Not all roofing websites are built to bring in customers. Some look nice but don’t generate leads. Others have all the right information but are slow or confusing to navigate. The best roofing websites do both – they grab attention, build trust, and make it easy for homeowners to take action.
A strong website helps your business stand out among your competitors, ranks well on Google, and ensures customers can reach you without frustration. This list of 28 roofing websites highlights what actually makes a difference – from fast-loading pages to clear service sections and strong calls to action. These examples show exactly what works so you can apply the same strategies to your own site.
How did we choose the best roofing websites?
We know the biggest struggles you face with your website as a roofing contractor:
- Not getting enough calls or quote requests.
- Struggling to stand out in a local market with stiff competition.
- Losing potential customers because the site looks outdated or loads too slowly.
- Wondering why competitors rank higher on Google, even though you have more experience.
- Feeling frustrated because making small updates – like adding a new project – feels like a hassle.
That’s why we didn’t just throw together a random list of 28 roofing websites. We handpicked examples that actually solve these problems. Each one shows real strategies that work. It can be a homepage that instantly builds trust, a service page designed to convert visitors, or a layout that’s fully optimized for mobile users.
By the time you finish reviewing this list, you’ll have a clear understanding of what works, why it works, and how you can apply it to your own roofing website. Let’s dive in.
28 best roofing websites
This collection of 28 best roofing websites shows our top picks for the best roofing company website designs and content. These sites are great at building trust with homeowners, providing clear service information, and making it easy for visitors to take action. While we’ve considered all the key factors mentioned above in our selection, we’ve highlighted the most impactful features that make these roofing websites stand out.
1. Janney Roofing
What we like most about this roofing website:
- Prominent “Start Your Free Quote” button.
- Family story with 20 years of experience.
- “Florida’s Highest Rated Roofer®” credential.
Janney Roofing’s website excels at converting visitors through strategic lead generation and trust building. Their quote button creates a low-pressure entry point while capturing contact information for follow-up. The family business narrative provides emotional reassurance beyond technical competence, addressing concerns about inviting strangers to work on your home.
Their superlative rating claim offers third-party validation that simplifies decision-making for homeowners with a lot of contractor options, effectively addressing the primary anxieties people face when selecting a roofer.
2. Source 1 Roofing
What we like most about this roofing website:
- Clear geographic service area.
- Mobile-optimized design for on-site damage assessment.
- Positioning as a family-operated business.
Source 1 Roofing’s website stands out among other roofing websites by eliminating common frustrations right from the start. It clearly defines its Las Vegas service boundaries, preventing wasted time for out-of-area visitors – a simple yet crucial detail many overlook. Their mobile-first approach recognizes the real-world context of roofing emergencies, where homeowners often need information while actively inspecting damage.
The streamlined header navigation prioritizes essential information categories without overwhelming users with excessive options. Their family business emphasis creates an emotional connection and implied accountability that large corporations struggle to match, effectively transforming what could be perceived as a size limitation into a distinct competitive advantage in the local market.
3. ABC Seamless
What we like most about this roofing website:
- Striking yellow and black color scheme.
- Placement of contact information.
- Interactive design tool for visualizing options.
ABC Seamless’ website combines bold visual identity with practical features that address homeowner anxieties. Their progressive loading approach prevents information overwhelm while still showcasing credibility elements like galleries and video testimonials.
The interactive design tool transforms abstract decisions into concrete visual experiences, reducing purchase hesitation for homeowners concerned about committing to the wrong aesthetic. This solution-oriented approach positions them as a thoughtful partner rather than just another contractor.
4. Indy Roof Company
What we like most about this roofing website:
- Prominent “View Specials” and “Schedule Now” buttons.
- Community-focused approach to service.
- Active blog supporting SEO strategy.
