A well-designed website has become an important asset for businesses in the digital landscape, functioning as a virtual storefront and an effective marketing tool to engage customers and drive growth. For a small business, website design is not just about aesthetics—it’s a strategic asset that can significantly increase customer conversion rates.
This article discusses 17 inspiring small business websites from different industries. Each site highlights how great design can boost your online presence, help you stand out against bigger competitors, and show you how to create a website that reflects the quality of your brand.
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How does a business website drive success?
Besides being a place to showcase a business’s offerings in products and services, a website is also the brand’s face, a powerful marketing tool, and a way to connect with customers. Let’s take a deeper look into how a business website helps drive its success.
Improves brand visibility
A website helps businesses establish a professional online presence, making them discoverable by a broader audience beyond local markets. With effective SEO, a website can reach global audiences, leveling the playing field. Thus, small businesses can compete with larger competitors.
Creates credibility and trust
A professionally designed website helps establish credibility and trust. It signals to customers that the business is legitimate and invested in providing quality, which can be a deciding factor for first-time visitors. According to statistics, 75% of users judge a business’s credibility based on its website’s design. A polished, user-friendly website instills confidence and makes a lasting impression.
Serves as an information hub
Small business websites are like a central hub for essential information, from product descriptions and services offered to business hours and contact information. This centralized platform improves the customer experience by providing answers to common questions, facilitating easy access to product or service details, and simplifying the journey from visitor to customer.
Improves customer engagement and communication
A business website offers various ways for customers to engage with the brand. Through live chat, contact forms, FAQs, and other support channels, visitors can easily get assistance. Also, businesses can educate customers by offering a knowledge base, which may include blogs, product guides, and FAQs. This adds value and helps build authority within their industry.
Gives a platform for products and services
For businesses in retail, service industries, or any field with a physical product, a website provides an ideal showcase. Through high-quality visuals, detailed descriptions, and even 3D or interactive elements, websites allow customers to explore products or services before purchasing. Service-based businesses can feature testimonials, case studies, and pricing packages to help build trust and communicate their value.
Facilitates online sales and ecommerce
Ecommerce capabilities enable businesses to expand beyond physical locations, enabling direct online transactions from their websites. Small businesses, in particular, can broaden their customer base by selling products and services online. Also, integrated payment gateways ensure secure and trusted options for processing payments, which builds customer confidence and encourages online purchases.
Gives analytics and insights
Analytics tools embedded in websites allow small businesses to monitor traffic, understand user behavior, and track conversion rates. This data supports continuous improvement by informing business decisions and helping optimize the website and marketing strategies.
To sum up, a well-designed website has become a cornerstone for small businesses in 2025, improving visibility, building trust, engaging customers, facilitating online sales, and enabling data-driven growth. It’s an invaluable tool that helps businesses thrive in a competitive digital marketplace.
17 small business website examples for inspiration
With all the knowledge about how a website drives a business’s success, let’s look at our picks of the best small business website examples to make you inspired.
1. Velasca
Velasca’s website embodies refined Italian style.
What we liked the most about this site:
- Refinement meets masculinity in the home page design.
- Beautiful product photography showcasing brand aesthetic.
- Sophisticated typography reflecting Italian elegance.
Website focus: High-quality Italian footwear
Inspiring design features: Minimalist layout, elegant product photography
First on our list of small business websites is Velasca, a leading brand specializing in high-quality Italian footwear and accessories. Velasca’s website stands out with its impeccable design features, minimalist layout, elegant product photography, and custom web development.
As you explore Velasca’s website, you’ll quickly notice its clean and simple design, which perfectly complements the brand’s distinctive Italian vibe. The carefully chosen fonts exude a sense of sophistication and craftsmanship, mirroring the attention to detail that goes into each pair of handmade shoes and accessories.
2. I Love Mole
A flavorful and visually appetizing online shopping journey.
What we liked the most about this site:
- Warm, culturally rich visuals entice the appetite.
- Seamless, user-friendly shopping experience.
- Feels like a seat at the table, perfect for this brand’s audience.
Website focus: Food products
Inspiring design features: Bold and enticing visuals, seamless shopping experience
A significant pain point for online food businesses is figuring out suitable color palettes, imagery, brand messaging, and so on to entice people’s appetites when they land on their site.
