How to Make Money With WordPress: 5 Proven Strategies for Success

Making money with WordPress is both accessible and versatile, offering numerous strategies to boost your online income. From affiliate marketing and Google AdSense to creating digital products and establishing membership sites, this guide will walk you through various methods to monetize your WordPress site effectively. Each approach provides unique opportunities to generate revenue, ensuring you can find a model that fits your niche and audience.


Can you earn money on WordPress?

Absolutely, WordPress provides numerous opportunities to generate income. You can monetize your WordPress website through various channels such as displaying advertisements, participating in affiliate marketing programs, selling digital or physical products, offering premium content or memberships, providing services such as consulting or coaching, and more.

How much money can you make with WordPress?

The potential earnings from a WordPress website can vary significantly depending on several factors. These factors include your niche or industry, the size and engagement level of your audience, the effectiveness of your monetization strategies, and the amount of time and effort you dedicate to your website.

How many followers do you need on WordPress to make money?

Unlike some social media platforms that have specific requirements for monetization, such as a minimum number of followers or subscribers, WordPress doesn’t have strict criteria regarding audience size. Instead of focusing solely on the number of followers, the key to making money on WordPress is to cultivate an engaged audience interested in your content or products. By providing valuable content, building relationships with your audience, and offering products or services that address their needs or interests, you can attract and retain loyal followers who are more likely to support your monetization efforts.

How much does WordPress pay per view?

WordPress itself doesn’t directly pay users based on views or traffic. However, you can make money through your WordPress site by leveraging various monetization methods. For example, if you display ads on your site, you can earn revenue based on the number of ad impressions or clicks generated by your visitors. Similarly, if you participate in affiliate marketing programs, you can earn commissions for referring customers to other businesses.

How to make money with WordPress

WordPress offers multiple avenues to monetize your site and tap into various revenue streams, enhancing your online income potential.

Incorporating affiliate marketing

Make money with the 10Web Affiliate program.

Affiliate marketing allows you to earn a commission by promoting other companies’ products or services. To get started, join affiliate programs that align with your blog’s niche. Then, create engaging content and include affiliate links for your readers to click on and potentially make a purchase. Monitor your progress through each program’s analytics to optimize your strategy and increase earnings.

Exploring Google AdSense and display ads

Google AdSense dashboard

Google AdSense is a popular tool to monetize your WordPress site through display ads. To begin, sign up for a Google AdSense account and place the code on your website. Google will then display targeted ads that are relevant to your visitors. You’ll earn money every time a user interacts with these ads, typically through a pay-per-click model. Additionally, you can manage ad placement directly in WordPress by selecting themes that offer dedicated ad space, or by using plugins to control where ads display on your pages.

Creating and selling digital products

Easydigitaldownloads plugin for WordPress

Selling digital products is another effective way to make money with WordPress. Start by identifying what digital goods—like ebooks, courses, or software—you can offer that provide value to your audience. Utilize plugins like Easy Digital Downloads to manage sales through your site. Remember to clearly outline the benefits of your products to encourage purchases and provide secure and straightforward payment options for your customers.

Building membership and subscription services

WordPress provides a robust platform to monetize your website through membership and subscription services. This section will guide you on setting up a site where users pay for exclusive access to content or services.

Launching a membership site

Memberpress membership plugin for WordPress

Your first step is to choose a WordPress membership plugin. MemberPress is a popular choice that allows you to create various membership levels and control who can see your content. Once installed:

  1. Go to MemberPress > Memberships and click Add New to create a new membership level.
  2. Set the price, access period, and membership terms.

Adding members in the Memberpress plugin

Offering exclusive content

Exclusive or premium content is the core of a membership-based model. It’s what entices users to become members. Essential considerations for this type of content include:

  • Ensure the exclusivity of the content to keep it valuable.
  • Consider integrating a content drip model that releases new content over time to keep members engaged.

Setting up subscriptions and payments

Subscriptions are recurring payments that members pay, typically monthly or annually. To set up subscriptions:

Setting up payments in Memberpress plugin

  1. Choose a payment gateway that supports recurring payments, like Stripe or PayPal.
  2. In your WordPress dashboard, navigate to the MemberPress > Settings and then to the Payments tab to configure your payment methods.
  3. Set the access rules in MemberPress to protect content based on membership level.

By following these steps, you’ll build a solid foundation for your membership or subscription-based business using WordPress.

Leveraging online courses and webinars

Making money with WordPress can be innovative and rewarding, especially when you leverage online courses and webinars. These formats allow for comprehensive learning experiences and can cater to a wide audience, maximizing your reach and revenue potential.

Creating your first online course

To create an engaging online course, start with a focused topic that showcases your expertise in a specific area. Utilize a Learning Management System (LMS) such as Sensei LMS or LifterLMS, which can be easily integrated into your WordPress site. Follow these steps to get started:

Adding a new course in Sensei LMS

  1. Navigate to Courses >Add New in your dashboard.
  2. Use the block editor to layout your course structure, including course outlines and sign-up options.
  3. Structure your content into sections and lessons, ensuring each is concise and informative.
  4. Incorporate quizzes and interactive elements to enhance learning and engagement.
  5. Consider adding membership subscriptions to create a recurring revenue stream, restricting access to those enrolled.
  6. Always preview and customize your course to ensure it aligns with your brand and provides a seamless user experience.