Indy Roof & Restoration’s website sets a high standard for roofing websites by combining conversion-driven design with trust-building elements. Their strategic button placement creates both urgency and convenience, eliminating common decision barriers. The community focus resonates with Indianapolis homeowners seeking local expertise rather than national chains. Meanwhile, their consistently updated blog content not only establishes industry authority but ensures they appear in search results when homeowners research specific roofing problems, effectively capturing potential customers at different stages of their buying journey.
5. Cleveland Commercial Roofing
What we like most about this roofing website:
- Local Cleveland expertise of 27 years.
- Proactive maintenance program with emergency response.
- GAF Master Contractor certification benefits.
Cleveland Commercial Roofing’s website speaks directly to property managers’ practical concerns. Their local weather knowledge adds value beyond basic roofing services, addressing specific regional challenges that national companies might miss. The maintenance program details provide a clear ROI story by preventing costly emergency repairs, while their certification translates to tangible benefits through longer warranty periods. The authentic project photos featuring Cleveland-area buildings create relevant social proof, allowing potential clients to visualize similar successful outcomes for their own properties without requiring extensive industry knowledge to interpret the results.
6. Bumble Roofing
What we like most about this roofing website:
- Distinctive bee-themed branding.
- Placement of “Instant Roofing Quote” widget.
- Action-oriented CTAs throughout the site.
Bumble Roofing’s website stands out among the best roofing websites by balancing creativity with functionality. The bee motif extends beyond mere aesthetics into clever messaging that addresses customer concerns while maintaining brand consistency. Their fixed quote widget eliminates common friction points by providing immediate access to pricing information without requiring extensive navigation.
This customer-first approach continues with their mobile responsiveness and quick-loading pages, ensuring a seamless experience across all devices that keeps potential clients engaged rather than frustrated by technical issues.
7. Global Roofing Group
What we like most about this roofing website:
- 50+ years experience and 5,000+ projects.
- Dedicated safety personnel.
- Proprietary Lightning App for project management.
Global Roofing Group’s website effectively establishes their commercial roofing authority through their extensive project history and specialized expertise. Their emphasis on safety protocols demonstrates professionalism that reassures commercial clients making significant investments. Their proprietary technology platform highlights their commitment to innovation and transparent communication, while positioning themselves as partners focused on maximizing roof longevity and property value rather than just service providers.
8. D&L Roofing
What we like most about this roofing website:
- Engaging progression with numbered selling points.
- Scannable design.
- Family ownership focus.
D&L Roofing’s website exemplifies what makes the best roofing websites effective – smart structure that keeps visitors engaged while simplifying information access. Their numbered format encourages continued browsing while their clean layout makes critical information easy to find for homeowners facing roof problems. Their emphasis on family ownership since 2010 effectively communicates local connection and personal accountability, distinguishing them from faceless competitors and building trust with potential customers.
9. Moss Roofing
What we like most about this roofing website:
- Multiple contact options for accessibility.
- Innovative virtual inspection capability.
- Well-organized service categories.
Moss Roofing’s website balances user experience with effective lead generation. Their engaging hero video creates a welcoming first impression, while their virtual inspection option provides a competitive advantage by simplifying the customer journey. The clear organization of their diverse services – from roofing and gutters to insulation and financing – ensures visitors can quickly find information without frustration, particularly valuable during roofing emergencies.
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10. Shull Roofing
What we like most about this roofing website:
- Eye-catching “10% off” promotion.
- Quick estimate popup.
- Visual proof through testimonials and partnerships.
Shull Roofing’s website combines strategic urgency with frictionless user experience to drive conversions. Their bold promotional banner incentivizes immediate engagement, while the simplified estimate process removes barriers to customer action. Quality signals through project photos and partnerships with trusted brands like Owens Corning build the credibility necessary for homeowners making significant investments in their properties.
11. Secured Roofing & Solar
What we like most about this roofing website:
- Florida-focused roofing and solar integration.
- Cost-effective roof rejuvenation options.
- Educational approach and content.
