If you’ve ever stalled on building a site because you didn’t know where to start, you’re in good company. Most small business owners aren’t web pros, but here’s the workaround…
First, find inspiration from these small business website examples. You’ll see a variety of small businesses, from local plumbers to fintech, and learn how they use their websites. Then, you’ll have a chance to learn how to build one yourself, even if you’re not the techy type. But let’s not get ahead of ourselves. Do you even need a website?
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Do small businesses need a website?
Every business should have a website. Otherwise, you’re handing potential customers over to your competitors. People are searching online right now for what you offer, and if they can’t find you, they’ll find someone else.
Your website is a marketing and branding toolkit:
- First impression – 75% of people judge a business by its website. This snap judgment happens in seconds.
- Proof you’re legit – A clean, professional site builds trust fast. Without a website, you effectively don’t exist for many potential customers.
- Central hub – Hours, services, location, contact: it’s where people go to check you out. Plus, it forms a home base you can link to from your social media accounts and sites like Yelp.
- Best salesperson – It doesn’t take breaks. It works 24/7, showing off your products, services, reviews, and offers.
- Growth engine – Want to sell beyond your neighborhood? Launch products? Build a mailing list? Your website makes everything possible.
- Feedback loop – With site analytics, you’ll know what’s working, what’s not, and where to double down.
Anyway, if all that sounds like overkill, you still have options. At the very least, small businesses should create a Google Business Profile and consider other industry-specific sites. These profiles appear on Google Maps and in search results, displaying key details like hours, locations, reviews, and photos of the business.
Bonus tip: Linking from these types of profiles to your website is helpful for visitors and search engine optimization (SEO), particularly for service area businesses or local shops. Small businesses should take every opportunity to build relevant citations by placing links to their website on trusted, high-authority platforms. This includes general directories like Google Business Profile, Yelp, Bing Places, and Apple Maps, plus niche-specific platforms.
For now, let’s move on to some of the best examples of small business websites…
24 top small business website examples for inspiration
Not everyone has time to consider the finer details of themes and typography. That’s just another chore on an already-packed to-do list. You need a site that speaks to your customers, builds trust, and gets the job done.
These trending business websites show exactly how to accomplish everything and get it right across industries and styles.
- Product-based ecommerce
- Local services and shops
- Online services
- Artisan, handmade, and niche brands
- Lux inspiration for style-driven brands
Each of these examples of small business websites uses a different approach, but they all share common ground: smart, simple design connecting audiences and brands.
Do some window shopping to find some ideas for a great business website. And when something clicks, we’ll walk you step-by-step through how to build your own version.
Product-based ecommerce stores
Selling products online isn’t just about looking good. The best small business website design is about getting people to click, scroll, and buy. That means clear photos, thoughtful layouts, and calls to action that actually convert.
The ecommerce websites below don’t just display products. They use thoughtful design and detail to sell them. These small businesses use clean design, sharp branding, and effortless shopping flows to turn browsers into buyers.
1. Millk
A serene, child-focused shopping experience.
Soft pastels and gentle styling reflect Millk’s focus on serene, child-friendly fashion, supported by a clear structure and seamless shopping flow.
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2. Zee.Dog
Playfully focused on product images and brand persona.
Bright product images and playful copy give this pet brand a strong personality, while the clean layout keeps the shopping experience easy and fun.
3. Madsen
An adventurous and lively virtual product showcase.
Lifestyle photography drives this cargo bike site, evoking adventure and family moments while reinforcing product benefits through visual storytelling.
4. I Love Mole
A flavorful and visually appetizing online shopping journey.
Rich, vibrant visuals and bold colors make this food product website a visual feast, enhanced by a smooth, user-friendly ecommerce layout.
Key takeaways:
- Great product photography builds trust and desirability for ecommerce sites.
- Clean navigation and category structure reduce friction.
- CTAs like “Shop Now” or “Add to Cart” should be front and center without being pushy.
- Lifestyle imagery and storytelling enhance the brand feel.
- Great small business websites like these examples can be easily recreated with AI website builders like 10Web, even if you don’t have a design background.
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Local services and shops
You don’t need a flashy site. You need a website showing your business is real, reliable, and ready to help. The best local business websites do just that. They make it easy to call, book, or find you. They earn trust with every scroll.
