46 AI Marketing Tools to Scale Your Business in 2025

AI marketing tools are essential for enhancing marketing and business operations. With many options available, choosing the right one can be challenging.

This article highlights 46 AI marketing tools for 2025, including general marketing, content creation, SEO, sales and PR outreach, email marketing, social and influencer marketing, advertising, and video generation.

FAQ

Which AI tool is best for marketing?

There’s no single “best” AI marketing tool, as it depends on your specific needs and goals. Popular options include Jasper for content creation, SurferSEO for optimization, Mailchimp for email marketing, and HubSpot for overall marketing automation. It’s best to evaluate multiple tools based on your requirements, budget, and existing tech stack before choosing.

How is AI used as a marketing tool?

AI is used in marketing to automate tasks, analyze large datasets, personalize customer experiences, and optimize campaigns. Common applications include content generation, chatbots for customer service, predictive analytics for audience targeting, and automated ad buying. AI helps marketers work more efficiently, make data-driven decisions, and deliver more relevant messaging to customers.

How can I use AI to promote my business?

You can use AI to promote your business in several ways: Create engaging content with AI writing tools, optimize your website for search engines using AI-powered SEO platforms, personalize email campaigns with AI-driven segmentation, use chatbots for 24/7 customer support, and leverage AI analytics to better understand your audience and improve targeting. Start by identifying your key marketing challenges and exploring AI tools that address those specific needs.

What type of AI is used in marketing?

Marketing uses various types of AI, including machine learning for predictive analytics and personalization, natural language processing for content creation and chatbots, computer vision for image and video analysis, and deep learning for complex pattern recognition. These AI technologies power tools for tasks like customer segmentation, content optimization, sentiment analysis, and automated ad placement.

What are the top free options?

Several AI marketing tools offer free plans or trials. Some top free options include: ChatGPT for content ideation, Canva for AI-assisted design, Grammarly for writing assistance, Mailchimp for basic email marketing automation, and Google Analytics for data insights. While these free tools may have limitations compared to paid versions, they can be excellent starting points for exploring AI in marketing.

How can AI improve social media campaigns?

AI can significantly enhance social media campaigns by automating post scheduling, analyzing engagement metrics, identifying trending topics, and personalizing content for different audience segments. AI-powered tools can also help with sentiment analysis to gauge public opinion, suggest optimal posting times, and even generate creative ideas for posts. This leads to more efficient and effective social media strategies.

Are there AI-powered content creation tools?

There are many AI-powered content creation tools available. Popular options include Jasper, Copy.ai, and ChatGPT for text generation, Canva and DALL-E for image creation, and tools like Lumen5 for video content. These tools can help with everything from writing blog posts and social media updates to creating visuals and video scripts, significantly speeding up the content creation process.

How do AI chatbots enhance marketing?

AI chatbots enhance marketing by providing 24/7 customer support, qualifying leads, and personalizing customer interactions at scale. They can answer frequently asked questions, guide customers through the sales funnel, and collect valuable data on customer preferences and behaviors. This improves customer satisfaction, increases engagement, and frees up human staff for more complex tasks. Additionally, chatbots can be used for proactive outreach and personalized product recommendations.

General AI marketing tools

1. Bardeen AI

Marketing workflow & task automation software.

Free planPaid plans: from $10 / month

g2
4.9 out of 5 stars
Key features
  • Voice command site creation
  • AI-driven design recommendations
  • Ecommerce and booking upgrades
  • Free and paid domain options
  • Customizable site sections
Pros
  • checkUser-friendly interface
  • checkComprehensive set of integrations
  • checkHighly customizable workflows
  • checkEffortless setup and onboarding
Cons
  • closePaid plans required for advanced features
  • closeLearning curve for complex workflows

Bardeen AI Homepage

Bardeen AI is a workflow automation tool that simplifies task management and improves productivity. It allows marketers to automate repetitive tasks effortlessly by integrating with various apps and services they use daily. Its user-friendly interface and extensive feature set make it ideal for both beginners and advanced users looking to streamline their workflows.

With Bardeen, you can create automated workflows that combine multiple actions across different applications. Whether you’re looking to automate email management, data scraping, or CRM updates, Bardeen has you covered. It offers powerful generative AI actions that can draft emails, summarize content, and even categorize data automatically. This makes it a versatile tool that can handle a wide range of automation tasks.

2. Browse AI

Web automation and data extraction.

Free planPaid plans: from $48.75 / month

Key features
  • No-code data scraping
  • Real-time data extraction
  • Task automation
  • Visual workflow builder
Pros
  • checkUser-friendly interface
  • checkSupports complex websites
  • checkScalable for business needs
  • checkEfficient monitoring and alerting
Cons
  • closeLong Learning curve
  • closeLimited free plan

Browse AI Homepage

Browse AI is a powerful web automation tool that simplifies the process of scraping and monitoring structured data from any website without the need for coding. Its no-code platform enables you to easily set up a bot to automate data extraction and monitor changes on websites.

This tool is designed to help you gather insights, automate repetitive online tasks, and stay informed about critical updates or changes on competitor sites. Whether it is a specific article you are tracking or a competitor’s pricing, the tool will be handy.

3. FullStory

Digital experience analytics platform.

Free 14-day trialPaid plans: custom pricing

g2
4.5 out of 5 stars
Key features
  • Session replay
  • User interaction analytics
  • Heatmaps
  • Funnel analysis
Pros
  • checkIn-depth user behavior insights
  • checkIdentifies UX issues effectively
  • checkEasy integration with other tools
  • checkReal-time data and analytics
Cons
  • closeComplex for beginners
  • closePricing not transparent

FullStory Homepage

FullStory is a digital experience analytics platform that empowers businesses to understand, measure, and improve their user experience. By offering features like session replay, user interaction analytics, heatmaps, and funnel analysis, FullStory provides a detailed view of the user’s journey by tracking their interactions and analyzing them with AI.

This insight enables businesses to identify and resolve UX issues, optimize conversion rates, and deliver a superior digital experience. They claim these improvements will increase conversion rates and decrease customer acquisition costs.

4. Optimove

Customer data platform for marketing.