Secured Roofing & Solar stands out by addressing the unique challenges Florida homeowners face, from hurricane-force winds to intense sun exposure and humidity. Their website goes beyond simply selling services by educating customers through comprehensive FAQs and detailed blog posts that cover everything from roofing materials to solar integration. This transparency helps homeowners understand exactly what they’re investing in and why certain recommendations matter for their specific situation, making them a trusted partner rather than just another contractor.
12. Rojas Roofing
What we like most about this roofing website:
- 27-second instant quote tool.
- Extensive project gallery showing completed work.
- Family-owned with personal team bios.
Rojas Roofing’s website combines practical functionality with personal connection to create an engaging user experience. Their innovative left sidebar popup delivers instant, personalized roof quotes in under 30 seconds, dramatically simplifying the consultation process. The comprehensive gallery of high-quality project images demonstrates their craftsmanship while building credibility with potential clients.
By highlighting their decade of family-owned experience and introducing team members through detailed bios, they create a sense of trust and familiarity that distinguishes them in the competitive roofing market. This combination of fast, user-friendly tools and a strong personal brand is exactly what makes roofing websites effective.
13. Synergy Roofing
What we like most about this roofing website:
- Easy-to-spot “Free Quote!” form and buttons.
- Simple breakdown of all roofing services.
- Detailed list of New Orleans service areas.
Synergy Roofing’s website makes everything straightforward for homeowners looking for roofing help. You can quickly find what you need without digging through complicated menus. They clearly explain all their residential and commercial services – for repairs, replacement, or just maintenance. Their site lists every neighborhood they serve in New Orleans, which helps locals know they’re covered while also boosting their search rankings.
The helpful blog teaches you about roofing instead of just selling to you, and the whole site feels professional without being stuffy. IIt’s designed to turn visitors into customers without any confusion along the way, making it one of the best roofing company websites.
14. CFL Roofing
What we like most about this roofing website:
- Stunning roof video in the hero section.
- Green and orange color scheme.
- Placement and offer of financing options.
CFL Roofing’s website uses beautiful videos of their finished roof projects to immediately show off their quality work without making you search for examples. Their site feels friendly thanks to bright green and orange colors, while still offering practical features like financing options through FTL and Sunlight. They build extra trust by showcasing their certifications like GAF Master Elite Contractor status, and make it easy for Orlando-area homeowners to confirm they service their neighborhood. Everything about the site feels designed to make hiring a roofer less stressful and more straightforward.
15. Cloud Roofing
What we like most about this roofing website:
- Dynamic video background.
- Bold yellow and black color scheme.
- Sticky bottom bar for always-accessible contact options.
Cloud Roofing’s website immediately captures attention with dynamic video backgrounds that showcase their services like emergency repairs and free inspections. The site builds credibility through impressive statistics (1,000+ satisfied customers and 2,500+ completed projects) paired with authentic testimonials.
Educational roofing tips provide genuine value to visitors, and the intuitive organization creates a seamless browsing-to-booking experience without unnecessary complications. It’s a great example of how roofing company websites can combine visual appeal, trust-building elements, and user-friendly navigation to drive conversions.
16. MLK Construction
What we like most about this roofing website:
- Professional non-stock images throughout.
- Clear details on all roofing services.
- Payment option on the website through invoice.
MLK Construction’s website serves St. Louis homeowners and businesses with a simple approach to roofing services. They show off their skills in special work like copper and slate roofing that many others don’t offer. Real customer reviews and photos of finished projects let you see their quality work firsthand.
Their helpful blog explains roofing basics so you can make better choices. With separate phone numbers for each location and a simple quote form, reaching them is hassle-free. The site feels professional without being overwhelming, making it a strong example of how roofing websites can be both informative and easy to navigate.
For more construction website examples, you can check our article here.
17. Roofcorp
What we like most about this roofing website:
- Client-centric approach.
- Impressive project portfolio.
- High customer retention.