These examples show how small shops and service pros show up online and turn casual visits into paying customers.
5. Yoga With Adriene
A personal brand done right.
Adriene’s approachable tone, intentional navigation, and clear class categories make this yoga site feel warm and inviting. Visitors feel guided, not sold to, which is ideal for building community and trust in a wellness business.
6. Matt Eptsein
An authoritative real estate website.
Matt Epstein’s website stands out with neighborhood guides and a content-rich blog to build authority. It’s an informative real estate website without being cluttered, pairing practical advice with clean visuals to support buyers and sellers in the San Fernando Valley.
7. Homecure
A confidence-boosting local service business website.
Direct messaging, trust signals, and a clear service flow make Homecure’s plumbing website feel reliable and easy to navigate. The “no hidden fees” promise and booking-focused layout build confidence from the start.
8. Lieben Photography
Picture perfect photography business website.
Lieben Photography’s website blends heartfelt storytelling with business versatility. From photo sessions and mentoring to a thoughtful print shop, the site feels personal and polished. It’s perfect for showcasing personality in a photography website or other service-based creative business.
9. Casa Mami
A serene, visually captivating small business website example.
This eco-retreat uses stunning visuals and minimal text to evoke calm and inspire bookings. The layout emphasizes scenery and serenity, while a well-placed CTA makes it easy to convert browsers into guests.
10. Press London
Building brand loyalty and recognition with trust and engagement.
A wellness brand balancing ecommerce with community trust. Clean visuals, health-focused messaging, and customer reviews reinforce credibility, while intuitive navigation keeps visitors engaged with products and content.
Key takeaways:
- Location info, hours, and booking/contact CTAs should be immediately visible on all good small business websites.
- Simple menus and minimal pages work best: Home, Services, About, and Contact.
- Mobile responsiveness is a must for users who find you on the go.
- Trust-building elements like reviews, photos, and local SEO-friendly content are key.
Need a fast start? 10Web’s AI Website Builder helps local businesses highlight their services, showcase location info, and drive bookings, all in a few clicks.
Related articles
Online services
When you run a business built on your expertise, your website has one job: prove you know what you’re doing. For the best small business websites, that means starting with a clean layout, clear messaging, and just enough personality to build trust. These websites show how coaches, consultants, and creatives turn digital space into real-world leads.
11. WebMechanix
Delivering real-time results and positive user experience.
WebMechanix delivers a standout user experience by blending live performance dashboards with real-time marketing results. The site emphasizes transparency and strategy through visual metrics, client success stories, and rich educational content.
12. Keeping the Creativity
A virtual assistant website with memorable branding.
This virtual assistant site is an excellent example of creative service branding. It offers VIP support, downloadable resources, and a warm, community-based feel. Everything’s wrapped in a clean, design-friendly layout that speaks directly to its creative audience.
13. FourFold
A business website with calm colors and an expansive layout.
FourFold’s calm color palette and spacious layout create a professional first impression. The site clearly outlines leadership and business growth services, supported by thought leadership articles in its “Insights” section.
14. Livso
A sleek small business website example with fresh user experience.
Livso bridges ecommerce and educational content through clean visuals and authentic storytelling. The modern layout and helpful blog content build trust while showcasing the brand’s care expertise and community-driven mission.
Key takeaways:
- Make your headline count: Who you are, what you do, and who you help.
- Simple sections like “About Me,” “Services,” “Testimonials,” and “Contact” build trust.
- Adding a booking tool or lead-gen form boosts conversion.
- Visual polish matters—even a one-person business can look pro with a clean layout.
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Artisan, handmade, and niche brands
When your brand is built on story, values, or craftsmanship, your website should feel like it. These examples of small business websites show how niche and handmade brands build emotional connections through unique design touches, intimate product showcases, and warm brand voices. They don’t just sell products. They sell identity.
15. Tattly
A fun, artistically inspired shopping experience.
Tattly’s site bursts with personality through bold colors, playful illustrations, and fun product presentations. Its energetic, art-forward design brings the temporary tattoo brand’s quirky spirit to life while making shopping feel like a creative exploration.
16. Super Team Deluxe
A quirky, artistically animated adventure visitors will remember.
Super Team Deluxe’s website stands out with animated illustrations, vibrant colors, and witty copy. From its quirky visuals to its “Wall of Humility,” it balances humor and artistic flair, making it feel more like an experience than a typical shop.