No free plan is availablePaid plans: custom pricing

g2
4.6 out of 5 stars
Key features
  • Campaign Insights
  • A/B Testing
  • AI-driven customer segmentation
  • Predictive analytics
Pros
  • checkEnhances customer retention
  • checkPersonalizes marketing efforts
  • checkSupports a wide range of channels
  • checkOffers deep customer insights
Cons
  • closeComplexity requires training
  • closeCustom pricing may not suit all

Optimove Homepage

Optimove is a customer data platform that uses AI to help businesses understand their customer better. It collects data from different sources and provides a unified view of all the information in one dashboard. This helps business analyze their data and come up with better marketing strategies.

Optibot, their AI tool analyzes customer data and provides actionable insights. It can tell you which marketing efforts aren’t working and which customers might be getting too many messages from the company.

5. HubSpot Marketing Automation

Inclusive inbound marketing platform.

Free planPaid plans: from $45 / month

g2
4.4 out of 5 stars
Key features
  • Email marketing automation
  • Lead management and scoring
  • Landing pages and forms
  • Social media management
Pros
  • checkIntegrates with HubSpot CRM
  • checkUser-friendly interface
  • checkScalable for businesses of all sizes
  • checkExtensive analytics and reporting
Cons
  • closePremium features can be costly
  • closeLong Learning curve

Hubspot Marketing Automation Software

HubSpot Marketing Automation makes marketing easier for businesses by combining several features into one platform. It helps with email marketing, capturing leads, sorting contacts, automating tasks, managing social media, and creating web pages.

It also provides tools to test what works best and understand how campaigns perform. This all helps businesses save time on routine tasks, focus on big-picture strategies, and get better results from their marketing efforts.

6. Zapier

An automation platform that connects various apps to streamline workflows. 

Free plan
Paid plans: from $19 / month

g2
4.5 out of 5 stars
Key features
  • Build workflows with multiple steps
  • Use conditions to create dynamic actions
  • Connect apps not directly supported via webhooks
Pros
  • checkSupports many app integrations
  • checkUser-friendly interface with a visual workflow builder
  • checkRegular updates and new feature additions
Cons
  • closeCosts can rise with higher task volumes
  • closeSome advanced features are limited to higher-tier plans
  • closeOccasional delays in task execution

Zapier

Zapier revolutionizes the way businesses handle repetitive tasks by automating processes across a multitude of applications. Its intuitive drag-and-drop interface allows users to set up workflows, known as Zaps, that trigger actions in one app based on events in another. For instance, you can automatically add new leads from a Facebook Lead Ad to your CRM and notify your sales team via Slack.

The platform caters to a wide range of users, from individuals seeking to automate personal tasks to large enterprises aiming to optimize complex business processes. With continuous updates and the introduction of new features, such as AI-powered tools and enhanced security measures, Zapier remains at the forefront of the automation industry, empowering users to work more efficiently and focus on strategic initiatives.

7. Canva

User-friendly design platform that helps create professional visuals like graphics, presentations, and posters.

Free plan
Paid plans: from $10 / month

g2
4.3 out of 5 stars
Key features
  • Thousands of customizable templates across various categories
  • Access to a huge collection of photos, icons, and fonts
  • Real-time collaboration with team members
  • Brand kit integration
Pros
  • checkHuge library of templates and design elements
  • checkUser-friendly drag-and-drop interface
  • checkRegular updates with new features and assets
Cons
  • closeSome advanced features are restricted to paid plans
  • closeLimited customization options for professionals
  • closePerformance may lag with complex designs

Canva

Canva simplifies the design process by offering a huge collection of templates and design elements for diverse needs, from marketing materials to personal projects. Its drag-and-drop interface allows users to customize designs effortlessly, making it a popular choice among individuals and businesses aiming to create professional-quality visuals without investing in complex design software.

The platform’s collaborative features enable teams to work together easily in real-time, ensuring consistency and efficiency in design projects. With the introduction of AI-powered tools like Magic Write and Magic Design, Canva continues to innovate, providing users with advanced functionalities that simplify the creative process and enhance productivity.

AI content creation tools

8. ChatGPT

A conversational AI chatbot that generates human-like text based on user inputs.  

Free plan
Paid plans: from $20 / month

g2
4.7 out of 5 stars
Key features
  • Produces articles, emails, and creative writing
  • Helps with coding queries and debugging
  • Translates text between languages
  • Allows to create specialized AI models for specific tasks
Pros
  • checkGenerates high-quality, coherent text
  • checkDiverse across multiple content types
  • checkUser-friendly interface
Cons
  • closeMay produce inaccurate or nonsensical information
  • closeLacks real-time data access; knowledge cutoff in April 2023
  • closeRequires careful prompt crafting for optimal results

ChatGPT

ChatGPT has revolutionized content creation by enabling users to generate diverse forms of text efficiently. Its applications range from drafting emails and writing articles to brainstorming ideas and providing coding assistance. The platform’s intuitive interface allows users to input prompts and receive detailed, contextually relevant responses, making it a valuable tool for professionals and creatives alike.

While ChatGPT offers impressive capabilities, it’s essential to verify the information it provides, as it may occasionally produce inaccuracies. Despite this, its ability to understand and generate human-like text has made it a popular choice for tasks requiring quick content generation and problem-solving. With continuous updates and the introduction of features like custom GPTs, ChatGPT remains at the forefront of AI-driven content creation tools.

9. Gemini (previously Bard)

Google’s AI language model that helps with text generation, queries, and creative tasks.

Free plan
Paid plans: from $19.99 / month 

g2
4.5 out of 5 stars
Key features
  • Creates articles, emails, and creative content
  • Processes text and image inputs
  • Works with Google Workspace apps
  • Provides contextual help and suggestions
Pros
  • checkIntegrates easily with Google Workspace
  • checkSupports multimodal inputs, including text and images
  • checkRegular updates with new functionalities
Cons
  • closeAdvanced features require a subscription
  • closeMay produce less accurate responses in complex scenarios
  • closeLimited availability in certain regions

Gemini

Gemini enhances productivity by offering AI-driven assistance in content creation and information retrieval. Its integration with Google Workspace allows users to generate and edit documents, emails, and presentations efficiently. The platform’s multimodal capabilities enable it to process and generate content based on both text and image inputs, providing a flexible tool for various tasks.

