GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

By Thomas Geiger

Visit the website

Advanced tag management for WordPress with Google Tag Manager

4.6

Rating summary

149

Reviews

700K

Active installations

Download the Plugin

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

Overview

Compatibility

Installation instructions

Customer support & learning resources

Main benefits

Automated GTM code placement

Supports multiple containers

Detailed user data tracking

Weather condition tracking

Media player interaction tracking

About this plugin

Author: Thomas Geiger

Categories: SEO and Marketing

Version: 1.20.2

Last updated: 04-04-2024

WordPress version: 3.4.0

Tested up to: 6.5.5

PHP version required: 7.4

Languages: Català, Español [+7]

Tags:

Gtm Tag manager Adwords Google tag manager Google

Learning resources: View resources

Overview

The Google Tag Manager (GTM) for WordPress plugin is a powerful tool designed to seamlessly integrate GTM container code snippets into WordPress websites without manual coding. This plugin enhances GTM functionality by pushing extensive page metadata and user information into the data layer, facilitating more detailed analytics and marketing strategies. It supports multiple GTM containers and ensures proper code snippet placement for optimal performance, accommodating a variety of themes and page builders. Additional features include browser, OS, and device data tracking, user weather conditions integration, scroll tracking, and media player event tracking. It also offers robust security measures through tag, trigger, and variable whitelisting/blacklisting. Furthermore, the plugin integrates with popular plugins like Contact Form 7, WooCommerce, AMP, Cookiebot, and Google Consent Mode, and supports server-side containers and user role-based exclusion from tracking.

GTM Container Code Placement

Automatically places GTM container code snippets onto your WordPress website.
Supports multiple containers.
Ensures correct placement of JavaScript and iframe snippets for optimal performance.

Enhanced Data Layer

Pushes page meta data and user information into the data layer.
Includes extensive data such as post/page details, user information, and site search data.
Supports browser, OS, and device data using the WhichBrowser library.

Weather Data Integration

Pushes users' current weather conditions into the dataLayer.
Enables weather-related audience/remarketing lists and user segmentation.
Requires a free API key from OpenWeatherMap and IPStack.com.

Media Player and Scroll Tracking

Tracks user interactions with embedded media like YouTube, Vimeo, and Soundcloud.
Fires tags based on user scroll behavior to differentiate between 'readers' and 'scrollers'.
Supports media tracking for built-in oEmbed feature and most other media plugins.

Features list

Feature

Free version

Track WordPress Data

Monitor and analyze data from your WordPress site.

Post attributes

Collect and analyze attributes of your WordPress posts.

Visitor data

Gather detailed information about your site visitors.

Multisite support

Enable analytics across multiple WordPress sites.

Device / OS / Browser data

Track the devices, operating systems, and browsers used by visitors.

Weather conditions

Incorporate local weather data into your analytics.

WooCommerce integration

Integrate WooCommerce data for enhanced e-commerce analytics.

Google Analytics integration

Combine Google Analytics data with your WordPress analytics.

Contact Form 7 integration

Track submissions and interactions from Contact Form 7.

Dynamic Remarketing

Enable dynamic remarketing campaigns based on visitor behavior.

Google Ads integration

Integrate Google Ads data for comprehensive ad performance tracking.

Facebook Ads integration

Combine Facebook Ads data with your site analytics.

Criteo integration

Integrate Criteo data for advanced retargeting and performance analysis.

Pricing

Free Plan

$0 / one-time

Plan includes

Track WordPress Data

Post attributes

Visitor data

Multisite support

Device / OS / Browser data

Weather conditions

WooCommerce integration

Google Analytics integration

Buy Now

In some cases companies have different prices based on various components like a location. As a result the prices displayed here can differ from the ones you see on their websites.

See all pricing options

Rating and reviews

4.6

Rating summary

149

Reviews

700K

Active installations

User sentiment analysis

Users appreciate the GTM4WP plugin for its ability to integrate Google Tag Manager with WordPress and WooCommerce. It aids in capturing detailed e-commerce conversion data and streamlines the process of setting up Google Tag Manager, making it indispensable for sites dealing with analytics and tracking. The plugin is praised for being user-friendly, offering robust functionality, and having excellent support and documentation from its developer, Thomas. However, some drawbacks include issues with recent updates, poor customer support, and problems with tracking in certain browsers (Mozilla and Opera). Additionally, some users noted difficulties in setup and occasional conflicts with other plugins, leading to disruptions in site functionality.

mcdeth

28 Jul, 2024

Support is nonexistent, enabling tracking post pages will break your site if it’s not a post not woocommerce page. Excluding administrator from tracking doesn’t work neither.

kirstylmarks

27 Mar, 2024

Plugin Author,… Maybe start responding to the plethora of questions regarding issues with your plugin in terms of the latest updates and i may just improve my rating. Otherwise this has been a nightmare across all our key conversions

jussipv

26 Mar, 2024

Since the “official” Google Analytics plugin for WooCommerce was broken by the developers and has been for weeks now I had to start looking for alternatives. I’ve used GTM4WP before as well and to be honest I’m not sure why I ever switched. Switching back to GTM4WP I can finally get conversions recorded again in my GA4! This is amazing! Why is this plugin even free? Would easily pay for it

Jeusu

21 Mar, 2024

The latest update broke tracking for myself and a lot of other people with no real response from developer. It also trashed my Analytics with some products showing numbers like this for added to cart: 100,000,000,000,001No longer recommended.

mcdeth

20 Jan, 2024

support tickets are not answered, even if several people rise the problem. scrolling tracking does not work, it pukes an error in the console. the documentation is outdated (a lot). waste of time

See All Reviews

More plugins like this

See all

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

Overview

Compatibility

Installation instructions

Customer support & learning resources

Main benefits

About this plugin

Overview

GTM Container Code Placement

Enhanced Data Layer

Weather Data Integration

Media Player and Scroll Tracking

Features list

Pricing

Plan includes

Rating and reviews

User sentiment analysis

More plugins like this

AI Powered Marketing

Google Analytics and Google Tag Manager

WP Analytics Tag Manager

Site Kit by Google – Analytics, Search Console, AdSense, Speed

FAQ

How can I …

PayPal / 3rd party payment gateway transactions in WooCommerce are not being tracked in Google Analytics

Purchase event is not tracked with WooCommerce

Why isn’t there an option to blacklist tag/variable classes

How can I track scroll events in Google Tag Manager?

How do I integrate Google Tag Manager with WooCommerce?

Can I exclude specific user roles from being tracked?

What data is included in the data layer?