On that note, I Love Mole is here to prove that food and a beautifully designed website can go hand in hand. Against a clean white backdrop, the colorful array of mouthwatering food products takes center stage, enticing you to explore their rich flavors and irresistible aromas. Every image is carefully curated to showcase the vibrant ingredients and authentic taste for which I Love Mole is renowned.
The website’s design is a feast for the eyes, with striking orange and yellow accents that evoke the warmth and vibrance of Mexican culture. These vibrant hues add a pop of excitement and reflect the passion and zest that goes into every product.
3. Livso
Sleek small business website example with fresh user experience.
What we liked the most about this site:
- Colors, content, and messaging feel fresh and authentic.
- Nature-inspired product imagery and balanced typography.
- Scrolling the page tells the story and invites further engagement.
Website focus: Hair care products for diverse hair types
Inspiring design features: Clean typography, vibrant product image
In our list of small business websites, Livso sets an exemplary standard for success in 2024. This small business website design showcases its products with crisp typography and colorful product images that catch the eye.
The website has a sleek, modern layout, a gentle background, and a minimalistic menu bar. The careful selection of fonts and their modern and professional look demonstrates the designers’ master mind in ensuring that important information is easily digestible and accessible to visitors.
The homepage features a slideshow of the products, their benefits, and glowing reviews from happy customers.
The website also has a helpful blog section where visitors can find tips and advice on caring for their curly hair.
4. Tattly
A fun, artistically inspired shopping experience.
What we liked the most about this site:
- Playful, vibrant aesthetic with bold colors.
- Product-forward content and user-friendly navigation.
- Youthful and energetic design elements.
Website focus: Temporary tattoos and artful designs
Inspiring design features: Playful and vibrant aesthetic, whimsical illustrations
Tattly’s niche revolves around the captivating world of temporary tattoos, where their talented artists craft enchanting designs that will leave you amazed. The website is a vibrant canvas that reflects the brand’s commitment to injecting fun and color into everyday life.
One cannot help but be drawn to the website’s bold and vibrant aesthetic. The playful color palette captures the essence of Tattly’s spirit, encouraging you to embrace your individuality and express yourself fearlessly. Whimsical illustrations and calls to action further add spice to the visual experience, transporting you to a world where creativity knows no bounds.
5. Altrock
A minimalist, product-oriented small business website.
What we liked the most about this site:
- Limited page copy emphasizes the product’s uniqueness.
- An unfussy, straightforward layout with high-impact images.
- Succinct product descriptions encourage curiosity.
Website focus: Sustainable stone surfaces
Inspiring design features: Bold and contrasting color scheme, interactive product showcase
The moment you arrive on Altrock’s website, the striking simplicity and attention to detail leave no doubt about its well-deserved inclusion in our list of small business website examples. Based in London, this small but mighty brand creates contemporary terrazzo, a material made from recycled marble and resin that can be used for furniture, kitchen or bathroom surfaces, and much more.
The website’s light-colored background provides a clean and inviting canvas for Altrock’s offerings. The brand’s logo, displayed prominently in bold letters, immediately captures the eye and sets the stage for a minimalist yet impactful browsing experience.
Using a sans-serif font to describe its products on the home page further reinforces the notion that less is more.
6. Millk
A serene, child-focused shopping experience.
What we liked the most about this site:
- Tranquil color palette with gentle pastels.
- Simple, user-friendly menu for easy navigation.
- Variations in product images add interest and personality.
Website focus: Clothing for kids
Inspiring design features: soft and muted colors, straightforward menu
Next on our list is Millk, the go-to destination for exquisite clothing designed exclusively for kids.
From gentle pastels to earthy tones, each hue on the website speaks the language of tranquility, enticing you to explore further.
With a menu that follows the principles of simplicity and ease, Millk’s website sets the stage for effortless navigation. The straightforward menu structure lets you effortlessly browse different clothing categories, collections, and curated ensembles. Within a few clicks, you’ll immerse yourself in a world of delightful fashion choices for your little ones.
The website is built with a mobile-responsive design, ensuring an enjoyable user experience on various devices. Whether browsing from a desktop computer, tablet, or smartphone, the website adapts fluidly to different screen sizes, allowing convenient, on-the-go shopping.
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7. Casa Mami
A serene, visually captivating small business website example.
What we liked the most about this site:
- Striking landscape imagery dominates the page.
- Splashes of muted color amid desert aesthetics.
- Simple navigation guides visitors to book or buy.