While the free version offers essential features, subscribing to the AI Premium Plan unlocks advanced functionalities, including priority access to new updates and deeper integration with Google’s ecosystem. Regular updates ensure that Gemini evolves to meet user needs, making it a valuable asset for individuals and businesses looking for AI-powered solutions for their daily tasks.

10. Claude.ai

AI assistant by Anthropic that helps with content creation, coding, and explanations, prioritizing safety and user-friendliness.

Free plan
Paid plans: from $20 / month

g2
4.7 out of 5 stars
Key features
  • Assists with articles, emails, and creative writing
  • Helps with coding queries and debugging
  • Offers in-depth explanations on a wide range of topics
  • Works easily with various applications and platforms
Pros
  • checkEmphasizes safety and ethical AI usage
  • checkUser-friendly interface with intuitive design
  • checkRegular updates with new functionalities
Cons
  • closeAdvanced features may require a subscription
  • closeLimited availability in certain regions
  • closeMay produce less accurate responses in complex scenarios

Claude AI

Claude AI enhances productivity by offering AI-driven assistance in content creation, coding, and information retrieval. Its user-friendly interface allows users to interact effortlessly, making it suitable for both beginners and professionals. The platform’s commitment to safety and ethical AI usage ensures that users receive reliable and responsible assistance.

While the free version provides essential features, subscribing to the Pro Plan unlocks advanced functionalities, including priority access to new updates and faster response times. Regular updates ensure that Claude AI evolves to meet user needs, making it a valuable asset for individuals and businesses seeking AI-powered solutions for their daily tasks.

11. Jasper AI

AI co-pilot for marketing.

7-day free trialPaid plans: from $69 / month / seat

Key features
  • Automated content generation
  • Supports over 25 languages
  • SEO optimization tools
  • Plagiarism checker
Pros
  • checkHigh-quality content
  • checkMultilingual support
  • checkUser-friendly interface
  • checkSEO-friendly
Cons
  • closeLong learning curve
  • closeNo Free plan

Jasper AI Homepage

Jasper, is an AI marketing tool designed to generate high-quality content ranging from ad copy and emails to landing pages, articles, and social media posts. Powered by OpenAI’s GPT-3.5 model, Jasper produces text that sounds human, making it perfect for everything from e-commerce product descriptions to engaging blog posts. With features like built-in AIDA, PAS, and Before-After-Bridge templates, just input your brand or product details, and Jasper does the rest, even creating Amazon product bullet points or SEO-friendly titles and meta descriptions with ease.

Jasper also makes sure your content matches your brand’s style and guidelines, so everything it writes fits your unique brand voice and identity.

12. Grammarly

Advanced AI writing assistant.

Free planPaid plans: from $12 / month

g2
4.7 out of 5 stars
Key features
  • Real-time grammar correction
  • Tone detection
  • Plagiarism checker
  • Writing style suggestions
Pros
  • checkImproves writing quality
  • checkDetects tone and style
  • checkSupports multiple platforms
  • checkPlagiarism detection
Cons
  • closeLimited free version
  • closeCan miss context nuances

Grammarly Homepage

Grammarly is an advanced writing assistant that supports users in enhancing their writing across various platforms. It’s designed to correct grammar in real time, improve punctuation, suggest stylistic changes, and even detect the tone of the text. With a strong plagiarism checker, it also ensures the originality of the content.

13. Copy.ai

AI-powered copywriting.

Free planPaid plans: from $49 / month

g2
4.7 out of 5 stars
Key features
  • Automated copy generation
  • Multiple content formats
  • Creativity tools
  • Language versatility
Pros
  • checkEnhances content creativity
  • checkVersatile content types
  • checkEasy to use
  • checkSupports several languages
Cons
  • closeVariability in quality
  • closeMay require editing

Copy.ai Homepage

Like Jasper, Copy.ai is an AI tool for creating content such as blog posts and social media updates in over 29 languages. It’s designed for ease of use, supporting team collaboration and integration with CMS platforms like WordPress and Shopify.

With more than 90 tools and templates for customization, Copy.ai aims to streamline the content creation process and enhance creativity.

14. MarketMuse

AI content strategy platform.

Free planPaid plans: from $149 / month

g2
4.6 out of 5 stars
Key features
  • AI-driven content research
  • Content optimization
  • Competitor analysis
  • Content planning and inventory
Pros
  • checkEnhances SEO performance
  • checkIn-depth content insights
  • checkStreamlines content planning
  • checkCompetitive intelligence
Cons
  • closeComplex for beginners
  • closePricing not transparent

MarketMuse Homepage

MarketMuse is for content marketers, SEO experts, and businesses aiming to boost their content strategy with AI-powered insights and optimization.

It conducts thorough AI research on a given topic and then generates a first draft to kickstart the writing process. MarketMuse also offers content briefs to guide the writing further.

Within its editor, users can refine their content by incorporating AI-driven suggestions to enhance quality and relevance. It is a powerful tool that can help users create high-quality content that is optimized for search engines and designed to engage their target audience.

15. Hemingway App

AI writing clarity tool.

Free planPaid plans: $19.99 one-time fee

g2
4.4 out of 5 stars
Key features
  • Simplifies complex sentences
  • Highlights passive voice
  • Detects hard-to-read sentences
  • Grades readability level
Pros
  • checkImproves writing clarity
  • checkEasy to understand feedback
  • checkAffordable
  • checkImmediate results
Cons
  • closeNo grammar checking
  • closeOver-simplification risk

Even if you prefer human writers for your content, AI marketing tools can be instrumental in refining it for better readability and precision. Named in honor of a writer known for his concise use of language, Hemingway app identifies areas of “weak” style such as lengthy sentences, passive constructions, and too many adverbs.

The app assigns a readability score based on US education levels, with a score of 9 or below being optimal for reaching a broad audience. Its user-friendly interface simply requires you to paste your text into the app and press enter.

16. Content at Scale

Full-length content automation.