Promoting and hosting webinars

Webinars can be an excellent way to connect with your audience and provide live, interactive content. To effectively host and monetize webinars:

  • Choose a topic that resonates with your target audience, positioning it as a masterclass or deep dive into a subject matter.
  • Use platforms such as Zoom to record your sessions; then upload the video files to services like VideoPress, Vimeo Pro, or Wistia Pro for easy access.
  • Promote your webinar by highlighting the value and potential outcomes for attendees, keeping the messaging simple and direct.
  • At the end of the webinar, present your product or additional courses, framing it as the solution to a problem your audience faces.

Remember, consistency and quality are key in creating successful online courses and webinars. Investing in good content and marketing strategies can lead to a loyal learning community and a steady income stream.

Expanding revenue streams

When exploring the world of making money online using WordPress, diversifying your income is key. Here’s how you can tap into multiple revenue channels and build a more secure financial foundation.

Freelance writing and development services

Offering your skills as a service can be a lucrative way to earn money. As a freelancer, you can provide writing or development services tailored to WordPress. This includes creating custom themes, plugins, or offering content creation for other WordPress sites. Your expertise can help others enhance their online presence while you generate a steady stream of revenue.

Sponsorships and sponsored content

Partnering with brands and businesses can open doors to new sources of income. Through sponsorships, you can receive financial support for your WordPress projects in exchange for promoting a sponsor’s products or services on your site. Sponsored posts, where you’re paid to write about a particular topic or review a product, is a form of content that can attract sponsors interested in your audience.

Generating passive income

Passive income provides a way to make money online that requires minimal ongoing effort after the initial setup. You can achieve this through various channels like affiliate programs, where you earn commissions for referring products or services, or by creating and selling digital products such as eBooks or courses. Incorporating these into your WordPress site can help you build a revenue stream that contributes to your income over time.

E-commerce and online store

Building an e-commerce presence on WordPress allows you to leverage a platform with endless customization options. You can set up an online store, manage your inventory efficiently, and optimize for success to make money through your ecommerce business.

Setting up WooCommerce

WooCommerce store set up in WordPress

To start selling products on your WordPress site, install the WooCommerce plugin. It’s a free, powerful tool for creating an online store. Navigate to Plugins then Add New in your WordPress dashboard, search for WooCommerce, and then Install and Activate the plugin. Once activated, follow the setup wizard to configure store settings like location, currency, and payment methods.

Managing inventory and dropshipping

Managing your ecommerce inventory is crucial to ensure stock levels are sufficient to meet customer demand. WooCommerce offers straightforward inventory management options under the Product settings, where you can update quantities and get alerts for low or out-of-stock items. For dropshipping, which allows you to sell products without holding inventory, consider using specific plugins designed to integrate seamlessly with WooCommerce and connect you to suppliers.

Optimizing for ecommerce success

To make your online store successful, focus on optimizing your user experience and improving conversion rates. Choose a responsive WooCommerce theme from the Appearance then Themes section that aligns with your brand and offers a seamless shopping experience. Regularly analyze your website performance and user behavior to make informed improvements. Optimize your product pages for search engines, ensure fast loading times, and enable secure payment gateways to build trust and confidence with your customers.

Enhancing user experience and website maintenance

To effectively monetize your WordPress site, it’s crucial to focus on providing a seamless user experience while ensuring robust website maintenance.

Improving website design and usability

The design of your WordPress site plays a pivotal role in attracting and retaining visitors. Use Elementor or similar page builders to create a visually appealing and intuitive layout. Think about the following:

  • Headers and footers: Keep them clean and standardized across pages.
  • Navigation menus: They should be clear with essential items visible. Use drop-downs for organizing sub-pages.
  • Color scheme and fonts: Choose a palette that reflects your brand and is easy on the eyes. Consistent and readable font sizes are key.
  • Responsive design: Your site must work seamlessly on desktop and mobile devices.

By focusing on these elements, you enhance the user experience which can lead to increased engagement and potentially higher earnings.

Ensuring WordPress security

Keeping your WordPress site secure is non-negotiable. Not only does it protect your content and user data, but it also maintains trust in your brand. Here’s how you can bolster your WordPress security:

  • Regular updates: Always keep WordPress, plugins, and themes up to date to patch any security vulnerabilities.
  • Strong passwords: Encourage the use of robust passwords for all user accounts.
  • Security plugins: Install security plugins that offer features like firewall protection, malware scanning, and brute force attack prevention.
  • Regular backups: Schedule regular backups of your website data so you can recover it in case of an attack or technical issue.

Through diligent maintenance and security measures, you ensure your website remains safe and functional, another critical aspect of sustaining a monetization strategy.


This blog explores the diverse and effective ways to monetize a WordPress site, highlighting the flexibility and potential of platforms like affiliate marketing, Google AdSense, digital products, and membership sites. Whether you’re interested in selling products, offering services, or leveraging advertising, WordPress offers multiple avenues to generate revenue tailored to various niches and audiences.

You can utilize these strategies to optimize your site’s earning potential, cater to your audience’s needs, and establish a robust online presence that not only attracts but also retains customer engagement. By implementing these methods, you can build a sustainable business model and capitalize on your digital footprint in the expansive world of e-commerce and content creation.

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