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Largest Contentful Paint: How to Improve Your Score Forever

10 MIN READ

So you’ve worked hard on building a fast, clean website, and now that you’ve run it through a page speed tool, it’s disappointing that the results are not what you hoped for. While hanging your head in defeat may seem like a tempting option, from an SEO and user experience standpoint, you should definitely reconsider before throwing in the towel. How long do you wait for a page to load? For around 50% of us, it’s less than 3 seconds. A lot may hang in the balance during those 3 precious seconds. A page’s ability to get the Largest Contentful Paint (LCP) content loaded quickly can soothe impatient visitors by letting them know they’re in the right place while the rest of the page loads. It’s often an image, video, or a block-level element like <p> or <h1> that should be one of the first things to render. The Largest…

Core Web Vitals: The Only Guide You’ll Ever Need

16 MIN READ

At this point, you’ve most likely heard about Core Web Vitals, Google’s new page experience measuring tools. Announced in May 2020 and incorporated into the ranking algorithms just last month, Core Web Vitals are another key way for Google to approximate the quality of user experience that a website offers. As the focus of Core Web Vitals is on an overall pleasant user experience, even if your website currently ranks at #1, this article will still be useful in terms of improving conversion rates of your website and decreasing the bounce rate. Whether you’re a developer immersed in code, an agency looking to set yourself apart from competition, or a small business owner just trying to run your website, it is important to be mindful of these new updates as they are Google’s way of fine tuning its ranking process. We know the importance SEO (Search Engine Optimization) has on…

WordPress Cache and How It Can Improve Your Website Speed

15 MIN READ

Nearly half of the World Wide Web is powered by WordPress, but somehow there’s a common misconception that WordPress websites are slow and laggy. In this article, we’ll give you full information about one of the techniques that can highly improve your website performance, WordPress caching. Caching is a technique that allows you to store the result of a long-running task in a fast access memory, and then reuse that result without actually doing the task. This means that cached content is displayed a lot faster than content that’s loaded directly from the server. It’s like memorizing your multiplication tables. Once you have memorized it, it’s so much faster to recite the answer to a multiplication problem off-hand than trying to calculate the answer all over again. Caching can be performed in different stages of a running web application, so every stage is called a cache layer. We’ll go through…

The Hitchhiker’s Guide to Getting More Leads for Your Agency

13 MIN READ

In marketing, we love coming up with terms that are often confusing for business owners. We tell them to identify their target audience, generate leads, decrease the bounce rate, and instead, increase the conversion rates. All of these essentially mean one thing, boosting your sales, but they are different parts of that process. Allow me to shed light on one of the most important steps in selling a product/service, lead generation. In this article, we will go over what leads are, what they do, and of course, how to get them. What are leads? The question should be what’s the difference between leads and the target audience. The difference, my friend, is that a lead is someone who has already gotten into some kind of interaction with your brand. It’s a person who has shown interest in your product/service by taking an action like subscribing to your newsletter. The great…

10 Most Inspiring Agency Websites You Must Know About

12 MIN READ

It’s not what’s outside but what is inside that matters. Inner beauty is long-lasting and it’s what will eventually make people fall in love with you. Outer beauty by contrast is fickle – one day it’s there, the next it leaves you without so much as a warning. The same goes for agency websites – don’t let the title fool you. You need a dazzling appearance to catch the attention of users. And the most efficient way to make your visitors fall for you, at first sight, is using outer beauty in the form of an irresistible website. Later, you can win their hearts with high-quality services. Here are some websites so irresistible that users have a hard time walking away. Honey Social Chain Bastion Elevate We Are Social The Goat Agency AMP Agency Wpromote Jellyfish Go Fish Digital Silverback Strategies 1. Honey Honey. Whether you use this word as…

8 Strategies to Improve the Customer Retention of Your Agency

15 MIN READ

They say it’s easier to keep a customer than get a new one. We’d like to add that it’s also cheaper. Customer retention is all about keeping things interesting enough for your clients that they keep coming back to you to purchase new services. That’s why this article is here to help you improve customer retention. What you get out of this is spending five to 25 times less than you would if you acquired a new customer. Also, keep in mind that a 5% increase in customer retention rates can lead to 25-95% growth in profits. A customer retention rate tells you the number of clients you managed to keep over a certain amount of time without including newly-gained clients. To calculate this, you need the number of clients you had at the beginning of that period (S), the number of clients at the end of that period (E),…

10 Top-Performance Agency Management Software Solutions for Your Agency

11 MIN READ

It doesn’t really matter if it’s COVID forcing your agency to move towards remote work and open the door to a Narnia of software solutions. The fact of the matter is that even before the world was hit by this pandemic we were already living in a modern business environment filled with digital solutions. Consider this pandemic a wake-up call that’ll make you catch up with your competition. Now more than ever you need agency management software to help you stay on top of your game. So, kind as we are, we’ve prepared a list of top-notch agency management software to help give your agency’s performance the boost that it needs in such trying times. We’ve divided the carefully selected tools into the following 3 categories: Task Management Customer Relationship Management Employee Management Let’s cut straight to the chase, shall we? 1. Task Management Notion This agency management software has…

Client Reporting: 4 Things No Agency Owner Would Dare Tell You

11 MIN READ

Are you wondering how fellow agency owners prepare their client reports in a way that keeps their clients engaged and at the same time builds trust? Well, wonder no more. This article presents 4 secret ingredients that they would never share with you. But first, let’s first capture the essence of client reporting. Client reporting is an essential part of building a strong agency-client relationship because it puts the clients in the loop regarding details about developments in their project. A client report contains KPIs reflecting current evolutions, projections, and methods used to meet goals. The importance of client reporting is pretty self-explanatory. By nature, any report offers transparency. By providing insight into statistics, you showcase a quantitative reflection of your services and thus objective proof of success, which automatically enhances your credibility in the eyes of the client. The one downside to client reporting is that it requires a…

20 Best WooCommerce Plugins to Skyrocket Your Sales

17 MIN READ

Are you an eCommerce site owner looking for the best WooCommerce plugins to boost your sales? Then you’ve come to the right place. We’ve prepared a list of 20 best WooCommerce plugins that’ll level up your online shop performance. Manage your checkouts Up- and Cross-Sell Like You’ve Never Done Before Plugins for Optimized Product Representation Plugins to ensure user-friendliness Product Visualization Plugins Best WooCommerce Plugins for Email Marketing Best WooCommerce plugins for performance analysis FAQs How do I install WooCommerce plugins? Which is the best WooCommerce plugin for variation swatches? What is the best free WooCommerce plugin for Facebook login when registering and checking out? What is the best WooCommerce plugin for product organization? 1. Manage your checkouts The checkout process is very critical. If it’s too complicated, you might end up with angry customers who are so bothered by the complexity of your process that they don’t finalize their…

68 Time-Saving WordPress Keyboard Shortcuts to Boost Your Efficiency

9 MIN READ

We all know how important time is and how fast it flies. That is why we try to make our webpage as fast as possible with various WordPress performance plugins, in order to save our visitors’ time. But what about us, the website owners? Here is when WordPress keyboard shortcuts come to help. Why waste time on useless mouse clicks? If you work with WordPress knowing the list of most useful keyboard shortcuts will save you a bunch of time on a daily basis. Of course, you might think it’s just a trivial change which only saves you milliseconds, but all of those milliseconds actually add up and become rather significant at the end of the day. So this post is here to tell you about all those secret shortcuts that will make your workflow much faster. Here’s what we’ll guide you through: What are WordPress keyboard shortcuts ? Browser…

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