17. Silk And Willow
Romantic, eco-conscious shopping ambiance for wedding decor.
With romantic hues and rustic typography, Silk and Willow’s site captures the elegance of sustainable wedding decor. The design is soft, intentional, and visually expressive. This is a perfect example of a brand rooted in beauty and mindful craftsmanship.
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18. Newton Supply Co.
Reflecting the brand’s seamless blend of style and sustainability.
Earthy tones and ethical storytelling define Newton Supply’s aesthetic. A splash page and thoughtful navigation reflect the brand’s maker ethos, while product imagery and messaging keep the focus on sustainability and handcrafted quality.
19. Aroz Jewelry
Down-to-earth design pairs perfectly with the brand’s persona.
Aroz Jewelry combines modern elegance with earthy sensibility through clean layouts, bold fonts, and real-life imagery. The site feels like a curated showroom, grounded in ethical values and designed to showcase jewelry that tells a story.
Key takeaways:
- Strong visual branding is often more important than complex functionality.
- Use photography, whitespace, and fonts to express your brand feel.
- A simple structure still works beautifully—let your products and values shine.
- Telling your story (through an “About” section or founder’s note) makes a big difference.
Want your site to feel handcrafted, even if you don’t have coding or design skills? 10Web’s AI Website Builder delivers custom-feeling results.
Luxurious inspiration for style-driven brands
These examples of small business websites may not match your business type, but they’re worth a look if you want your site to feel expensive, modern, and boutique-level polished. Small businesses can pull off big-brand vibes with the right layout, visuals, and font choices.
20. Velasca
Velasca’s website embodies refined Italian style.
Velasca’s site blends minimalist Italian elegance with polished product photography and bold typography. Every element feels intentional, creating a refined, boutique atmosphere that elevates its high-quality footwear brand.
21. Sophie Ratner
Provides a luxurious, detail-focused shopping experience.
A sleek layout, subtle colors, and crisp product detail pages give Sophie Ratner’s jewelry site a luxurious, gallery-like feel. It’s a masterclass in using minimalism to communicate high-end sophistication.
22. Shwood Eyewear
Small business website designs fusing nature and fashion.
Shwood fuses earthy aesthetics with premium design. The site pairs engaging product sliders with high-quality imagery, delivering an interactive browsing experience that feels artisanal and upscale.
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23. Altrock
A minimalist, product-oriented small business website.
Altrock’s site uses bold visuals and minimal copy to highlight the uniqueness of its sustainable stone surfaces. The design is clean and modern, creating a luxury showroom feel with little effort.
24. Rhone
A stylish, performance-driven ecommerce website.
Rhone’s site balances performance and style, showcasing premium activewear through a clean layout, polished visuals, and an intuitive shopping experience. Every detail reinforces quality and professionalism.
Key takeaways:
- Minimalist design with great photography can instantly elevate your brand feel.
- High-end doesn’t mean complicated. It often means less clutter, and more clarity.
- Don’t be afraid to use generous whitespace and simple typography.
Like the look of a luxury brand website? Try recreating it with 10Web. Just enter your business style and goals, and the AI builds it for you.
Mistakes these sites avoid
And now, a word or two of caution. Even the best website builders can’t save you from bad decisions. The small business website examples in this list avoid some of the most common pitfalls often made online:
- Cluttered or overwhelming layouts
Visitors bounce fast if your site is noisy, confusing, or hard to scan. These sites keep things clean, clear, and easy to click. - Generic stock photos
Nothing kills trust faster than a photo your customer recognizes from five other websites. The best sites use real visuals, preferably representing your business specifically. - Trying to cram in everything at once
When you say too much, people hear nothing. These sites focus on what matters most and then guide visitors to the next step with smart navigation and strong CTAs. - Hiding contact info or key actions
You shouldn’t have to scroll or search to find out how to reach a business. These sites make it ridiculously easy to call, book, or shop. - Overdesigning at the expense of function
Fancy effects and complex animations can backfire. These examples look good, but more importantly, their web design is effective and functional. - Ignoring mobile users
Most small business traffic comes from phones. These sites are mobile-optimized, with layouts that adapt smoothly to small screens. - Forgetting the “why”
The best websites answer this silently: Why should I trust you? Why should I care? Your examples communicate purpose and professionalism without needing paragraphs of explanation.
