiving customized guidance, and enjoying the final film—provides a plan for potential clients. And the heartfelt testimonials reinforce the promise of capturing cherished memories.
Don’t miss our selection of stunning wedding website examples by exploring our article.
5. Michael Maddaus
Personal transformation coaching, using his own journey to help high achievers build resilience and fulfillment.
What we like most about this StoryBrand website:
- Authentic storytelling.
- Clear calls to action.
- Emphasis on resilience.
Dr. Michael Maddaus’s website immerses visitors in a journey of resilience, using his personal story to establish deep trust. Rather than just offering coaching, it presents a transformative path, making visitors feel understood and empowered. Through clear calls to action and his Resilience Bank Account™ framework, the site provides a structured plan for growth, making the next step feel both necessary and attainable.
6. Angel Gambino
An entrepreneur, investor, and innovation strategist who transforms growth challenges into opportunities for startups and multinational corporations.
What we like most about this StoryBrand website:
- Personalized imagery.
- Modern aesthetic.
- Credible metrics.
Angel Gambino’s website feels like a direct invitation into her world of innovation and investment. Instead of overwhelming visitors with corporate jargon, it tells a story of transformation, showing how she helps businesses go from stuck to scaling. Through bold visuals, clear success metrics, and a no-nonsense layout, the site makes it easy to see her impact and take the next step. It can be seeking her guidance or collaborating on the next big idea.
7. Donald Miller
A keynote speaker and author, specializing in business growth and storytelling.
What we like most about this StoryBrand website:
- Display of his best-selling books.
- Clear options for booking speaking engagements.
- Testimonials from reputable organizations.
The name Donald Miller already speaks for itself—we’ve already mentioned him as the founder of StoryBrand, and the author of “Building a StoryBrand” so it’s only fitting to include his personal site. His website flawlessly applies his own framework, positions business leaders and event organizers as the heroes, while he steps in as the guide with books, courses, and speaking engagements that provide clear solutions. With clean navigation, compelling calls to action, and strong social proof, the site makes it effortless for visitors to connect with Miller’s expertise and take the next step.
8. Nephesh Pilates
Classical Pilates studio dedicated to helping individuals move and feel their best.
What we like most about this StoryBrand website:
- Personalized approach.
- Supportive community.
- Owner’s story.
The website does a great job identifying the common problem of neglecting personal health and presenting Nephesh Pilates as the “helper” offering a personalized plan. This approach positions the client as the hero on a journey to renewed energy, strength, and confidence, with clear calls to action like booking a discovery call to initiate their transformation. The story and challenges sell the solutions.
9. Learn to Make a Product
Helps entrepreneurs turn product ideas into successful launches. 
What we like most about this StoryBrand website:
- Step-by-step guidance.
- Real success stories.
- Industry credibility.
Learn to Make a Product positions aspiring product creators as the hero, with Liz Long serving as the expert guide. The website offers structured learning paths, easy-to-follow resources, and real-world success stories, such as Ashley from Citrus Table, who described partnering with the brand as the “best decision I’ve ever made.” This approach instills confidence in visitors, making the process of turning an idea into a successful product both achievable and clear.
10. Reach the Rest
Spreads the gospel among unengaged and unreached groups worldwide. 
What we like most about this StoryBrand website:
- Compelling impact statistics.
- Engaging visuals and narratives.
- Transparent, actionable plans.
The Reach the Rest website shows the unreached communities as the heroes of their own spiritual journeys, with Reach the Rest serving as the guiding partner. With clear impact metrics—such as introducing the gospel to over 2 million people and planting 51,401 new churches—the website builds credibility and trust. The inclusion of personal stories and testimonials adds authenticity, while the straightforward design and prominent calls to action, like “Make a donation,” facilitate user engagement.
11. East Bank on Mill Creek
Luxury cabin rentals and event spaces nestled in Kansas’s scenic Flint Hills.
What we like most about this StoryBrand website:
- Versatile accommodations.
- Emphasis on natural beauty.
- Clear event hosting options.
The website positions visitors as individuals looking for a tranquil escape or a memorable event venue, with East Bank on Mill Creek acting as the accommodating guide. The site clearly outlines lodging options and event spaces, providing a simple plan for potential guests. By showcasing the natural beauty of the Flint Hills and available amenities, the website appeals to those looking to unwind or host special occasions in a picturesque setting.
12. Sharp House
Transforms homes in Fort Worth and Dallas through expert staging and styling.
What we like most about this StoryBrand website:
- Client testimonials.
- Clear problem-solving.
- Simple design.
Sharp House Staging tells a story buyers can see themselves in. The website makes an immediate connection with sellers by identifying their biggest challenge—homes sitting on the market too long—and offering a clear, proven solution. With compelling before-and-after visuals, client success stories, and a no-frills layout, the site builds trust fast and makes the next step—booking a consultation—feel like the obvious choice.
