The Easiest Way to Migrate Shopify to WooCommerce (WordPress)

When starting your e-commerce store, Shopify will seem like a great platform to opt for. It’s fairly easy to use, and you can manage almost the entire operation in one place. But once you get to scale and need more customization, you might find limitations with your Shopify store. 

On the other hand, WooCommerce (an e-commerce plugin on WordPress) offers much more customizability and features for growing businesses to take advantage of. There’s a fairly large plugin ecosystem that adds to the features of the platform. It’s easier to scale because you have more control over the coding and back-end. And probably the most important, it’s more cost-effective for growing businesses because there’s no subscription fee to pay. 

Still, whatever the reason you might have to switch over from Shopify to WooCommerce/WordPress, the migration process can seem fairly complex. You’ll probably have tons of product and category pages, along with other important information like customer data, analytics, etc. to move. 

To ensure the migration process is smooth and has zero hiccups, we break down how you should migrate from Shopify to WordPress in 10 easy steps. Let’s dive in!

5 key benefits of WooCommerce over Shopify

1. Open source and customization

Shopify offers an easy-to-use platform where everything required to operate an e-commerce store is built in from the get-go. Users don’t have to deal with the complexity of coding within the backend part of the website. But the drawback of this is the lack of customizability and flexibility in creating a website according to your vision because the code isn’t open source and accessible.

On the other hand, WooCommerce is an open-source platform, which means the code is freely available for anyone to use, modify, and distribute. As such,  users can customize their site according to their vision without anything holding them back. 

The open-source nature of WooCommerce has also created a rich and active developer community that contributes by creating exciting new e-commerce features in the form of plugins. 

Compared to Shopify, WordPress gives more options in terms of features to choose from. So, if you’re considering switching from Shopify to WordPress, this might provide valuable flexibility.

2. More control and ownership

When you are using Shopify, you are simply renting a platform’s space to host your website. Everything is controlled and owned by the Shopify platform, and you have limited control over many aspects of your own website. 

Compared to Shopify, WooCommerce provides complete control and ownership to you. You can choose to host your site on your own server, retain complete control over your website’s data, stay free of any platform restrictions, and add custom code to enhance capabilities. 

3. Lower cost

WooCommerce is significantly cost-effective to use compared to Shopify for e-commerce stores. 

Shopify charges users a sales commission on all sales which ranges from 0.5-2%. 

  • If you are a small business owner, this commission can be a burden given limited financial resources.
  • If you are a large business owner, this commission can add up to be a hefty amount, considering your large sales volume. 

In both cases, the sales commission burdens any e-commerce site owner’s pocket. On the other hand, WooCommerce does not charge any sales commission. 

On top of that, Shopify has a monthly subscription fee that all users pay to use the platform, where pricing varies based on the features you opt for. WooCommerce (and WordPress) is completely free, and you don’t have to worry about monthly subscription fees, especially when scaling your business. 

4. SEO optimization

Organic traffic from search engines like Google accounts for a major part of sales for many e-commerce stores and is an integral part of marketing strategies. While SEO might not seem like an issue for e-commerce stores starting out, being limited to optimizing for SEO can be an issue once you start growing and need to optimize to maximize your sales. 

With Shopify, you’re notoriously limited with SEO because of the limited ability to technically optimize many important aspects of your website. This includes limited ability to create search engine optimized URL structures, limited structured data customization, limited pagination and canonicalization support, limited robots.txt file control, limited blog optimization, and much more. This also includes limited options for speed optimization of a website, which might affect SEO significantly.

In contrast, WordPress is the leading tool when it comes to SEO optimization. Most of the sites that rank on Google are built on WordPress, and you have a lot of customizability to optimize your site the way you want it. You also have access to multiple SEO plugins that can help you manage this. 

Once you get started with WooCommerce, you can also try out an AI SEO tool that helps automate most parts of your SEO strategy, such as automatically generating the best keywords you should target for your e-commerce store.