Roofcorp’s website stands out in the roofing industry by focusing on what matters most to customers: quality and trust. Their 40+ years of experience and impressive stats (3,750+ projects completed) immediately show visitors they know what they’re doing. The fact that 70% of their business comes from repeat customers speaks volumes about their reliability. The site does a great job showing how they tailor projects to fit client budgets, and the customer testimonials sprinkled throughout really help build confidence. Clear information about their partnerships with top material suppliers rounds out the picture of a company that delivers quality roofing solutions.
18. Innovative Roofing
What we like most about this roofing website:
- Focus on professionalism and education.
- Clear trust signals and certifications.
- Transparent service breakdown.
Innovative Roofing’s website stands out by prioritizing customer education rather than pushy sales tactics. Their homepage immediately builds trust with prominent certifications and customer reviews, while offering data-driven explanations of their services and materials. The site provides a clear breakdown of services and what to expect during the entire roofing process, from consultation to completion.
Unlike competitors who focus solely on quote requests, they empower visitors with valuable knowledge about roofing lifespans, repair options, and maintenance tips, positioning them as a trustworthy industry expert. This commitment to transparency and education makes it one of the best roofing company websites.
19. MidSouth Construction
What we like most about this roofing website:
- Intuitive user navigation.
- Visual proof of craftsmanship.
- Streamlined contact process.
MidSouth Construction’s website excels at turning visitors into customers through its thoughtful design and content strategy. The seamless navigation helps users quickly find detailed information about services ranging from basic repairs to specialized storm damage restoration. Their project galleries provide compelling visual evidence of their quality workmanship, building immediate trust with potential clients.
The site goes beyond sales by offering valuable educational resources on maintenance and materials, establishing them as industry experts. With strategically placed quote forms and consultation scheduling options throughout the site, MidSouth makes it exceptionally easy for visitors to take the next step in their roofing journey.
20. Houston Roofing & Construction
What we like most about this roofing website:
- Prominent industry certifications.
- Featured customer testimonials.
- Comprehensive service descriptions.
Houston Roofing & Construction’s website builds trust right away by displaying their GAF Master Elite status and RCAT License. Customer reviews scattered throughout the site help visitors feel confident in their services as they explore both residential and commercial options. Their service pages clearly explain what they offer, while their blog shares helpful roofing tips that show they know their stuff. The site makes it easy to get in touch through simple forms and phone numbers, helping potential customers quickly start their roofing projects.
For exploring more insightful blogs, you can read our article on top 44 inspiring blog website examples of 2024.
21. Champion Roofing
What we like most about this roofing website:
- Extensive project gallery.
- Prominent industry certifications.
- Comprehensive service descriptions.
Champion Roofing’s website builds trust through real project photos that showcase their work quality for both homes and businesses. They display important certification logos from brands like GAF and Owens Corning right up front, proving their expertise. Visitors can easily find details about all their services – from repairs to full replacements – plus extras like siding and gutters. The site clearly lists which Chicago areas they serve, making it simple for potential customers to see if they’re covered and reach out for help. These elements make it a strong example of one of the best roofing websites.
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22. Vanguard Roofing & Siding
What we like most about this roofing website:
- Detailed service categories.
- Strong trust signals and warranties.
- Visual project portfolio.
Vanguard Roofing & Siding’s website makes it easy for homeowners to find exactly what they need with clear sections for all their services from roofing to windows. They build trust quickly through their NRCIA membership, 20-year workmanship warranty, and plenty of 5-star Google reviews from happy customers.
Their project gallery shows real examples of their work, helping visitors see what to expect rather than just reading about it. The site includes helpful educational content through their blog while keeping navigation simple, with an easy-to-find free inspection scheduling option that encourages visitors to take the next step.
23. Chet’s Roofing
What we like most about this roofing website:
- Simple navigation with clear call to action for free quotes.
- Transparent breakdown of the roofing process.
- Strong social proof with project photos and 5-star reviews.