Website focus: Eco-friendly overnight design retreat
Inspiring design features: Black and white tones, stunning landscape imagery, minimalist layout
Casa Mami, an eco-friendly overnight design retreat, invites visitors to experience the beauty and tranquility of their desert oasis through a visually captivating website. Upon landing on the website, a striking image slider dominates the screen, showcasing the breathtaking location of Casa Mami in the desert.
The absence of overlayed text or CTAs allows the stunning landscape imagery to speak for itself, evoking a sense of serenity and wonder.
Scrolling down Casa Mami’s website, you’ll discover a captivating description of this eco-friendly overnight design retreat.
Continuing, you’ll encounter the “Book Now” option, beckoning you to take the next step towards experiencing Casa Mami firsthand. This strategically placed call-to-action captures the visitor’s attention and guides them toward making a reservation via Airbnb.
8. Newton Supply Co.
Reflecting the brand’s seamless blend of style and sustainability.
What we liked the most about this site:
- Earthy color palette reflecting sustainable ethos.
- Home page messaging is welcoming and encourages engagement.
- Emphasis on ethical manufacturing in design.
Website focus: Sustainable bags and accessories
Inspiring design features: Earthy color palette, intuitive navigation
Newton Supply Co. makes ethical bags and accessories, offering hand-waxed products that combine style and quality. Their website design incorporates inspiring features that captivate visitors and enhance their browsing experience. A neutral color palette sets the tone, reflecting the brand’s commitment to simplicity and elegance.
One of the standout aspects of Newton Supply Co.’s website is its intuitive navigation. Newton Supply Co. visitors can scroll horizontally through different categories of products. The website shows medium-sized images of the products from different angles and brief descriptions of their features and materials.
It uses a splash page to introduce its manufacturing partner and process. Visitors can enter the site or join the mailing list from the splash page. This choice highlights the brand’s logo and slogan, creating a lasting impression with potential customers.
9. Aroz jewelry
Down-to-earth design pairs perfectly with the brand’s persona.
What we liked the most about this site:
- Flashy typography and transitions tell the brand’s story.
- Showpiece-quality images introduce the jeweler’s look and feel.
- Varied product images help visitors picture pieces in real life.
Website focus: Online jeweler, ecommerce
Inspiring design features: Natural colors and eye-catching typography.
Visiting Aroz Jewelry is like stepping into the pages of a catalog. High-quality images and bold typography give visitors a good look at this sustainable jewelry and the brand’s ethos. Aroz wants patrons to feel comfortable knowing their favorite accessories were sourced and produced ethically, and their website takes that concept a step further. Its clean design feels a bit like a virtual showroom, with impressive product images that feel natural and help prospective customers understand how the brand’s work appears in the real world. The combination of generous whitespace and understated, natural colors provides a salt-of-the-earth aesthetic matching the brand’s persona.
10. Shwood Eyewear
Small business website designs fusing nature and fashion.
What we liked the most about this site:
- Woodsy design with nature-inspired aesthetics.
- High-quality visuals take the stage.
- Engaging product exploration with interactive sliders.
Website focus: Handcrafted wooden eyewear
Inspiring design features: Natural and earthy color palette, minimalist layout
Going into the world of Shwood Eyewear is a visual treat, as the website’s inspiring design features effortlessly blend sophistication and nature-inspired aesthetics.
The website’s design is a perfect blend of minimalism and impactful visuals. As you explore their pages, you’ll be treated to many high-quality video clips and captivating images showcasing their exquisite eyewear collection.
This small business website example effortlessly guides you through its product offerings, allowing you to admire each pair of sunglasses up close. It’s an interactive and engaging experience that leaves you craving the touch of wooden frames against your skin.
11. Madsen
An adventurous and lively virtual product showcase.
What we liked the most about this site:
- On-brand, playful color palette.
- Lifestyle imagery depicting cargo bike adventures.
- Engaging design with a sense of freedom.
Website focus: Cargo bikes and accessories
Inspiring design features: Playful and vibrant color palette, engaging lifestyle imagery
Madsen’s website goes beyond showcasing its products; it paints a vivid picture of the lifestyle and possibilities of its cargo bikes. Through engaging lifestyle imagery, you’ll envision yourself embarking on exciting journeys, effortlessly carrying cargo while enjoying the freedom of two wheels.