5. Speed optimization

WooCommerce’s flexibility and customizability compared to Shopify make it easier to optimize your site speed without any platform limitations involved. You can lower the time it takes for users to open your site by choosing from a diverse range of speed optimization plugins available. 

There are many popular plugins for this, such as 10Web’s Website PageSpeed Booster which improves your site’s speed without manual coding or other work involved. You simply activate the plugin, and the tool does its magic. The result is a 90+ PageSpeed score necessary for an optimized user experience and SEO. 

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10 simple steps to migrate from Shopify to WordPress WooCommerce

Step 1: Back up data from your Shopify store

First off, start by making sure all valuable data is backed up safely in a separate environment. In case of issues during the migration process, you can revert back to the original state of the store. 

To back up your Shopify data, you can either manually download it as a CSV file to move to valuable data (products, customer data, order history, etc.) or download an app from the Shopify app store that automates this process. 

Valuable data from your Shopify store to backup includes:

  • Product information: Details of all products, related images, and variations
  • Customer data: Details of all customers including order history, e-mail addresses, etc.
  • Analytics data: All analytics data that you were tracking Shopify such as customer journeys, customer buying patterns, etc., should also be moved.
  • Content: Content such as all website pages including the copy, blog posts, and any related content, should be backed up.

Step 2: Set up your WordPress site

Next, you need to set up your destination environment i.e., WordPress. First, choose a hosting provider and purchase a hosting plan. You will get access to your hosting dashboard. From there, follow the instructions on how to install WordPress. Once WordPress is installed, you’ll get access to your WordPress dashboard. 

Tip: To skip the hassle of manually setting up your WordPress site, check out 10Web AI Ecommerce Website Builder. In a few simple steps just by answering a couple of questions about the kind of site you want, get a professional WooCommerce site built for you by our AI tool within minutes. 

Step 3: Install WooCommerce

To install WooCommerce, follow these two steps:

Step A: WooCommerce comes as an e-commerce plugin that will attach to your WordPress site. To install WooCommerce, go to your WordPress dashboard —> Plugin → New option.

Step B: Once you click on New, you’ll see a search bar where you can search all of the available plugins on WordPress. Search for WooCommerce, and once you find it, click on “Install now”. Once installed, click on “Activate”. Once activated, you’ll have WooCommerce installed on your WordPress site.

WooCommerce plugin installation

Step 4: Choose your desired theme

Next, choose a theme that best matches your brand’s personality. You can opt for a new theme to give your e-commerce site a new look different from the old Shopify one, or you can even choose to customize your theme to match the old theme on your Shopify website. 

Theme catalog on WooCommerce

Step 5: Migrate your data

The moment of truth arrives when you need to migrate your data. As emphasized earlier, make sure your data is backed in a separate environment (such as a hard drive or a separate cloud environment) so you can revert back to the original site state if anything goes wrong during data migration.

To export Shopify to WooCommerce, follow these steps:

Step A: First, you’ll need to export all of your Shopify data from the Shopify admin panel. To do this, go to “Products” in the admin panel and then click on the “Export” button. 

Choose the file format (such as CSV) you want to save the data in and then choose all of the data you want to export. This will include product and collection pages, customer data, order history, and so on. Once done, download the CSV file. 

Step B: Once you have your CSV file, the next step is to upload it to WordPress. To do this, go to your WordPress dashboard and then WooCommerce —> Products. 

You’ll see the ‘Import’ button at the top. Click on it and you’ll then be prompted to map the CSV file. By default, WooCommerce tries to automatically match all of the required fields based on the data of the CSV file. But if it fails, you’ll have to manually fill these fields in to correctly match the data.

Product CSV import to WooCommerce

Step C: Once all of your data is mapped, go and verify on your WordPress site to see if all of the product and collection pages, customer data, order history, etc. are correctly mapped. Once verified, pat yourself on the back. Your Shopify data has been migrated over to WordPress.

Tip: As someone running an online business, your job should be to focus on the business aspect of things without worrying about technical aspects of site building such as creating a data backup plan. 