Chet’s Roofing’s website guides visitors smoothly from browsing to deciding. The free quote button makes it easy to get started right away. Their detailed service descriptions and step-by-step process show they know what they’re doing. Photos of completed projects and customer reviews build trust, while the FAQ section answers common questions. As a family business serving Puget Sound since 1998 with an A+ BBB rating, they offer quality service with financing options that make professional roofing affordable for everyone.
24. Retro Roofers
What we like most about this roofing website:
- Distinctive blue retro design with modern layout.
- Strong visual storytelling with videos and images.
- Accessible navigation with an unobtrusive sticky header.
Retro Roofers’ website stands out by blending nostalgic elements with modern design. Unlike text-heavy competitors, they showcase expertise through videos and high-quality images. The playful illustrations and generous white space create an engaging yet readable experience. Their layout emphasizes craftsmanship and customer service while maintaining easy navigation, creating a memorable site that’s both visually distinctive and functional.
25. Quantum Roofing
What we like most about this roofing website:
- Complete service list for homes and businesses.
- Highlighted team qualifications and insurance.
- Impressive 9.8/10 rating from 59 recent reviews.
Quantum Roofing Solutions establishes credibility through a well-structured website that reflects their extensive industry experience in the West Midlands. They reinforce trust with a free quotation policy and highlight specialized skills in fascias, soffits, and rendering. Their commitment to transparency is evident in their use of recent customer reviews rather than outdated lifetime ratings. By catering to both commercial and residential clients, they showcase versatility and expertise, making their website a standout among the best roofing websites.
26. Chicago Flat Roof Company
What we like most about this roofing website:
- Specialized focus on flat roofing for all property types.
- 24/7 emergency service availability.
- Diverse range of seven different roofing systems.
Chicago Flat Roof Company balances personalized service with strong technical expertise. They serve a wide area including Chicago, suburbs, and Northwest Indiana, making them accessible to many customers. Despite 15 years in business, they maintain the attentive care of a newer company while offering the resources of larger competitors. Their pricing strikes a good balance between quality and affordability, while customer reviews highlight their helpful, no-pressure approach – a welcome difference in an industry often known for aggressive sales tactics.
27. Findlay Roofing
What we like most about this roofing website:
- Memorable “Roofus” bulldog mascot branding.
- No-payment-until-completion guarantee with lifetime warranty.
- Owens Corning® Platinum Preferred Contractor status.
Findlay Roofing’s website reflects their growth from small Atlanta business to Georgia’s largest roofing contractor. They balance professionalism with approachability through their distinctive bulldog mascot, which extends to community events like their Atlanta Braves sponsorship. Instead of making vague claims, they build trust through concrete policies and industry credentials, effectively communicating both technical expertise and customer-focused service in an engaging, visually appealing way. This combination of trust-building elements and engaging visuals makes it one of the best roofing websites.
28. Superior Roofing
What we like most about this roofing website:
- 40+ years of local expertise in Alabama and Georgia.
- Top 3% industry certification (GAF Master Elite®).
- Full-service approach from repairs to insurance claims.
Superior Roofing stands out among the best roofing company websites by blending top-tier credentials with a personal touch. Their Master Elite® status ensures premium products and warranties, while their expertise in storm damage assessment and insurance claims provides valuable support during stressful situations. Positive testimonials and free quotes reflect their commitment to customer satisfaction across their service areas.
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How to create your own roofing website
We are done exploring the best roofing websites and their great features. Not to lose valuable projects to competitors who present themselves better online, you’d need to build your own roofing website. With tools like 10Web AI website builder, the process has become easier. So, you don’t need to hire web designers and developers to get a good website that attracts qualified clients, differentiates itself from competitors, and establishes credibility.
10Web’s AI Website Builder offers roofing professionals a powerful solution to create impressive, customer-converting websites without the usual struggles. This innovative platform is specifically designed to meet the unique needs of contractors in the roofing industry.