The design of the Madsen website is a breath of fresh air. Its stunning color palette, bursting with life and energy, immediately grabs your attention and evokes a sense of adventure.
12. Silk And Willow
Romantic, eco-conscious shopping ambiance for wedding decor.
What we liked the most about this site:
- Elegant and romantic design with soft hues.
- Emphasis on sustainable, handcrafted products.
- Rustic charm through serif and typewriter fonts.
Website focus: Weddings
Inspiring design features: Elegant and romantic design, beautiful imagery
This example of dreamy small business website designs caters to the niche of wedding decor, offering a curated collection of sustainable and environmentally friendly products. The elegant and romantic aesthetic sets the perfect backdrop for couples seeking to create their dream wedding. The designer brings it to a new level, using soft grey and white hues to create a serene and sophisticated atmosphere, allowing the brand’s products to take center stage.
Also, the serif and typewriter fonts evoke a rustic charm, adding a touch of warmth and nostalgia to the overall experience.
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13. Sophie Ratner
Provides a luxurious, detail-focused shopping experience.
What we liked the most about this site:
- Luxurious layout and color with subtle design elements.
- Focus on clear and descriptive product details.
- User-friendly navigation and high-quality imagery.
Website focus: Fine jewelry
Inspiring design features: Clean and elegant layout, emphasis on product details
Sophie Ratner’s website achieves uniqueness and sophistication, aligning perfectly with the brand’s fine jewelry offerings. The website inspires women to confidently express their distinct styles by seamlessly blending style, quality, and personalization.
The slideshow on the homepage adds an element of visual intrigue and excitement, guiding visitors through the diverse categories and tempting them to delve deeper into the world of fine jewelry the brand offers.
14. Rhone
A stylish, performance-driven ecommerce website.
What we liked the most about this site:
- Straightforward design with a functional layout.
- High-quality product imagery showcasing craftsmanship.
- Easy-to-navigate UI nurtures engagement and conversions.
Website focus: Premium activewear for men
Inspiring design features: Modern and clean design, high-quality product imagery
At Rhone, fashion meets function. Like many of the best small business website designs, Rhone’s does a great job with a clean and modern layout, instantly conveying a sense of high-quality craftsmanship. The carefully curated product imagery showcases Rhone’s commitment to excellence, leaving you with no doubt about the exceptional standards they uphold.
Navigating through their collections is a frictionless experience, thanks to the user-friendly interface and intuitive layout. Whether searching for performance-driven workout apparel or stylish athleisure pieces, the website ensures that every detail is beautifully presented.
15. Super Team Deluxe
A quirky, artistically animated adventure visitors will remember.
What we liked the most about this site:
- A memorable site full of color, pop culture, and cheeky page copy.
- Animated illustrations are visually interesting and engaging.
- “Wall of Humility” showcases humorous user-generated reviews.
Website focus: Artistic apparel and accessories
Inspiring design features: Quirky and playful design elements, animated illustrations
Whether you’re a digital pop culture fan or love expressing yourself through artistic apparel and accessories, Super Team Deluxe has something special in store for you.
The design elements are remarkable, with bold colors and wacky fonts that instantly spark curiosity and excitement. Each page is a canvas where imagination comes to life, and every interaction with the site is an adventure.
What truly sets Super Team Deluxe’s website apart is its animated illustrations, which infuse dynamic energy into every pixel.
With every move on the website, colorful animations dance before your eyes, elevating your browsing experience to new heights of delight and interactivity.
As you explore further, a standout feature awaits you at the bottom of the home page—the illustrious “Wall of Humility.” It showcases the brand’s creations in all their glory. As you scroll through this captivating wall, you’ll witness Super Team Deluxe strutting its stuff, proudly displaying its array of artistic apparel and accessories.
16. Zee.Dog
Playfully focused on product images and brand persona.
What we liked the most about this site:
- Generously sized product images capture attention.
- Witty copywriting adds a unique personality.
- User-friendly navigation enhances the shopping experience.
Website focus: Pet products
Inspiring design features: Vibrant and playful aesthetic, user-friendly navigation
With a focus on innovative and stylish products for cats and dogs, Zee.Dog has created a website that perfectly reflects its vibrant and playful aesthetic.
As you enter their virtual domain, the bold and colorful product images leap off the screen, showcasing the quality and craftsmanship of each item.