13. Dow Land
Purchasing land across the United States, regardless of its condition.
What we like most about this StoryBrand website:
- Transparent three-step process.
- Engaging multimedia content.
- Emphasis on customer satisfaction.
Buy My Land gets straight to the point—if you have land to sell, they make the process easy. Instead of overwhelming visitors, the site removes confusion with a simple step-by-step process that makes selling land feel quick and stress-free. Trust-building elements like client testimonials, real success stories, and engaging visuals reinforce their credibility, making visitors feel confident that they’ve found the right buyer.
14. Koha Pet
Natural food for cats and dogs. 
What we like most about this StoryBrand website:
- Features stories from pet owners.
- Specific product recommendations.
- Educational resources.
KOHA Pet’s website makes pet owners feel like they’re making the best choice for their furry friends. Instead of just selling food, it highlights real pet health problems, such as picky eating, allergies, and digestive issues, and provides clear, research-backed solutions. Through compelling success stories, expert guidance, and an easy shopping experience, the site reassures visitors that KOHA isn’t just another pet food brand; it’s the answer to their pets’ nutritional needs.
15. Parkland Direct
High-quality lithographic printing and custom envelope manufacturing, enhancing direct mail marketing campaigns.
What we like most about this StoryBrand website:
- Interactive creative mailer.
- Full in-house production.
- Emphasis on brand representation.
Parkland Direct’s website cuts through the noise of traditional direct mail marketing by making one thing clear—getting noticed starts with the envelope. It focuses on results, showing how exceptional designs drive higher open rates. With bold visuals, interactive mailer samples, and a clear showcase of in-house production capabilities, the site makes it easy for brands to see the power of a well-crafted first impression.
16. Robert Jinks Photography
Adventure-based wedding, elopement, and family photography across the U.S.
What we like most about this StoryBrand website:
- Authentic storytelling.
- Adventure-centric approach.
- Positive reviews.
Rob Jinks Photography’s website shows the clients as the protagonists of their unique stories, with Rob being experienced helper capturing their adventures. The site clearly identifies the desire for authentic, adventure-filled wedding experiences and offers a solution through documentary-style photography that allows couples to fully immerse themselves in their day. Showing real emotions through big banner images promises the same heartfelt emotions.
17. Veitas Engineers
Structural engineering for projects ranging from large multi-unit developments to custom homes.
What we like most about this StoryBrand website:
- Clear audience segmentation.
- Strong value proposition.
- Real-world impact showcase.
This website focuses on problem-solving—it doesn’t just list services but explains why their expertise matters in avoiding costly construction issues. Instead of vague promises, it highlights real projects, industry insights, and a flexible engineering process, reinforcing Veitas as the go-to partner for complex structural challenges.
18. Law Firm Velocity
Accounting and financial services exclusively for law firms.
What we like most about this StoryBrand website:
- Identifies law firms’ financial challenges.
- Showcases expertise in legal accounting.
- Easy navigation.
Law Firm Velocity’s website identifies the financial management struggles that law firms often encounter, such as inaccurate bookkeeping and compliance issues. They present themselves as the expert, offering customized services like bookkeeping, CFO support, and IOLTA trust accounting to address these specific problems. The site’s simple design and intuitive navigation lead visitors to the solutions they need, reinforcing their role as a trusted partner.
19. The Happy Sleeper
Gentle sleep training methods for infants and young children.
What we like most about this StoryBrand website:
- Science-backed, gentle sleep methods.
- Fast results promised.
- Parent success stories.
The Happy Sleeper’s website shows they understand exhausted parents don’t need more stress—they need solutions. It immediately acknowledges their struggle with sleepless nights and offers a science-backed, gentle approach that feels reassuring rather than overwhelming. The site’s soothing design, clear step-by-step guidance, and real success stories make parents feel confident that restful nights are within reach.
20. Lovejoy & Numbers
Specialized accounting and bookkeeping services tailored for small businesses, startups, and scaling companies.
What we like most about this StoryBrand website:
- Engaging visuals.
- Personal connection.
- Clear processes.
Lovejoy & Numbers makes business finances feel less like a headache and more like a clear path forward. Instead of dry, number-heavy messaging, the site uses visuals and relatable storytelling to show overwhelmed business owners that they’re not alone. With a warm, personal introduction from the founder, a simple three-step process, and real-world success stories, the site reassures visitors that financial clarity is just a few steps away.
21. Tie Boss
Versatile tie-down and hoisting solutions designed for simplicity and reliability.
What we like most about this StoryBrand website:
- One-hand operation.
- Durable construction.
- Versatile applications.
Tie Boss’s website turns a simple product into a must-have solution by making the messaging all about effortless control. Instead of just listing features, the site paints a picture of frustration-free securing, lifting, and hoisting—no knots, no hassle, just a quick lock and release. Through bold visuals, real-life applications, and a focus on reliability, Tie Boss positions itself as the tool that makes tough jobs easier, reinforcing its place as the ultimate tie-down solution.