No free plan is availablePaid plans: from $39 / month

Key features
  • Automates entire articles
  • SEO optimization
  • AI-driven content research
  • Integration with CMS platforms
Pros
  • checkSaves time on content creation
  • checkEnhances SEO performance
  • checkStreamlines publishing process
  • checkComprehensive content strategy
Cons
  • closeCostly plans
  • closeLimited control over nuances

Content at Scale Homepage

Content at Scale is designed for businesses and marketers aiming to boost their content production significantly without losing out on quality.

It simplifies content creation from start to finish, integrating research, writing, and publishing into one automated workflow. It conducts the research, generates full-length content, and then automatically publishes it.

This makes it a powerful ally for anyone looking to efficiently expand their content efforts. It automates the entire process of making high-quality, SEO-friendly content, particularly beneficial for producing extensive, in-depth articles. This reduces the usual time and effort needed for content creation, allowing for effortless scaling of content strategies.

17. Divi AI

All-in-one AI website content creation companion.

Free monthly creditsPaid plans: $20 / month

g2
4.8 out of 5 stars
Key features
  • AI-generated full pages
  • Content writing and editing
  • Image creation and editing
  • Seamless integration with Divi page builder
Pros
  • checkSimplifies website creation
  • checkGenerates diverse content types
  • checkUser-friendly for non-developers
  • checkEnhances design flexibility
Cons
  • closeLimited to Divi ecosystem
  • closeElegant Themes membership required

Divi AI

Divi AI is an AI assistant built within the Divi page builder that revolutionizes website creation. It made it to this list because it transforms the way AI writes content for web pages.

Divi AI allows you to either create a full page in one go or build your pages and blog posts one section at a time while maintaining the entire context of your web page. This changes the game entirely when it comes to writing content optimized to look good, easy to read, purpose-driven, and well-styled.

Divi AI allows you to craft highly contextually relevant content and designs. Whether you’re a professional web developer, a digital marketer, or a complete beginner, Divi AI can transform your workflow by streamlining the entire web creation process.

AI SEO tools

18. SurferSEO

AI SEO optimization platform.

No free plan is availablePaid plans: from $39 / month

g2
4.8 out of 5 stars
Key features
  • SERP analysis
  • Content editor
  • Keyword research
  • SEO audit
Pros
  • checkBoosts SERP rankings
  • checkData-driven insights
  • checkComprehensive keyword data
  • checkUser-friendly interface
Cons
  • closeSteep learning curve
  • closePricey for small businesses

Surfer Homepage

SEO Surfer is a user-friendly AI tool designed to enhance the optimization of blog posts, articles, and other written content for SEO. It offers a suite of tools for SERP analysis, content optimization, keyword research, and conducting SEO audits. It enables users to conduct thorough audits of their existing content and benchmark it against competitors.

Surfer stands out by leveraging Google’s BERT algorithm for keyword analysis and utilizing over 500 ranking metrics to scrutinize content, making it a strong solution for those looking to improve their online visibility and content performance.

19. Frase.io

AI content optimization software.

No free plan is availablePaid plans: from $14 / month

Key features
  • AI-driven content research
  • Content briefs creation
  • Answer engine
  • SEO content optimization
Pros
  • checkStreamlines content planning
  • checkEnhances SEO rankings
  • checkAutomated research insights
  • checkUser-friendly content tools
Cons
  • closeLearning curve for beginners
  • closeCan be costly for startups

Frase Homepage

Frase.io is an AI tool that helps in creating SEO-optimized content. When you input a topic, it analyzes data from top sites using the same keyword and generates an outline to guide your writing toward better search engine rankings.

As you write, Frase scores your content based on its SEO optimization compared to competitors, indicating the potential for higher ranking.

The tool is designed for content research, creating content briefs, optimizing for SEO, and answering common questions in specific niches. It aims to assist marketers and content creators in producing content that meets search engine standards and addresses audience needs efficiently.

20. GrowthBar

AI writing tool.

7-day free trial availablePaid plans: from $36 / month

g2
4.8 out of 5 stars
Key features
  • Keyword research and tracking
  • Content generation AI
  • SEO insights and audits
  • Competitor analysis
Pros
  • checkSimplifies keyword research
  • checkGenerates SEO-focused content
  • checkOffers competitive intelligence
  • checkEasy-to-use interface
Cons
  • closeLimited features on basic plan
  • closeAI content may need refinement

Growthbar SEO Homepage

GrowthBar is powered by GPT-4, it simplifies and enhances the process of creating SEO-friendly content. It offers functionality that includes generating content suggestions like keywords, the right amount of words, and relevant links and images, while also assisting with the creation of blog post outlines and strategies for effective backlinking.

GrowthBar provides a straightforward and effective set of tools for improving web presence and SEO, balancing ease of use with a rich set of features, all without overwhelming users with unnecessary complexity.

21. Keyword Insights AI

AI-driven keyword analysis.

$1 trial planPaid plans: from $58 / month

g2
4.9 out of 5 stars
Key features
  • AI-powered keyword clustering
  • Search intent analysis
  • Competitor keyword analysis
  • SERP feature opportunities
Pros
  • checkEnhances keyword strategy
  • checkIdentifies search intent
  • checkUncovers competitor insights
  • checkReveals SERP feature opportunities
Cons
  • closePricing lacks transparency
  • closeMay require SEO knowledge

Keyword Insights Homepage

Keyword Insights AI is a tool designed to optimize SEO strategies through advanced keyword analysis. It performs keyword clustering, search intent analysis, and competitor keyword analysis, and identifies opportunities for SERP feature targeting. This tool is aimed at SEO professionals and marketers looking to gain deeper insights into keyword optimization and search engine trends.

22. Semrush

Digital marketing tool that boosts online visibility with features for SEO, content marketing, and competitor analysis.

Free plan
Paid plans: from $139.95 / month

g2
4.5 out of 5 stars
Key features
  • Keyword research tool
  • Content marketing tools
  • Site audit to evaluate website health and SEO performance
  • Competitor analysis for insights into competitors' strategies
  • Backlink analysis to monitor and assess backlink profiles
Pros
  • checkWide range of marketing tools
  • checkRegular updates with new features
  • checkDetailed data and analytics
Cons
  • closeHigher cost compared to some competitors
  • closeSteeper learning curve for beginners
  • closeSome advanced features limited to higher-tier plans

SemrushSemrush empowers businesses to improve their online presence through a variety of tools designed for SEO, content marketing, and competitive analysis. Its keyword research features enable users to discover high-performing keywords, while the site audit feature helps identify and rectify technical issues affecting website performance. Also, Semrush’s competitor analysis tools provide valuable insights into market trends and rival strategies, allowing businesses to stay ahead in their industry.