But it’s not just the design that captivates. The website’s exceptional copywriting adds a touch of personality and wit, perfectly aligning with the brand’s distinctive voice. Every word on the page reflects Zee. Dog’s commitment to providing pet owners with unique, stylish, and innovative products that go beyond the ordinary.
17. Press London
Building brand loyalty and recognition with trust and engagement.
What we liked the most about this site:
- Clear messaging with high-impact visual content.
- Earthy health and wellness-friendly design feels lively.
- User-generated reviews build trust and add interest.
Website focus: Nutrition
Inspiring design features: Clean and modern layout, emphasis on health and wellness
Our final gem on the list of small business website designs is none other than the captivating website of Press London. Here, you’ll discover a treasure trove of revitalizing cold-pressed juices, healthy groceries, and rejuvenating detox packages.
A clean and uncluttered top bar at the top of the page presents different primary categories, each accompanied by informative drop-down menus. The website incorporates icons for essential links, such as the shopping cart and search functionality, to maintain its sleek and minimalistic style.
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Tips and considerations for building your small business website
Creating an effective small business website requires attention to various aspects that contribute to its success. After all, your website represents your brand, products, and services to potential customers. Here are some key tips and considerations when making your own small business website:
Prioritize mobile-friendly design
Make sure your website is responsive, meaning it adapts smoothly to mobile devices. Focus on providing a good user experience for mobile visitors by ensuring easy navigation, quick loading times, and intuitive design elements that make browsing enjoyable on any screen size.
Create user-friendly navigation
A well-structured, clear menu helps visitors find what they’re looking for quickly. Organize your content into distinct categories, and consider adding a search bar to simplify the experience further. Thus, you let users locate specific information or products instantly.
Provide informative, engaging content
Communicate your brand’s value proposition and key messages clearly and concisely. Craft compelling product descriptions that highlight the unique features and benefits of what you offer. Don’t forget an engaging “About” page where you share your brand’s story, mission, and values to build a meaningful connection with your audience.
Showcase your Unique Selling Points (USPs)
Identify and emphasize what makes your business stand out. Use eye-catching visuals like high-quality images, videos, and graphics to showcase your products, services, or portfolio in a way that captures attention and reinforces your competitive edge.
Feature special offers and deals
Use prominent calls-to-action (CTAs) to encourage visitors to take advantage of special offers, discounts, or limited-time deals. Ensure that promotional details, such as terms, conditions, and expiry dates, are clear and simple, so customers feel informed and motivated to act quickly.
Each of these tips helps build a website that is user-focused, informative, and visually appealing, ultimately improving your brand’s online presence and encouraging customer engagement.
How to create your small business website with 10Web
A game-changing, strong online presence is attainable to anyone thanks to 10Web’s AI Website Builder. With just a few clicks, you can create a website that showcases your products or services, attracts clients, and builds your brand—all without needing tech skills. Here’s what 10Web offers to make it happen:
- AI-driven design: Quickly generate a custom website tailored to your business by sharing a few basic details.
- Essential business tools: Access SEO features, client management, and product showcases to help your business grow.
- Secure, scalable hosting: Keep your site secure and fast with Google Cloud hosting, designed to handle growing traffic smoothly.
- Optimized for speed and SEO: Attract more customers with fast-loading, search-friendly pages.
Let’s build your website with AI.
- Visit 10Web.io and click on Generate Your Website to begin the website-building process.
- Choose the AI-powered website option to let the AI create your site from scratch.
- Select the category that best fits your business, such as “retail,” “services,” or another industry that reflects your offerings.
- Provide a brief description of your business to help the AI generate content and design elements that resonate with your target audience. Allow the AI to enhance this content, if needed, by clicking Enhance with AI.
- Let the AI start building your site. Once the initial setup is complete, click Next to proceed.
- Pick a color scheme that matches your brand and click Generate to apply it throughout your website.
- Customize your site. The AI Website Builder will provide a personalized layout. Use the drag-and-drop editor to adjust the design, add products or services, and refine the content to suit your business style.
Conclusion
In a nutshell, these 17 small business websites stand as great examples of creativity, innovation, and success. Each website showcases unique design elements, user-friendly interfaces, and compelling content that captures visitors and drives business growth.
With the 10Web AI Website Builder, you can create a professional website that reflects your unique style and vision in seconds without requiring coding skills. Our AI-powered website builder is designed to make your website creation journey as effortless as possible. You only need to provide some basic information and let us handle the rest in minutes.
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