Tips and considerations for building the best small business website
Seeing great business website examples is one thing, but starting your own site is another. If you’re feeling overwhelmed, you’re in good company. Most business owners don’t have time to become web experts. Still, they want their sites to project professionalism and competence. But here’s the deal: you don’t need to be a web developer to create and maintain a great business website…
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The nuts and bolts of your business website
A lot of people get stuck on the technical details because they need just a little knowledge of websites and hosting. Understanding these basic concepts will help you make smarter decisions:
- Web hosting – No matter how you decide to create a website, you’ll need a good web hosting Platforms like Squarespace or 10Web include hosting, making them an easy option for checking off this task.
- Domain names – Businesses should register a domain name that reflects the brand. Think com instead of BusinessName.Wix.com. Your domain is for emails, too. [email protected] sounds better than [email protected].
- Proprietary platforms vs. Managed WordPress – Business owners who want a website have two main choices: standalone, proprietary platforms like Shopify and Squarespace or a managed WordPress platform like 10Web. It’s not easy moving away from a proprietary platform down the line, and the pricing structures show it. A WordPress site can be moved to any kind of web hosting provider.
- A website is an ongoing project – Just because you have a website doesn’t mean anyone will see it in Google search results. You must add content, display promotions, and improve things over time. The need for ongoing updates and maintenance is a concern, especially if you rely on a developer or agency for everything.
Asking the right questions
Rome wasn’t built in a day, and your business website is no different. Ask yourself a few questions to figure out where to begin:
- What kind of site do you need?
An ecommerce site? Booking tools? Or is it just a professional way to share information and look legit? - What features matter most?
You’ll probably want the basics, like contact forms and reviews. What about calendars, online ordering, or maps? - What are the minimum requirements for your home page?
A solid home page with a headline, introduction, and a clear call to action is enough to launch. Everything else can come later.
Must-have features for business websites
No matter your business type, all the top small business websites usually have:
- Mobile-friendly design
Most visitors are on their phones. Make sure your site functions correctly and looks good on desktop monitors and smaller phone screens. - User-friendly navigation
Don’t leave visitors stranded. Show them where to go and what to do with clear navigation and calls to action. - Unique selling points
Here’s where you communicate your brand’s value and key messages. Keep things short and to the point with clear language. - Prominent Calls to Action
Take advantage of total control over your website and put your calls to action front and center to drive sales and create engagement.
How to create your small business website with 10Web
Have you ever tried building a website and ended up with 47 browser tabs opened instead? Yeah, you’re not alone, but there’s an easier way…
Open up one more tab for 10Web AI Website Builder and close the other 47 tabs. This tool takes a simple description of your business and turns it into a ready-to-go website anyone can manage.
- Visit 10Web.io and enter a description of your business, then click on Generate Your Website.
- Drag, drop, rearrange, and add sections and pages, then select a color scheme matching your brand.
- Customize your site. Use the drag-and-drop editor to adjust the design, add products or services, and refine the content to suit your business style.
Done. No fancy web skills, no more Googling, or relying on a developer. Just a real, small business website that’s easily manageable from one dashboard.
Pretty simple, but what about all the maintenance, security, and those other technical details? With 10Web, you get a website that works right out of the box.
- Automatically fast and secure
- Easy to manage from a single dashboard
- Ready for ecommerce, with built-in payment processing options.
- Easy to improve, update, and change with a drag-and-drop builder.
- Flexible, extensible, and portable because it’s running on WordPress.
Take 5 minutes and get started now
In a nutshell, you don’t need a complicated plan, a huge budget, or design experience to build a great small business website. As you’ve seen from these examples, the most effective sites are clear, focused, and true to the brand behind them.
Start with what you have: your story, your product or service, and the customers you want to help and build from there. Whether you’re displaying handmade goods, offering a service in your community, or launching something entirely new, your website is where people come to understand your business and trust it.
And if you’re feeling stuck on the tech side, don’t worry. Tools like 10Web’s AI Website Builder make it easy to go from a blank page to a live website without getting overwhelmed. You bring the vision, and we’ll help you bring it online.
You’ve got this! And now you’ve got the tools, too.
Build your website in 1 minute
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