The platform’s user-friendly interface, combined with its full set of data analytics, makes it a valuable asset for marketers aiming to enhance their digital strategies. Regular updates and the introduction of new features ensure that Semrush remains at the forefront of digital marketing tools, catering to the evolving needs of businesses worldwide.

AI sales and PR outreach tools

23. ManyChat

AI chatbot platform for social media.

Free plan
Paid plans: from $15 / month

g2
4.6 out of 5 stars
Key features
  • Multi-platform messaging
  • Automated marketing campaigns
  • Customizable chatbots
  • Easy integration with tools
Pros
  • checkEnhances customer engagement
  • checkAutomates responses and campaigns
  • checkSupports major messaging platforms
  • checkIntegrates with various business tools
Cons
  • closeCan be complex to set up
  • closeLimited in-depth analytics on free plan

Manychat Homepage

ManyChat is a chatbot platform designed to enhance marketing strategies through automated messaging. It allows businesses to build customized chatbots for Facebook Messenger, WhatsApp, and other messaging platforms, facilitating automated customer service and marketing campaigns.

With its user-friendly design and powerful automation features, ManyChat helps businesses improve engagement and streamline communication with their audience.

24. Userbot.ai

AI chatbot builder for customer support.

Free plan
Paid plans: from $49 / month

g2
4.2 out of 5 stars
Key features
  • Natural language understanding
  • Customizable AI responses
  • Integration with websites and apps
  • Analytics and reporting
Pros
  • checkEnhances customer interaction
  • checkProvides 24/7 support
  • checkCustomizable to business needs
  • checkValuable insights through analytics
Cons
  • closeInitial setup complexity
  • closeLearning curve for customization

Userbot Homepage

Userbot stands out for its ability to learn from interactions and improve over time, making it more than just a standard chatbot. It hands off complex questions to human operators but learns from these exchanges to handle similar queries better in the future.

As it learns, Userbot becomes more efficient at responding to inquiries, reducing the need for human input. It also gathers valuable customer data and integrates with many CRM platforms, helping businesses enhance their customer service and sales strategies through a more informed, data-driven approach.

25. Conversica

AI sales assistant.

No free plan is availablePaid plans: custom pricing

g2
4.5 out of 5 stars
Key features
  • AI-driven lead engagement
  • Automated sales emails
  • Follow-up and lead nurturing
  • Integration with CRM systems
Pros
  • checkEnhances lead engagement
  • checkAutomates follow-ups
  • checkPersonalized communication
  • checkStreamlines sales process
Cons
  • closeCustom pricing may vary
  • closeMay require CRM integration setup

Conversica Homepage

Conversica offers an AI-powered sales assistant designed to automate and enhance the lead engagement process. The digital assistants from Conversica engage individually with leads to nurture and qualify them, uncovering opportunities without your team’s direct involvement. This allows your sales force to concentrate on closing deals rather than initial outreach.

Conversica’s AI assists across all stages of customer interaction, ensuring no lead is overlooked and optimizing the sales process for efficiency.

26. Rapidely

AI social media manager.

Free plan
Paid plans: from $29 / month

Key features
  • AI-based post generator
  • Carousel creator for social media
  • Workflow manager for content scheduling
Pros
  • checkStreamlines content creation
  • checkSimplifies scheduling across platforms
  • checkEnhances social media engagement
Cons
  • closePricing information not readily available
  • closeMay require a learning curve for new users

Rapidely Homepage

Rapidely uses GPT4 and is designed to make creating social media content easy. It helps you make posts, schedule them, and manage content for different platforms quickly.

Rapidely is perfect for anyone who wants to save time and still post great content on social media. It lets you handle many accounts, work with your team, and stay organized with a calendar. You can also make engaging carousels and find the latest trends for Reels to keep your social media fresh and interesting.

The platform allows for managing multiple accounts, team collaboration, and maintaining a consistent workflow, with features like a Monthly Calendar Generator for easy planning and a Carousel Maker for quick, brand-aligned visual content.

27. Drift

AI tool for real-time visitor engagement, lead qualification, and sales automation.

Free plan
Paid plans: from $2,500 / month

g2
4.4 out of 5 stars
Key features
  • Automates conversations to qualify leads and book meetings
  • Live chat to connect prospects with sales reps instantly
  • Email automation to send personalized follow-ups based on visitor behavior
  • Analytics to monitor performance and optimize engagement strategies
Pros
  • checkReal-time engagement with website visitors
  • checkAI-driven chatbots enhance customer interactions
  • checkIntegration with CRM and marketing tools
Cons
  • closeHigh costs
  • closeRequires time to set up and optimize playbooks
  • closeAdvanced features limited to higher-tier plans

Drift

Drift revolutionizes the way businesses interact with potential customers by providing tools that facilitate immediate, personalized communication. Its AI chatbots can engage visitors, answer queries, and schedule meetings, ensuring that no opportunity is missed. The platform’s live chat feature allows sales teams to connect with prospects in real-time. This strengthens relationships and expedites the sales cycle.

Drift integrates easily with existing CRM and marketing automation systems and ensures a cohesive approach to lead management and nurturing. Its analytics capabilities provide insights into visitor behavior and engagement metrics so that businesses can refine their strategies for maximum effectiveness. While the investment may be significant, the potential return in terms of increased conversions and streamlined sales processes makes Drift a valuable asset for growth-oriented organizations.

AI email marketing tools

28. Seventh Sense

AI email optimization software.