Simply tell the AI about your services, coverage area, and company strengths, and it will generate a custom website that highlights your expertise and completed projects. The system automatically implements features that build homeowner trust and create clear pathways for visitors to request quotes or services.
The process is remarkably simple. Here’s how you can use the 10Web AI Roofing Website Builder:
- Start with your company name: Enter your roofing business name to begin.
- Share your specialties: Briefly describe your roofing services and target market to inform the design.
- Personalize your design: Review the generated site and adjust the visual elements to match your brand identity.
- Launch your site: Hit the Generate button to finalize everything.
In just a couple of minutes, you’ll have a professional roofing website ready to attract local customers. Need to update your portfolio with recent projects? The intuitive AI Co-Pilot lets you make changes through simple conversation – just describe what you want in a chat with AI, and watch it happen instantly.
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The ultimate do’s and don’ts for high-converting roofing websites
It’s helpful to know what works and what doesn’t for successful roofing websites. We’ve gathered key do’s and don’ts based on real examples of roofing websites—both good and bad. The Roofing Insights YouTube channel also did a really good review on some of the best and worst roofing company websites, and we’ve included their insights in the list below.
Do’s: What every roofing website must have
- Use real, high-quality images: Customers want to see proof of your work. Use professional photos of actual roofing jobs, your team in action, branded vehicles, and completed projects. Ditch stock images since they don’t build trust.
- Feature your team prominently: People like to know who they’re hiring. Show images of your team members, installers, and leadership. A strong “Meet the Team” section humanizes your brand and builds credibility.
- Show before & after projects: Demonstrate your expertise by displaying before-and-after photos of your roofing projects. This visual proof reassures potential clients of your skills and quality workmanship.
- Have a fast-loading website: Speed matters. If your website takes too long to load, visitors will leave. Optimize images, use a reliable hosting service like 10Web’s managed hosting, and keep your site streamlined.
- Add a learning hub or blog: Educate homeowners on roofing maintenance, the insurance claim process, and roofing materials. This positions you as an industry expert and improves your SEO rankings.
Don’ts: Mistakes that drive customers away
- Avoid stock images: Stock photos feel impersonal and fake. If customers can’t see your real work, they may not trust you.
- Don’t use confusing branding: If your business name is “ABC Roofing,” your website should not feature services like kitchen remodeling. Keep your branding clear and consistent.
- Never use generic claims without proof: Phrases like “Over 100 Years of Combined Experience” are vague. Using only them does not build any credibility. Instead, highlight real achievements and showcase testimonials.
- Don’t skip mobile optimization: Most customers search on their phones. Imagine a homeowner looking for the best roofing websites on their phone and opening your website that looks weird on the phone. If your website isn’t mobile-friendly, you’re losing leads. However, if your website is on 10Web, the optimization is automated, so you don’t have to worry about it.
- Avoid mismatched or missing business names: Your domain name, business name, and branding should all match to prevent confusion and establish credibility.
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Build your own roofing website
Successful roofing websites combine strong branding, clear service information, and smart functionality to turn visitors into leads. A great site builds trust, loads fast, and works seamlessly on mobile—since most homeowners search from their phones. The best roofing websites make it easy for potential customers to take action, whether it’s requesting a quote, scheduling an inspection, or learning more about services.
Ready to create your own high-converting roofing website without the technical headaches? Skip the learning curve – use 10Web’s AI Website Builder to generate a professional roofing site in just a few clicks!
Turn these roofing company websites into your own success story. Build a fast, customer-ready roofing website with 10Web in minutes!
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FAQ
Should I use a template or invest in a custom-designed website for my roofing business? How many pages does a roofing website need? What are the most important features of a roofing website? How to build a roofing service website? How can I make my roofing website rank higher on Google? How can I make my roofing website stand out from competitors? Should I include a blog on my roofing website? How often should I update my roofing website? How can I get more leads from my roofing website? How much does it cost to build a roofing website? Can I update my roofing website myself?
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