Step 6: Configure and set up payment gateways

Next, you will need to configure your payment gateway on WordPress so you can start receiving payments on this new platform. Here’s how:

Step A: Open the WooCommerce plugin by going to the WordPress dashboard and clicking on ‘Plugins’. Next, click on “Settings”.

Step B: On the Settings page, click on the ‘Payments’ tab at the top.

Step C: Next, you will see a number of payment gateway options to choose from, such as Paypal, Stripe, Square, Auhtorize.Net, Verifone, etc. Based on your location and the nature of your business, you’ll configure any additional settings accordingly.

Step D: Finally, once the payment gateway is selected and you’ve configured your settings, it’s important to run a payments test to see if everything is working smoothly. Make a couple of small, test payments and verify this. And that’s it, you’re all set with your new payment gateway. 

Setting up WooCommerce payments

Step 7: Set up shipping and tax information

Next, it’s time to set up your shipping and tax information on WordPress. With the WooCommerce extension, you can automate most of this so that all taxes and relevant shipping information are updated based on your settings. You can configure to automate information such as the shipping zones, shipping methods, and tax calculation methodology. Here’s what to do:

Set up shipping on WooCommerce

Step A: Start by going to WooCommerce →Settings —> Shipping

Step B: Choose your desired zone, like the United States, United Kingdom, France, etc.

Step C: Set up all relevant information such as shipping methods, shipping costs, etc.

Step D (Optional): Set up shipping classes if you want to customize shipping costs based on specific regions, products, etc. 

Setting up shipping in WooCommerce

Setup tax information on WooCommerce

Step A: Start by going to WooCommerce → Settings —> General

Step B: Next, click on the “Enable tax rates and calculations” checkbox and make sure it’s checked. Once done, go ahead and save the changes. 

Step C: To configure taxes according to your preferences, go to WooCommerce → Settings —> Tax. (This will only show if you have taxes enabled as explained in the above step).

Note: For more information on taxes in WooCommerce, check out WooCommerce’s official tax documentation

Configuring taxes in WooCommerce

Step 8: Perform testing before going live

Post-migration, it’s extremely crucial to test all aspects of your new WooCommerce to ensure everything is running smoothly. Here are all of the components of your new WooCommerce store that you should test out:

  • Product testing: Cross-check all Shopify products to make sure they are on  WooCommerce with their correct product title, descriptions, variations images, prices, tags, categories, etc. 
  • Customer and order data testing: If you migrated customer and order data over from Shopify, do a test to see if all of this data is showing up on your WooCommerce store. Make sure the customers who have already purchased products, can log in and see their orders or purchase more stuff.
  • Functionality testing: Test out your new website to verify if buttons (like add to cart) are working correctly, if the checkout process is working correctly, perform a speed test to see loading time, etc. 
  • Cross-browser and device testing: It’s crucial to verify if the website is working correctly on different browsers and devices (laptop, mobile, tablet, etc) or not. This is crucial to ensure a frictionless user experience.
  • Theme and design testing: Go through all pages of your new site to verify if the theme is correctly enabled and to check for any misalignment or wrong layout on any page. This is more crucial if you’re using a custom theme. 

With 10Web AI Ecommerce Website Builder, stop worrying about manually customizing a theme for your new WooCommerce store. You can even customize your new WooCommerce store according to your requirements without any hassle. For new, small businesses, it might be better to create a new store with AI automation and import products then. Check here to generate your customized e-commerce site in minutes. 

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Step 9: Redirect relevant URLs

The next important step is to ensure all of the old Shopify URLs point toward your new WooCommerce store. If ignored, it can confuse old customers who might be using old links to access your store. These “broken links” can also negatively impact your SEO rankings on search engines, as search engines Google considers broken links as a crucial factor when ranking websites. 