Free plan
Paid plans: from $80 / month

g2
4.8 out of 5 stars
Key features
  • Email send-time optimization
  • Audience engagement analysis
  • Integration with major email marketing platforms
  • AI-driven insights for email performance
Pros
  • checkMaximizes email engagement
  • checkPersonalizes send times
  • checkEnhances open and click rates
  • checkIntegrates with existing email tools
Cons
  • closeRequires integration setup
  • closeCustom pricing may vary

Seventh Sense Homepage

Seventh Sense optimizes email marketing for HubSpot and Marketo users by personalizing email send times using AI. It analyzes customer behavior to schedule emails when they’re most likely to engage, improving open rates and conversions. Features include tailored delivery times, email throttling for better deliverability, and frequency optimization to meet customer preferences. This tool is ideal for marketers seeking to cut through the noise and connect more effectively with their audience

29. Reply.io

AI B2B sales lead generation.

Free plan
Paid plans: from $59 / month

g2
4.6 out of 5 stars
Key features
  • Personalized email drafting
  • Engagement tracking
  • A/B testing capabilities
  • CRM integration
Pros
  • checkEnhances email personalization
  • checkStreamlines email campaign management
  • checkProvides actionable insights
  • checkSupports major CRM platforms
Cons
  • closeSubscription cost
  • closeLearning curve for advanced features

Reply.io Homepage

Reply.io is a tool that helps sales teams automate their outreach across multiple channels like email, LinkedIn, calls, SMS, and WhatsApp. It uses Jason AI to send tailored responses to leads, manage follow-ups, and create personalized communication sequences. The platform is integrated with LinkedIn to expand your network and manage communications effectively. While it offers time-saving automation and customizable outreach, it might be complex for those new to automation tools.

Reply.io supports sales efforts with detailed analytics across different communication channels, helping you understand and improve your campaign’s performance. It has several pricing plans, including a free option, making it accessible for individuals and teams to start automating their sales processes

30. Phrasee

AI for enterprise marketers.

No free plan is availablePaid plans: custom pricing

g2
4.4 out of 5 stars
Key features
  • AI-generated marketing language
  • Email subject line optimization
  • Content personalization
  • Performance analytics
Pros
  • checkBoosts engagement rates
  • checkEnhances email open rates
  • checkTailors content to audience
  • checkProvides actionable insights
Cons
  • closeRequires integration setup
  • closeCustom pricing may be a barrier

Phrasee Homepage

Phrasee is an AI tool that changes how marketing copy is written. It helps create engaging marketing messages, optimizes email subject lines for better open rates, personalizes content across channels, and provides analytics to see how well the AI’s copy performs.

Phrasee’s AI studies your brand’s style and how your audience reacts to messages to make marketing copy that really speaks to your target audience. It’s designed for marketers who want to use AI to get better results from their digital communications.

31. Persado

AI platform for personalized messaging.

No free plan is availablePaid plans: custom pricing

g2
4.3 out of 5 stars
Key features
  • Emotionally targeted language
  • Multichannel content creation
  • AI-generated insights and analytics
  • Personalization at scale
Pros
  • checkIncreases engagement and conversions
  • checkTailors content across multiple channels
  • checkLeverages emotional intelligence
  • checkScalable personalization
Cons
  • closeComplex integration process
  • closePricing transparency

Persado Homepage

Persado uses AI to change the way brands talk to people, making messages that really connect emotionally. It’s all about creating better marketing across emails, social media, and websites, using data to write personalized copy that gets more people engaged and buying.

By looking at how different words and emotions work together, Persado’s AI figures out the best way to say things. This helps brands say the right things in the right way. Plus, Persado gives feedback on how well its copy does, so marketers can see what works best with their audience.

32. Mailchimp

Content creation, audience segmentation, and performance optimization with AI-powered email marketing.

Free plan
Paid plans: from $13 / month

g2
4.4 out of 5 stars
Key features
  • Email content generator using AI
  • Determines optimal send times based on audience behavior
  • Generates on-brand designs automatically
  • Provides AI-driven suggestions to improve email performance
Pros
  • checkAI-powered content generation and optimization
  • checkPredictive analytics for audience segmentation
  • checkIntegration with various platforms and services
Cons
  • closeAdvanced AI features limited to higher-tier plans
  • closeLearning curve for new users
  • closePricing can be high for small businesses

Mailchimp

Mailchimp’s AI capabilities greatly improve email marketing strategies. The Email Content Generator employs AI to craft personalized email content, reducing the time and effort required for campaign creation. Send Time Optimization analyzes audience engagement patterns to schedule emails at times when recipients are most likely to interact, thus increasing open and click-through rates.

Predictive Segmentation uses AI to identify and target high-value customers, enabling more effective marketing efforts. The Creative Assistant automatically generates on-brand designs, ensuring consistency across marketing materials. Additionally, the Content Optimizer offers AI-driven suggestions to enhance email content, improving overall campaign performance.

Integrating these AI-powered tools, Mailchimp empowers businesses to create more personalized and effective email marketing campaigns, ultimately driving better engagement and higher conversion rates.

AI social media and influencer marketing tools

33. Brand24

AI social listening tool.

14-day free trialPaid plans: from $99 / month / seat

g2
4.6 out of 5 stars
Key features
  • Real-time social media monitoring
  • Mention analysis and reporting
  • Sentiment analysis
  • Competitor tracking
Pros
  • checkTracks brand mentions effectively
  • checkOffers insights into public perception
  • checkEasy to navigate interface
  • checkUseful for competitor analysis
Cons
  • closeCan be pricey for small businesses
  • closeLimited historical data access on lower plans

Brand24 Homepage

Brand24 is an AI tool for businesses to keep an eye on what’s being said about them online. It helps track mentions on social media, news sites, blogs, and forums in real time, so companies can quickly respond to feedback, manage their reputation, and understand how people feel about their brand.

It also lets companies see how they stack up against their competitors, offering insights for better strategic decisions. Essentially, Brand24 makes it easier for businesses to connect with their audience and stay competitive online.

34. Influencity

AI influencer marketing platform.

No free plan is availablePaid plans: from $168 / month

g2
4.5 out of 5 stars
Key features
  • Comprehensive influencer search
  • Campaign management
  • Analytics and reporting
  • Fake follower detection
Pros
  • checkStreamlines influencer collaboration
  • checkAdvanced search filters
  • checkDetailed campaign analytics
  • checkIdentifies authentic influencers
Cons
  • closeLearning curve for new users
  • closeCan be costly for small brands

Influencity Homepage

Influencity is an influencer marketing platform that helps brands and agencies easily find, analyze, and work with influencers on social media. It has tools for detailed influencer searches, managing campaigns from start to finish, and checking the results accurately.