22. Kathy Washburn
A life coach and speaker guiding individuals through challenging life transitions to achieve sustainable growth.
What we like most about this StoryBrand website:
- Personal experience.
- Holistic approach.
- Engaging content.
Kathy Washburn’s website feels less like a sales pitch and more like a personal invitation to transformation. Instead of just listing coaching services, it speaks directly to people navigating life’s toughest transitions and reassures them they’re not alone. Through authentic storytelling, a clear step-by-step journey, and real success stories, the site makes it easy for visitors to see a path forward and feel confident that Kathy is the right person to guide them.
23. Sardina Dental Group
Family dentistry services.
What we like most about this StoryBrand website:
- Personalized patient testimonials.
- Introductory video showcasing the approach.
- Detailed service descriptions.
Sardina Dental Group’s website creates a welcoming atmosphere through authentic patient testimonials and an engaging introductory video, effectively positioning the group as trusted experts in dental care. By clearly outlining services and simplifying the appointment process, they address common patient concerns, aligning with StoryBrand principles to make visitors feel confident and cared for.
24. Pursuit E-Bikes
Pursuit E-Bikes crafts electric bicycles tailored for adventurers seeking rugged quality and quiet performance.
What we like most about this StoryBrand website:
- Diverse models are shown.
- User testimonials.
- Rental options.
Pursuit E-Bikes’ website identifies the customer’s challenge of looking for adventure and positions the e-bike as the essential tool to achieve it. The site clearly defines the problem—traditional biking limitations—and presents its high-quality e-bikes as the solution, enabling users to “Climb Higher with Pursuit.” By showcasing diverse models and real customer testimonials, the brand establishes credibility and guides potential buyers toward making an informed and confident purchase decision.
25. Cristin Parker
Family coaching services aimed at fostering more productive, satisfying, and meaningful family dynamics.
What we like most about this StoryBrand website:
- Customized coaching strategies for families.
- Personalized approach.
- Proven process.
Cristin Parker’s website points out common family challenges, such as feeling disconnected or overwhelmed, and offers tailored solutions. The site outlines a clear plan—schedule a call, assess family dynamics, create a customized blueprint, and unlock the family’s potential—making it easy for visitors to envision the path to a more connected and thriving family life.
26. Steele Financial Partners
A financial advisory firm dedicated to empowering women through personalized financial planning and education.
What we like most about this StoryBrand website:
- Empathetic messaging.
- Clear value proposition.
- Client-centric approach.
By focusing on the specific financial challenges women face, Steele Financial Partners effectively positions itself as a trusted thought leader. The website’s messaging resonates with the target audience by addressing their concerns and offering tailored solutions, exemplifying the principles of the StoryBrand framework.
27. Foncannon
Inclusive financial management services to help business owners gain control over their finances.
What we like most about this StoryBrand website:
- Clear identification of challenges.
- Structured process outline.
- Empowering messaging.
Foncannon CPA Group’s website directly addresses the common pain points of their target audience—business owners struggling with financial management. By presenting a clear and empathetic understanding of these challenges, they suggest solutions. The outlined three-step plan offers a simple and actionable path for potential clients to regain financial control, reinforcing the promise of transforming stress into confidence.
Create your own StoryBrand website
Getting inspired by the best StoryBrand website examples was the first step; the second and most important step is to build your own website that can tell a story and convert the right audience. With 10Web’s AI Website Builder, you don’t have to worry about the technical details. All you need is your great story to build a brand around. And the website? It’s just a few clicks away. Here is how to create a perfect StoryBrand website for you:
- Go to 10Web.io > provide your business name > describe it in a few words > click Generate Your Website.
- Review and edit the Website structure name, description.
- Click Next > review the website structure that AI’s created.
- Click Next > choose the website colors, themes, and styles.
- Click Generate to apply.
After AI builds your website, you can use the AI Co-Pilot for editing. By clicking on the section you are working on, tell the Co-Pilot to make any changes you want (changing images, colors, adding new details, etc.), and it will make the magic happen.
As you see, creating a high-converting StoryBrand website is no longer a challenge.
Build a high-performing StoryBrand website
StoryBrand is a powerful framework designed to clarify your brand’s message. With this framework, you can create a brand that resonates with your audience by placing them at the heart of your story.
For those looking to create websites that effectively employ this approach, learning about the top StoryBrand website examples can offer invaluable insights and inspiration. Now that you have the inspiration, it’s time to create your own high-performing StoryBrand website, and the 10Web AI Website Builder will help you do just that. With a simplified website creation process, 10Web ensures your site is visually appealing and structured to engage and convert visitors. Now is the right time to create a story that sells your brand!
Build your website in 1 minute
Create your dream website with 10Web AI Website Builder
and take your business online!
Build your website in 1 minute
Create your website now for Free
Love the designs? Make them yours in a few clicks with 10Web AI Website Builder.