To redirect old URLs, here’s what to do:

Step A: Choose a plugin that allows for easy redirects. If you have a large number of product and collection pages, such a plugin will come in handy. Some popular redirect tools include 301 directs, Yoast SEO Premium, and Redirection

If you’re using 10Web, you can configure redirects from the 10Web dashboard for sites hosted on 10Web. To do this, go to Manage Site → Hosting → Redirects

Redirecting URLs from 10Web dashboard

Step B: Identify all old Shopify URLs that are no longer valid. If you have a large enough website, you can use a tool like Screaming Frog to identify all such links.

Step C: Finally, based on the plugin you’ve chosen, you can enter the old URL along with the new URL. The plugin will make sure the old URL points towards the new one. 

Checking redirects through WordPress settings

Step 10: Go live!

Finally, once you’ve tested the migration process and ensured everything has successfully migrated, it’s time to go live. Here are some additional tips that will come in handy after your successful Shopify to WooCommerce migration:

  • Send out a promotional e-mail to your customers: If you have e-mails of past customers, use them to send out a notification about the move. Tell them that while it will not affect them in any way, they are set for a better user experience on their website since new functionality has been added. 
  • Update social media: All of the links you’ve posted on social media are for your old Shopify site. While redirects will ensure people always visit the correct new WooCommerce site, it’s best to give all of the links you have shared on social media another look to ensure consistency. 
  • Keep the backup data stored safely: While your new WooCommerce store is up and running and the old Shopify store is no longer needed, make sure the data you backed during migration is still safely kept. If any issues arise a week, month, or even a year after migration, the backup data can come in handy.


So to sum up, a migration from Shopify to WooCommerce carries multiple benefits. This includes advanced capabilities to customize your site, more control and ownership, lower cost, more UI/UX design capabilities, and the ability to optimize your site for SEO.

Making the migration might seem tough at the start, but can be executed smoothly by mapping out the process from start to finish before you begin. From knowing how you’ll redirect your URLs to set up shipping and payment gateways for your online shoe store, make sure you keep all of the steps we highlighted in mind.

Once the migration is completed, you’ll have access to powerful new capabilities available with WordPress. From a wide range of plugins that can help you with everything from marketing to speed optimization, to new capabilities to customize your site’s theme according to your vision, WooCommerce has it all. Good luck!


What are some common mistakes when migrating from Shopify to WooCommerce?

Some common mistakes that can come up when you’re migrating from Shopify to WooCommere include:

  • Ignoring SEO: A lack of a proper plan that does not consider many aspects of the site critical to SEO, such as URL structures, redirects, metadata, etc.
  • Data migration issues: Common data migration issues include a loss of data or inconsistent data transfer because of a poor data backup plan.
  • Downtime and availability: If the migration process starts taking longer than expected, this can cause a loss in sales and can affect customer experience. 
  • Payment gateway issues: Problems with payment gateways, like misconfigurations, are common issues that arise during migration.

How to transfer a domain from Shopify to WordPress?

Here’s how to transfer your domain from Shopify to WordPress:

  1. Unlock your domain on Shopify.
  2. Set up hosting on WordPress.
  3. Add your Shopify domain to your WordPress hosting.
  4. Update your DNS settings.
  5. Initiate the domain transfer from your new WordPress dashboard.
  6. Start domain transfer by entering your Shopify domain on WordPress dashboard and entering the authorization code.
  7. Verify the transfer request on Shopify.
  8. Verify domain ownership on WordPress dashboard after the transfer is complete.
  9. That’s it. Your Shopify domain is now transferred to WordPress.

How to move blog posts from Shopify to WordPress?

To move blog posts from Shopify to WordPress, follow these steps:

  1. Go to your Shopify store’s blog section and click on the ‘Export’ button to export all of your blog posts in the form of a CSV file.
  2. In WordPress, go to WordPress → Products. Once there, click on the Import button to import the CSV log file. Once imported, make sure the file is correctly mapped against each field (such as post_title, post-content, etc.).
  3. Once the import process is complete, ensure that all of the old Shopify URLs are redirected to the new WordPress URLs.
  4. And that’s it! Your Shopify blogs have now migrated over to WordPress. 

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