A key feature is its ability to spot fake followers, making sure brands partner with real influencers to get the best return on investment. With Influencity, users can search for influencers by demographics, interests, and how much people interact with their posts.

The platform supports the whole campaign process, making it smooth for brands and influencers alike. It also provides deep insights into how well campaigns perform, including how many people were reached and how they engaged. Influencity is all about making influencer marketing more effective and straightforward, focusing on real results and authentic partnerships.

35. Klear

AI influencer marketing and analysis platform.

No free plan is available
Paid plans: custom pricing

g2
4.2 out of 5 stars
Key features
  • Extensive influencer database
  • Influencer vetting and management
  • Campaign analysis and reporting
  • Social listening and audience insights
Pros
  • checkWide range of influencers
  • checkDetailed influencer analytics
  • checkComprehensive campaign tracking
  • checkEffective social listening tools
Cons
  • closePricing transparency issues
  • closeMay be complex for beginners

Klear Homepage

Klear is a platform for influencer marketing that helps brands find, check, and work with influencers on social media. It has a big list of influencers, making it easier for brands to pick the right ones based on how engaged their audience is.

Klear simplifies campaign analysis and offers insights into performance and ROI, along with social media monitoring for audience understanding. Its search tools allow for precise influencer filtering by niche or location, supporting full campaign management from vetting to tracking.

36. Oktopost

B2B social media management platform.

No free plan is available
Paid plans: custom pricing

g2
4.7 out of 5 stars
Key features
  • Social media posting and scheduling
  • Employee advocacy program support
  • Social listening and engagement tools
  • Analytics and reporting
Pros
  • checkTailored for B2B marketing
  • checkEnhances employee advocacy
  • checkComprehensive analytics
  • checkIntegrates with CRM and marketing automation tools
Cons
  • closeCustom pricing may deter some
  • closePrimarily suited for larger organizations

Oktopost Homepage

Oktopost is a B2B social media management tool that helps businesses organize their social media efforts, from scheduling posts to analyzing their impact. It’s aimed at B2B marketers for better online engagement and tracking the success of social campaigns. The platform also encourages employee advocacy, allowing staff to share company updates, and widening the brand’s visibility.

Oktopost is known for its detailed analytics and social listening, offering insights for strategy improvement. It’s a go-to for B2B companies wanting to boost their social media presence and engage more effectively with their audience.

37. HeyOrca

Social media planning and approval tool.

Free trialPaid plans: from $59 / month

g2
4.7 out of 5 stars
Key features
  • Calendar-based planning
  • Client approval workflows
  • Social media post scheduling
  • Analytics and reporting
Pros
  • checkStreamlines content approval
  • checkSimplifies collaborative planning
  • checkEffective client-agency collaboration
  • checkDetailed performance insights
Cons
  • closePricing may be high for small teams
  • closeLimited to social media management

HeyOrca Homepage

HeyOrca is a tool designed for agencies and marketing teams to work together on social media content with their clients. It uses a visual calendar to plan, schedule, and get client approval for posts, making campaign management smoother and ensuring content meets client standards. HeyOrca also tracks social media performance with its analytics.

This reduces unnecessary emails or messages. With its scheduling feature, content goes live automatically once approved. It is ideal for those needing a simple way to plan social media and work closely with clients, offering scheduling tools and insights to improve engagement.

38. Hootsuite

Social media marketing and management platform.

30-day free trial
Paid plans: from $99 / month

g2
4 out of 5 stars
Key features
  • Cross-channel advertising
  • Email marketing
  • AI-driven product recommendations
  • Advanced audience targeting and segmentation
Pros
  • checkEnhances online ad reach
  • checkIntegrates multiple marketing channels
  • checkPersonalizes customer experience
  • checkProvides detailed analytics
Cons
  • closeLearning curve for new users
  • closeAdvanced features require premium plans

AdRoll Homepage

AdRoll is a marketing platform for e-commerce, helping you manage and analyze your campaigns for display, Facebook, Instagram, Pinterest, TikTok, and email all in one place. It leverages data and machine learning to target the right customers, aiming to improve ad performance and sales. AdRoll simplifies marketing efforts for teams of all sizes by automating campaign processes.

40. Acquisio

AI-powered PPC management tool.

No free plan is available
Paid plans: custom pricing

g2
3.8 out of 5 stars
Key features
  • Automated bid and budget management
  • Cross-platform advertising campaigns
  • Machine learning-driven optimization
  • Detailed reporting and analytics
Pros
  • checkMaximizes ROI on ad spend
  • checkSimplifies cross-platform campaign management
  • checkLeverages machine learning for optimization
  • checkProvides comprehensive performance insights
Cons
  • closeCustom pricing may not fit all budgets
  • closeComplexity may overwhelm new users

Acquisio Homepage

Acquisio is an AI-driven platform for managing and optimizing PPC (Pay-Per-Click) campaigns across various channels with AI. It automates bidding and budgeting to improve ROI and provides analytics for better campaign decisions. The platform also offers detailed analytics for insights into campaign performance, making it simpler to manage ads across different networks.

Acquisio is ideal for businesses looking to improve their digital advertising outcomes through AI optimization and simplified campaign oversight.

41. Smartly.io

Automated social advertising platform.

No free plan is available
Paid plans: custom pricing

g2
4.4 out of 5 stars
Key features
  • Automated ad creation and optimization
  • Cross-platform campaign management
  • Scalable creative solutions
  • Advanced analytics and insights
Pros
  • checkStreamlines ad operations
  • checkEnhances ad performance with AI
  • checkSupports major social platforms
  • checkOffers in-depth performance analysis
Cons
  • closeRequires budget for custom pricing
  • closeMay have a learning curve for new users

Smartly.io Homepage

Smartly.io automates online advertising, making it easier for brands to launch and manage campaigns across multiple platforms like Facebook, Instagram, Pinterest, and TikTok. It offers tools for campaign automation, creative production, and personalized advertising, aiming to save time and improve ad performance.

With Smartly.io, brands can manage campaigns in one place, using AI to optimize bids and budgets and get detailed reports to learn what works best.

42. Albert.ai

AI marketing platform.

No free plan is available
Paid plans: custom pricing

Key features
  • Autonomous media buying
  • Cross-channel campaign optimization
  • Real-time analytics and insights
  • Audience targeting and segmentation
Pros
  • checkAutomates complex marketing tasks
  • checkOptimizes campaigns across channels
  • checkDelivers actionable insights in real-time
  • checkEnhances targeting precision
Cons
  • closeCustom pricing may be prohibitive
  • closeSteep learning curve for new users

Albert AI Homepage

Albert.ai revolutionizes digital marketing with AI, automating and refining advertising across various channels for improved ROI. It autonomously manages media buying, optimizes campaigns, and delivers real-time insights, enabling marketers to target audiences more effectively and adjust strategies based on performance data.

This platform stands out for its ability to analyze vast data sets, making real-time adjustments for optimal campaign performance.

AI video and other creative marketing tools

43. DeepBrain AI

AI video generator.

No free plan is available
Paid plans: from $30 / month

Key features
  • AI-driven video content creation
  • Realistic virtual human avatars
  • Text-to-video conversion
  • Live and on-demand video generation
Pros
  • checkCreates highly realistic videos
  • checkReduces production time and costs
  • checkEnables scalable video content creation
  • checkOffers both live and pre-recorded capabilities
Cons
  • closeMay require technical knowledge
  • closeCustom pricing can be a barrier for some

Deepbrain AI Homepage

DeepBrain AI offers an AI video generator for creating professional, engaging videos for various needs, including training, business, news, commerce, marketing, and education. The platform enables users to generate voiceovers in over 80 languages, select from over 100 diverse AI avatars, and customize videos with designs and music, all in three easy steps.

DeepBrain AI simplifies video production, allowing for quick creation and sharing across platforms, making it ideal for scaling video content production.

44. DeepWord

AI personalized video generator.

No free plan is available
Paid plans: from $14.99 / month

Key features
  • Deepfake technology for video creation
  • Personalized video messages
  • Text-to-speech synthesis
  • Easy-to-use video editor
Pros
  • checkCreates highly personalized content
  • checkQuick and efficient video production
  • checkSupports multiple languages
  • checkEnhances engagement with realistic videos
Cons
  • closeEthical considerations of deepfake tech
  • closeLimited features on the free plan

DeepWord Homepage

DeepWord AI enables the creation of realistic video content by converting text into videos of talking avatars, suitable for various applications like sales, marketing, and education.

It offers personalization at scale, allowing integration with CRMs for targeted video campaigns. The platform supports over 25 video actors and multiple languages, ensuring broad customization options. Videos are generated quickly, enhancing efficiency in content production.

45. DALL·E 3

OpenAI’s latest text-to-image generation model.

Free plan
Paid plans: from $0.040 / image (varies based on image resolution and quality)

g2
4 out of 5 stars
Key features
  • Advanced image generation
  • Prompt rewriting with GPT-4
  • Measures to prevent the generation of harmful or biased content
  • Integration with ChatGPT
Pros
  • checkGenerates high-quality, detailed images
  • checkUnderstands complex and nuanced prompts
  • checkIntegrates with ChatGPT for better user experience
Cons
  • closeCosts can accumulate with high usage
  • closeMay require prompt refinement for optimal results
  • closeAccess to advanced features may require a subscription

DALL·E 3

DALL·E 3 represents a significant advancement in AI-driven image generation, offering users the ability to create visuals that closely match their textual descriptions. Its integration with ChatGPT enables a conversational approach to image creation, allowing users to refine prompts and receive iterative feedback, enhancing the overall user experience.

The model’s prompt rewriting feature uses GPT-4 to optimize user inputs, resulting in more accurate and contextually relevant images. Also, DALL·E 3 incorporates safety measures to mitigate the generation of inappropriate or biased content, ensuring responsible use of the technology.

With its advanced capabilities and user-friendly integration, DALL·E 3 is a powerful tool for marketers, designers, and creatives seeking to generate high-quality images with little or no cost.

46. Descript 

Simplified audio and video editing through text-based transcription.

Free plan
Paid plans: from $12 / month

g2
4.6 out of 5 stars
Key features
  • Text-based editing
  • Filler word removal, studio sound enhancement, and overdub for voice cloning
  • Manages multiple audio and video tracks simultaneously
  • Collaboration with team members in real-time
Pros
  • checkIntuitive text-based editing interface
  • checkAll-inclusive AI tools for audio and video enhancement
  • checkSupports collaboration with team members
Cons
  • closeAdvanced features require higher-tier plans
  • closeLearning curve for complex functionalities
  • closeLimited transcription hours on lower-tier plans

Descript

Descript revolutionizes the editing process by enabling users to edit audio and video content as easily as editing a document. Its AI-driven features, such as filler word removal and studio sound enhancement, automate tedious tasks, allowing creators to focus on storytelling and content quality.

The platform’s overdub feature allows for seamless voice cloning, enabling users to generate new audio content in their own voice without additional recording. Descript’s collaborative tools facilitate teamwork, making it an ideal solution for content creators, podcasters, and marketing teams aiming to produce high-quality audio and video content efficiently.

What are AI marketing tools?

AI marketing, also known as artificial intelligence marketing, involves leveraging advanced technologies such as machine learning, sentiment analysis, Natural Language Processing (NLP), and data analysis to improve marketing strategies.

With AI marketing tools, marketers can easily collect and manage vast amounts of data, gain deeper insights into customer needs and expectations, predict trends, create content, and personalize marketing campaigns. These tools automate manual marketing tasks, enhancing efficiency and effectiveness in marketing strategies.

Conclusion

As we move into 2025, the role of AI in marketing has become crucial for businesses aiming to stay ahead. The wide range of AI marketing tools available demonstrates how they simplify complex tasks, enhance customer engagement, and drive successful campaigns. Embracing these tools is key to achieving a competitive edge, making marketing efforts more efficient and impactful in the digital era.

Share article

Leave a comment

Your email address will not be published. Required fields are marked *

Your email address will never be published or shared. Required fields are marked *

Comment*

Name *